Role Overview
The Senior Digital Activation Executive is responsible for planning, implementing, and optimising Programmatic and Social campaigns to deliver strong business outcomes for clients. They will manage day-to-day workflow across Tier 1, 2 and 3 clients, take ownership of campaign performance, and support the development of Digital Activation Executives and Coordinators.
This role requires strong technical capability, client relationship skills, and the ability to provide data-driven insights and strategic recommendations.
Key Responsibilities
Campaign Implementation & Delivery
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End-to-end ownership of Programmatic and Social campaigns for Tier 2 & 3 clients, contributing significantly to Tier 1 accounts.
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Review and respond to client briefs, translating objectives into effective channel plans.
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Manage campaign set-up, trafficking, QA, optimisation and performance delivery across DSPs and paid social platforms.
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Ensure accurate pacing, delivery, and alignment to KPIs across Programmatic and Social channels.
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Develop clear, insightful reporting that demonstrates campaign impact and actionable improvements.
Client Management
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Act as day-to-day lead for Tier 2 & 3 clients, including WIPs, reporting calls, and business reviews.
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Build strong and effective relationships, ensuring clear communication and excellent service.
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Work autonomously to meet client business objectives, proactively offering channel innovations, tests and optimisation opportunities.
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Support managers on Tier 1 presentations, quarterly reviews, and strategic recommendations.
Team & Leadership
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Support, coach and upskill Coordinators and Digital Activation Executives, ensuring accurate output and strong development.
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Provide guidance on campaign implementation, analysis, trafficking and optimisation best practices.
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Manage workflow effectively across multiple campaigns, escalating challenges early and proactively.
Technical & Channel Expertise
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Hands-on experience operating Programmatic campaigns within relevant DSPs (e.g., DV360, TTD, Amobee, Amazon DSP, Verizon).
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Strong working knowledge of paid social platforms including Meta, TikTok, LinkedIn, or others as relevant.
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Understanding of supply optimisation, deal IDs, auction mechanics and key ad tech ecosystem concepts.
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Ability to analyse large datasets and translate into insights and optimisations that improve performance.
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Stay up to date on industry trends, new product features, platform betas and apply where relevant.
Administration & Commercials
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End-to-end responsibility for budget management, including forecasting, pacing, billing and monthly reconciliation.
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Ensure all data, financials, and reporting are delivered accurately and on time.
Skills & Experience
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2–3 years’ experience in a media agency or in-house digital activation role.
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Strong hands-on experience in Programmatic AND Social campaign management.
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Experience with DSPs (e.g., DV360, Amobee, TTD, Amazon DSP, Verizon) and campaign trafficking tools (e.g., CM360).
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Excellent analytical skills with the ability to present concise, actionable insights.
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Strong communication, stakeholder management and organisation skills.
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Ability to independently manage multiple accounts and competing priorities.
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Solid understanding of the Australian digital media landscape.
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Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
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Relevant certifications (e.g., DV360/CM360, Meta, Amazon DSP etc.) favourable.
