In-Demand Content marketing specialist Jobs in Melbourne, Vic

Marketing Specialist
Adelaide Institute of Higher Education (AIHE) —Melbourne VIC
- $90,000 - $110,000 a year
- Full-time
- Management
- Marketing
- Research
Quick Apply
Marketing Specialist
2934 SURFERS PARADISE MGT PTY LTD —Melbourne VIC
- $85,000 - $95,000 a year
- Full-time
- Marketing
- Data analysis skills
- Bachelor's degree
Quick Apply
13d
Marketing and Event Specialist
Fancy Hank's | Good Heavens | Springrock —Melbourne VIC
- $80,000 a year
- Full-time
- Sales
- Research
- Bachelor's degree
Quick Apply
Senior Editorial Content Specialist
Monash University —Mulgrave VIC
- $124,343 - $137,251 a year
- Full-time
- Hybrid work
3d
Marketing Specialist
FRENCH FAVORITES PTY LTD —Dingley Village VIC
- $75,000 - $85,000 a year
- Full-time
- Hybrid work
- Marketing
- Bachelor's degree
- Communication skills
- Work from home
- Employee discount
Quick Apply
4d
Multimedia Content Creator
Victoria State Emergency Service —Melbourne VIC
- $91,971 - $98,955 a year
- Full-time
10d
Social & Content Specialist - ANZ
Tesla —Cremorne VIC
- Full-time
- Marketing
- Bachelor's degree
- No degree
2d
Marketing Specialist – AutoGrab
AutoGrab —Melbourne VIC
- From $6,800 a month
- Full-time
- CRM software
- Management
- Salesforce
- Dental insurance
- Parental leave
Quick Apply
3d
Digital Content producer
Museums Victoria —Melbourne City Centre VIC
- $91,971 a year
- Full-time
- Management
- Communication skills
- Editing
2d
Brand Marketing Specialist- Sportstyle
Amer Sports —Moorabbin Airport VIC
- Full-time
- Hybrid work
- Management
- Parental leave
- Employee assistance program
Quick Apply
14h
Marketing Specialist
Prime Financial Group —Southbank VIC
- $80,000 - $90,000 a year
- Full-time
- Hybrid work
- Marketing
- Master's degree
- Bachelor's degree
Quick Apply
6d
Creative Producer
Monash University —Mulgrave VIC
- $110,527 - $121,227 a year
- Full-time
- Hybrid work
- Laboratory
- AI
- Communication skills
6d
Content Optimisation Specialist
Metcash —Heatherton VIC
- In-person
- AI
- Annual leave
- Parental leave
Marketing Specialist
Coffee Machine Warehouse —Clayton VIC
- $70,000 - $90,000 a year
- Full-time
- POS
- In-person
- Communication skills
Quick Apply
14d
Senior Performance Marketing Specialist
Pitch Agency —South Yarra VIC
- $90,000 - $110,000 a year
- Full-time
- Hybrid work
- Analysis skills
- AI
- Office experience
Quick Apply
Marketing Specialist
Sacred Heart International College —Melbourne VIC
- $80,000 - $85,000 a year
- Full-time
- Management
- Marketing
- Analysis skills
- Travel reimbursement
- Parental leave
Quick Apply
Marketing Specialist
Near By Massage Pty Ltd —Melbourne VIC
- $75,000 - $85,000 a year
- Marketing
- English
- Analysis skills
Quick Apply
Marketing Specialist - Group and Retail Insurance
AIA —Melbourne VIC
- Full-time
- Financial services
- Marketing
6d
Digital Marketing Specialist - Supre Global Support Centre
Cotton On —Chadstone VIC
- Full-time
- Leadership
8d
Marketing Specialist
Onyx Tyres and Autoparts —Sunshine West VIC
- From $80,000 a year
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
Quick Apply

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content marketing specialist jobs near melbourne, vic

Marketing Specialist

Adelaide Institute of Higher Education (AIHE)
Melbourne VIC

Quick Apply

Job Details

Full-time
$90,000 - $110,000 a year

Qualifications

Management
Marketing
Research
Master's degree
Administrative experience
Content creation
Bachelor's degree
Digital marketing
SEO
Business Administration
Google Ads
Working with Children Check
Business
Google Analytics
Marketing

Full Job Description

Position Title: Marketing Specialist
Employment Type: Full-Time
Salary Range : AUD 90k$ - AUD110k$ per annum plus legislated superannuation
Location: Melbourne, Australia

About the Organisation

The Adelaide Institute of Higher Education (AIHE) is a nationally recognised higher education provider delivering quality, student-focused learning experiences to both domestic and international students. AIHE offers industry-relevant programs, including the Bachelor of Business and Master of Business Administration, designed to equip graduates with practical skills and global perspectives.

All programs are accredited and registered with the Tertiary Education Quality and Standards Agency (TEQSA), ensuring compliance with Australia’s rigorous academic and quality assurance standards.

AIHE is known for its boutique approach to education, fostering small class sizes, personalised academic support, and an engaging learning environment that prioritises individual student success. The Institute is committed to nurturing future leaders in business and entrepreneurship through innovative teaching and strong industry alignment.

With campuses located in the heart of Adelaide and Melbourne CBDs, AIHE provides students with access to vibrant, globally connected cities. Both campuses offer a dynamic academic atmosphere, supported by modern facilities and proximity to affordable accommodation, employment opportunities, and lifestyle amenities.

At AIHE, we are dedicated to creating a supportive and inclusive community where students can thrive academically, professionally, and personally.

About the Role

We are seeking a dynamic and results-driven Marketing Specialist to join our team. This role is responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive engagement, and support business growth across domestic and international markets.

The successful candidate will play a key role in analysing market trends, identifying growth opportunities, and delivering high-impact campaigns that strengthen the organisation’s position in a competitive environment.

Key Responsibilities

Market Research and Opportunity Analysis

Scoping growth areas in the domestic and international education market, including researching student demand, program viability, and the competitive environment.
Designing and overseeing primary and secondary market research to understand prospective student needs and inform positioning strategies.
Monitoring changes in consumer behaviour, industry developments, and education sector trends.
Gathering and interpreting student and market data to generate insights that inform marketing strategy.
Applying audience segmentation, targeting, and positioning strategies to effectively reach prospective students in domestic and international markets.
Analyzing market demand and characteristics for products and services through data collection and interpretation, and conducting market research to identify new and existing market opportunities

Marketing Planning and Campaign Management

Developing and implementing integrated marketing and advertising campaigns from concept through to delivery
Setting marketing objectives, reviewing effectiveness, and refining marketing strategies and promotional activities
Applying audience segmentation, targeting, and positioning approaches to reach prospective students effectively
Coordinating the development and delivery of marketing materials across digital, print, and video channels

Content and Brand Management

Overseeing copywriting, creative development, and production of marketing content
Supporting the development of graphics, social media content, and promotional materials
Ensuring all marketing activities align with brand guidelines and visual identity standards
Maintaining brand consistency across all marketing and communication channels to support organisational reputation and positioning
Ensuring all marketing and promotional materials maintain brand consistency and align with organisational brand guidelines

Strategic Advice and Stakeholder Engagement

Providing advice to senior management and internal stakeholders on advertising and promotional approaches
Supporting decision-making on pricing, marketing channels, and program positioning
Contributing to strengthening brand recognition and market presence
Ensuring consistency across all marketing and communication activities
Providing marketing insights and recommendations to internal stakeholders to support strategic and operational decision-making

Digital Marketing and Performance Reporting

Managing digital marketing activities, including search engine optimisation, paid advertising, and analytics
Monitoring and reporting on campaign performance against key metrics
Supporting domestic and international student recruitment through targeted campaigns
Adjusting marketing strategies based on performance insights
Continuously optimising marketing initiatives based on data analysis and performance outcomes

Selection Criteria

Bachelor’s degree or higher qualification in Business, Marketing, or a related field
At least 3 years of professional experience in marketing
Proven expertise in digital marketing, including SEO, paid advertising (Google Ads), and social media campaign management
Strong experience using marketing and analytics tools such as Google Analytics, CRM systems, and campaign tracking platforms
Demonstrated ability to analyse market data, identify trends, and translate insights into high-impact marketing strategies
Solid experience in campaign planning, execution, and optimisation across multiple channels
Excellent communication, content creation, and stakeholder management skills, with the ability to collaborate across departments
Proven ability to manage multiple campaigns simultaneously, meet deadlines, and perform effectively in a fast-paced environment
Highly developed analytical, research, and problem-solving skills, with strong attention to detail
Ability to work independently, exercise professional judgement, and take ownership of outcomes

ESSENTIAL CLEARANCES AND CHECKS

The successful candidate will be required to undertake a Working with Children Check with the Victorian Australian government.

Interested candidates should apply on or before 7 June 2026, Sunday and include a current resume and cover letter to support your application.

Only short-listed candidates will be contacted.

Pay: $90,000.00 – $110,000.00 per year

Work Location: In person

Quick Apply

Refine Your Search

content marketing specialist jobs in melbourne, vic

Marketing Specialist

Marketing Specialist

Marketing and Event Specialist

Senior Editorial Content Specialist

Marketing Specialist

Multimedia Content Creator

Social & Content Specialist - ANZ

Marketing Specialist – AutoGrab

Digital Content producer

Brand Marketing Specialist- Sportstyle

Marketing Specialist

Creative Producer

Content Optimisation Specialist

Marketing Specialist

Senior Performance Marketing Specialist

Marketing Specialist

Marketing Specialist

Marketing Specialist - Group and Retail Insurance

Digital Marketing Specialist - Supre Global Support Centre

Marketing Specialist

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