Activations Executive - Paid Social & Search
KINESSO Sydney
Hybrid working model (2-3 days in office) with a vibrant, collaborative culture. Access global transfer opportunities, internal secondments, and travel pathways across the Omnicom Media network. Benefit from mentorship programs, structured learning modules, and professional skills training to accelerate your growth in performance media. Plus, wellness initiatives including EAP access, coaching, early finish Fridays, culture club, breakfast, and health & wellbeing perks.
Key Responsibilities:
- Manage and optimise Paid Social and Paid Search campaigns across platforms including Meta, TikTok, LinkedIn, Google Ads, and Microsoft Ads.
- Build strong relationships with agency teams and direct clients, becoming a trusted performance partner across your client portfolio.
- Translate campaign briefs into best-practice channel strategies, aligning platform capabilities to business objectives and KPIs.
- Develop full-funnel activation plans across prospecting, retargeting, and conversion campaigns.
- Conduct ongoing performance analysis, delivering data-driven insights and actionable optimisation recommendations.
- Monitor platform updates, beta opportunities, and emerging trends across social and search to unlock competitive advantage.
- Prepare clear reporting dashboards and performance narratives that drive client confidence and growth.
- Collaborate with Client Advisory and Strategy teams to maximise campaign impact and deliver standout performance results.
- Contribute to case studies and internal knowledge sharing to elevate Paid Social & Search capability across the agency.
About You:
- 1-2 years' experience in Paid Social and/or Paid Search.
- Hands-on experience managing campaigns within Meta Ads Manager and/or Google Ads (TikTok, LinkedIn, Microsoft Ads experience is a plus).
- Strong understanding of platform optimisation levers including bidding strategies, audience segmentation, creative testing, and conversion tracking.
- Confident interpreting performance data and turning insights into optimisation actions.
- Experience working toward CPA, ROAS, CTR, CVR, and lead generation KPIs.
- Proficient in Excel (pivot tables, formulas, analysis) and comfortable working with reporting dashboards (e.g., Looker Studio or similar).
- Detail-oriented with strong time management skills across multiple campaigns.
- Curious about evolving privacy frameworks, attribution models, and performance measurement.
- Brings positive energy and enjoys being part of a high-performing team.
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We further acknowledge there are unique barriers for trans & gender-diverse applicants. Please reach out to discuss any concerns in the recruitment process you may have.
Please apply through the "Apply" button - applications sent directly via email will not be considered.
Be part of the future everyone is searching for. Apply to join the KINESSO Australia team today.
