Company Description
At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.
We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands: Jack Link’s®, Lorissa’s™ Organic Snacks, Golden Island®, BiFi®, Peperami® and KOOEE!® to name a few, there’s nothing artificial about us. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just be a participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar so high, the rest of the world needs a ladder just to see it.
Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.
Real Meat Protein. Real People. Real Results. THAT is Link Snacks.
Join Link Snack's and Feed Your Wild Side!
At Link Snacks, we are passionate about building brands consumers love. As we continue to grow across Asia Pacific, we are seeking an experienced and commercially minded Portfolio Marketing Manager APAC to join our Marketing & Innovation team.
Reporting to the Marketing Director APAC, this role is responsible for leading the strategic development and commercial success of our brand portfolio across Australia, New Zealand, and Asia. You will lead portfolio strategy, innovation development, and integrated marketing execution while partnering closely with cross-functional teams to drive brand growth and category leadership.
This is a highly visible role that combines strategic thinking with hands-on execution. From shaping the future innovation pipeline to delivering best-in-class brand communications and go-to-market programs, you will play a key role in accelerating growth across the Link Snacks portfolio including ANZ’s #1 Meat Snack brand Jack Link’s and #1 Natural, Clean Label brand Kooee!
Why Link Snacks?
At Link Snacks, we embrace the wild side. We move fast, challenge the status quo, and create opportunities to make a real impact.
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Strategic Influence: Lead portfolio strategy and brand growth initiatives across APAC markets.
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Innovation Ownership: Help shape the future of protein snacking through consumer-led innovation and commercialisation.
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Career Growth: Join a growing global FMCG organisation where you can broaden your leadership and marketing capabilities.
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People-first culture: Join a supportive, values-driven team that encourages growth, innovation, and authentic connections
Job Description
1. Portfolio Strategy & Brand Leadership: Lead the strategic direction of the APAC brand portfolio, developing annual brand plans, portfolio growth strategies, and consumer-led initiatives that drive sustainable growth across markets.
2. Innovation Strategy & Commercialisation: Translate consumer and customer insights into commercially successful innovation, managing projects from concept through launch while identifying future growth opportunities across the category.
3. Brand Communications & Consumer Engagement: Drive integrated marketing programs across digital, social, PR, content, influencer, and shopper channels to build brand awareness, engagement, and market performance.
4. Cross-Functional Business Partnering: Collaborate with Sales, Category, Finance, Supply Chain, R&D, Packaging, and Procurement teams to deliver commercially strong brand and portfolio outcomes.
5. Marketing Leadership & Capability Building: Lead agency relationships, support team development, and contribute to building a high-performing marketing function that supports future business growth.
Qualifications
What You Will Bring
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Bachelor's degree in Marketing, Business, or a related discipline.
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8+ years of FMCG marketing experience with progressive levels of responsibility.
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Demonstrated success building and growing consumer brands within a complex FMCG environment.
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Experience leading integrated marketing programs and full portfolio management.
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Proven innovation commercialisation experience from concept through launch.
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Strong commercial acumen with experience managing budgets and delivering profitable growth.
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Experience working across cross-functional teams including product development and manufacturing.
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Strong stakeholder management, communication, and presentation skills.
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Analytical mindset with the ability to translate consumer and category insights into actionable strategies.
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Excellent project management skills with the ability to manage multiple priorities simultaneously.
Who You Are
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A strategic marketer with a passion for brands, consumers, and innovation.
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Commercially minded with a strong growth mindset and focus on results.
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Comfortable balancing long-term strategic planning with day-to-day execution.
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A collaborative relationship builder who thrives in cross-functional environments.
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Highly organised, adaptable, and able to perform in a fast-paced business.
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A leader who takes ownership, acts with integrity, and delivers with urgency.
Additional Information
Applications are open to candidates with eligibility to work in Australia
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Pre-employment checks will be required for successful candidates.
What’s Next?
Ready to make your mark? Click "I'M INTERESTED" to submit your cover letter and CV. We can’t wait to hear from you!
Additional Information:
What’s Next?
Click "APPLY NOW" to submit your cover letter and CV. We can’t wait to hear from you!
