- Own CRM strategy and execution for a globally recognised Australian brand.
- Hands-on SFMC role with direct report and real commercial ownership.
- Onsite barista, generous discounts, onsite parking & collaborative culture.
Own the platform. Drive the lifecycle. Grow the value of every King Living customer relationship.
The King Difference
This is not just a CRM role where you send campaigns and report on open rates.
This is a commercially driven, platform-fluent role where you own King Living's entire customer relationship marketing function — from Salesforce Marketing Cloud strategy and execution through to lifecycle programs, data management, and revenue attribution. You will be hands-on and strategic in equal measure, building journeys, deploying campaigns, leading a direct report, and working closely with Digital Performance, eCommerce, and Marketing teams to ensure CRM is fully integrated into how King Living acquires, retains, and grows the value of its customer base.
The ideal candidate moves quickly, thinks commercially, and brings both strategic perspective and executional excellence to everything they do. If that sounds like you — this is the role worth having.
What You Will Own
CRM Strategy & Platform
Own and lead King Living's CRM platform strategy — building and optimising the systems, journeys and automations that power how we communicate with customers across all markets.
Customer Lifecycle & Campaign Management
Develop and execute a full customer lifecycle program — from first purchase through to long-term retention — using personalised, data-driven communications that drive commercial outcomes.
Data, Insights & Reporting
Track and interpret CRM performance across key commercial metrics — turning data into clear, actionable insights that inform decisions across the broader business.
Collaboration & Team Leadership
Work closely with cross-functional teams across digital, eCommerce, technology and marketing — and lead and develop one direct report with genuine investment in their growth.
Who You Are
You will likely come from a CRM, digital marketing or lifecycle marketing role within a retail or consumer brand environment — ideally with hands-on Salesforce Marketing Cloud experience and a track record of driving commercial outcomes through customer programs. What matters most is your platform fluency, your commercial mindset, and your ability to move fast without losing quality.
You are a commercially sharp, platform-fluent CRM professional who takes genuine ownership of outcomes — not just activity.
- 5+ years in CRM and digital marketing with a demonstrable track record of driving commercial outcomes through customer lifecycle programs
- Hands-on SFMC experience — journeys, automation, campaign builds, data extensions and segmentation — essential
- SFMC certification is advantageous
- Strong analytical capability — comfortable with RFM analysis, segmentation, A/B testing, attribution and campaign performance reporting
- Agile and reactive — you move quickly, reprioritise without friction and respond to commercial opportunities in real time
- Able to articulate CRM strategy, performance and recommendations clearly to senior stakeholders
- Proven ability to manage complex campaign programs from brief to post-campaign analysis, independently and at pace
- Experience managing or mentoring a direct report with a coaching mindset
- Familiarity with CDP tools and how CRM integrates with broader data infrastructure desirable
- Experience with loyalty or membership programs desirable
- Bachelor's degree in Marketing, Business or a related field desirable
Why People Join King Living — And Stay
An Iconic Australian Brand
Since 1977, King Living has redefined Australian furniture design. With operations across Australia, New Zealand, the UK, Canada, Singapore, Malaysia, the USA, China and Thailand — your CRM programs will reach and influence customers globally.
Real Commercial Ownership
A high-autonomy role with full ownership of the CRM function — platform, strategy, lifecycle, data and team — with direct visibility into commercial outcomes.
AI-Forward Environment
King Living actively embraces AI and emerging technologies — you will be encouraged to bring your full toolkit to accelerate campaign execution and improve customer intelligence.
Career Growth
Clear pathways within the Digital Performance and broader Marketing function as King Living continues to expand globally.
Daily Perks
Freshly brewed coffee from our onsite barista — every day.
Convenience
Complimentary onsite parking at our Design & Support Centre, including EV charging facilities.
Generous Discounts
Employee and family & friends discounts on our full premium product range.
Collaborative Culture
Work closely with Digital Performance, eCommerce, IT, Content and Marketing teams in a fast-moving, values-driven environment.
About King Living
King Living is a family-owned Australian design company with a global footprint and a reputation for innovation, craftsmanship and timeless design. Everything we do is guided by four values: Passion. Integrity. Collaboration. Innovation. These are not words on a wall — they shape how we lead, create and grow.
Our hiring decisions are based not only on experience and skills, but on mindset, attitude and alignment with our values. King Living is an equal opportunity employer. All applicants will be considered regardless of race, sexuality, religion, colour, gender identity or parental status.
Ready to own the CRM function at one of Australia's most iconic design brands? We'd love to hear from you.
