Based in Surry Hills join Australia’s largest retailer and be part of something great
Own the strategy and scaled execution of emerging digital technologies, driving category leadership in agentic commerce.
Seamlessly bridge the omnichannel experience between digital platforms and physical store.
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities to have impact across the group and make a meaningful impact, the possibilities for what we can achieve together are endless.
The General Manager - Digital Innovation is a forward-focused executive leadership role within eComX, reporting to the Director of Digital Commerce Experiences. Responsible for driving digital customer experience transformation and technological innovation, this leader owns the digital innovation roadmap, expanding the brand's digital tools and footprint while managing a multidisciplinary delivery tribe. By merging real-time data signals with smart digital capabilities, the role ensures emerging technologies deliver exceptional, frictionless customer experiences. Ultimately, this position leverages these high-quality experiences to drive a strict commercial discipline, optimising long-term financial returns through sustained customer loyalty and adoption.
Lead the product strategy, multi-year roadmap, and scaled execution for emerging agentic commerce ecosystems and connected in-store digital touchpoints across digital and physical.
Foster a high-velocity 'test, learn, and pivot' discovery culture that balances rapid functional prototyping with absolute data security and technical robustness.
Establish and enforce robust guardrails for responsible AI governance, ensuring conversational tools and AI-driven recommendations are unbiased, transparent, and ethically sound.
Partner seamlessly with Store Operations, Digital Experience, and Group Risk teams to safely move new technology from pilot to production.
Influence and align senior executive stakeholders across a complex corporate matrix while establishing a global scouting ecosystem with deep-tech providers, startups, and incubators.
Create and define robust business cases and capital investment programs, ensuring feature adoption translates into net-new business value and clear retail P&L drivers.
Executive Product & Platform Leadership: 15+ years of experience directing digital product, eCommerce, or digital transformation within high-volume consumer environments, with a proven track record of scaling concepts.
Omnichannel Experience: Demonstrated success bridging digital software applications with physical retail store operations and interactive physical hardware touchpoints.
Advanced Technical Fluency: A strong, authoritative understanding of contemporary technology trends, including practical AI applications, machine learning pipelines, and agentic commerce frameworks.
Commercial & Capital Acumen: Exceptional capability to formulate business cases for unproven digital spaces, manage large scale capital allocations, and monitor post-implementation benefit realisation.
Matrix Navigation & Resilience: High operational resilience and comfort with ambiguity, alongside the ability to challenge standard paradigms and build productive internal alliances at the highest corporate levels.
Educational Qualifications: Bachelor’s or Master's degree in Business, Computer Science, or a related tech-focused field; post-graduate credentials in innovation strategy or corporate venture management are highly regarded.
What you’ll experience
Our Team Members are at the heart of everything we do. At Woolworths Group, you’ll enjoy:
A hybrid working model at our Surry Hills Office, balancing team connection with working from home flexibility.
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
A progressive and competitive leave policy that gives you more space for what matters to you.
24/7 access to Sonder for medical and mental health support for you and your family.
Staff discounts across Woolworths, Big W, and our partner brands.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
