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Activation Executive

Publicis Groupe Holdings B.V -
Pyrmont NSW

Quick Apply

Job Details

$69,000 - $70,000 a year
19 hours ago

Qualifications

Microsoft Powerpoint
Microsoft Word
Microsoft Excel
Nielsen
Master's degree
Education
Bachelor's degree
Organisational skills
Business Administration
Communication skills
Time management
Office experience

Full Job Description

ROLE PURPOSE
The purpose of the Activation Executive is to deliver best-in-class Activation across all channels, delivering excellent and consistent results against agreed parameters and a good knowledge of the Australian media landscape. The Activation Executive works closely with the Senior Activation Executive/ Activation Manager to ensure that work delivered to clients is of superior quality and error free. The role is also responsible for the day-to-day development of the Activation Coordinator.

KEY OUTPUTS
Activating all campaigns using the Spark Activation Model & Philosophy:

Keep pace with market knowledge that will aid negotiations with publishers, and share relevant market knowledge with clients where required
Support trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met
Seek and set out benchmarks and performs all pre-trade work before booking

Optimise and track all campaign variables to ensure all campaign objectives are met, work with the Client Manager to ensure all planning ideas are delivered through the activation process

Market Analysis

Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting negotiations and buying.
Sources content and provides relevant insights for inclusion within market reviews and other adhoc requests

Tracking & Reporting

Complete a TV tracking sheet as soon as the TV booking is laid down
Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign

Ensure results are reported on in the context of the media landscape
Ensure learnings are implemented into Benchmarking for future analysis.

Campaign analysis and optimisation

Monitor and optimise campaigns regularly to ensure that pre-determined goals are achieved

Identify and recommend optimisation opportunities and ensure those optimisations are implemented promptly
Produce post campaign reports that quantify the value of the media strategy in the context of the market accurately, and provide recommendations for future campaigns that are actionable

Campaign Management & Finance processes

Reconcile campaign delivery and ensure the final delivered plan reflects billings and MBA.
Maintain accurate budget and spend management of campaigns.
Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned.

Training Coordinator

Assist Coordinator in developing detailed weekly (or agreed reporting schedule) and final post analysis
Set good example for Coordinator and ensure they have all the tools and information they need to perform their jobs well
Train the coordinator in TV buying as well as all other tasks that they need to master to be able to perform their role to the highest standards
Regular feedback meetings to ensure progress of Coordinator

Skills & Experience

1.5 years relevant experience
Preferably a University degree or higher education qualifications
Strong understanding and working knowledge of Australian media landscape
Experience across the following Office platforms: Word, PowerPoint and Excel
Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion
Experience in buying MTV, RTV and STV and track record of delivering against goals
Experience in buying across all offline media, digital would be beneficial

Behaviours

Works well within a team environment

Develops and maintains professional and friendly media and client relationships
Curious with a willingness for continuous learning and progression
Strong organisational skills with the ability to juggle multiple priorities

Attention to detail that is second to none

Sound planning, project management and time management skills
Confident and engaging interpersonal, presentation and communication skills.

#LI-AN1

Quick Apply

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