About Start Solar
Start Solar is a growing renewable energy and home energy solutions company based in Melbourne.
Our product portfolio has expanded beyond traditional solar and now includes:
-Solar Panels
-Home Batteries
-Reverse-Cycle Air Conditioners
-Heat Pumps
-Home Water Filtration
As we continue to grow, we are looking for a Digital Marketing & Lead Generation Coordinator who can help us build our online presence and, most importantly, generate quality leads that convert into sales.
This is a hands-on role. We are looking for someone who can plan, create, execute, analyse and improve marketing campaigns, rather than simply post content on social media.
THE ROLE
You will be responsible for managing Start Solar's day-to-day digital marketing activities across our different product categories.
Your primary objective will be:
Generate more qualified leads at an acceptable cost.
You will work closely with our sales team to understand which campaigns are generating genuine enquiries and which are converting into customers.
KEY RESPONSIBILITIES
1. Lead Generation
- Develop and execute campaigns to generate leads for solar, batteries, heat pumps, air conditioning and water filtration.
- Identify new opportunities for generating residential and commercial leads.
- Create landing pages, enquiry forms and lead-generation campaigns.
- Monitor lead volumes, lead quality and conversion rates.
- Work with the sales team to understand lead quality and improve campaigns accordingly.
- Test different offers, messages, audiences and channels.
2. Facebook & Instagram Marketing
- Manage Start Solar's Facebook and Instagram presence.
- Create and schedule regular posts, reels, stories and promotional content.
- Develop Meta advertising campaigns.
- Create different campaigns for different products and customer segments.
- Monitor advertising performance and optimise campaigns.
- Test different creatives, headlines, offers and audiences.
- Retarget website visitors and previous customers where appropriate.
3. Google & Online Advertising
- Manage Google Ads campaigns or coordinate with external Google Ads specialists where required.
- Research keywords and identify new advertising opportunities.
- Monitor cost per lead, conversion rates and campaign performance.
- Identify opportunities to improve organic search visibility.
- Assist with Google Business Profile and local SEO activities.
4. Website Management
- Maintain and update Start Solar's website.
- Add new products, promotions, offers and educational content.
- Create landing pages for specific campaigns.
- Identify opportunities to improve website conversion rates.
- Ensure website content is accurate, current and engaging.
- Monitor website traffic and customer behaviour.
5. Email & SMS Marketing
- Develop regular email campaigns to our existing customer database.
- Create campaigns for:
- Solar upgrades
- Batteries
- Heat pumps
- Air conditioners
- Water filtration
- Government rebates/incentives
- Seasonal promotions
- Develop customer segmentation strategies.
- Create follow-up campaigns for leads that have not yet purchased.
- Monitor open rates, click-through rates and conversions.
6. Content Creation
Create engaging content including:
- Social media posts
- Customer installation stories
- Before & after content
- Educational articles
- Product explainers
- Promotional campaigns
- Emailers
- Short-form videos/reels
- Customer testimonials
- Case studies
You should be comfortable using tools such as Canva, CapCut or similar platforms.
You do not necessarily need to be a professional graphic designer or videographer, but you should be able to create good-quality marketing content independently.
7. CUSTOMER DATABASE & CRM MARKETING
Start Solar has an existing customer database and CRM.
You will be expected to help turn our existing customers into additional opportunities.
For example:
Solar customer → Battery
Solar customer → Heat Pump
Solar customer → Air Conditioner
Solar customer → Water Filtration
Battery customer → EV / additional energy solutions
You will develop campaigns that allow us to sell additional products to our existing customer base, not just constantly look for new customers.
8. ANALYTICS & REPORTING
This is a particularly important part of the role.
You will be expected to track:
- Number of leads generated
- Cost per lead
- Lead source
- Qualified leads
- Sales conversion rate
- Cost per acquisition
- Revenue generated
- Campaign ROI
- Website enquiries
- Email performance
- Social media performance
We don't measure marketing success by likes and followers.
We measure it by:
How many genuine customers did marketing help Start Solar acquire?
9. WORK WITH THE SALES TEAM
Work closely with sales consultants to:
- Understand which leads are converting.
- Identify poor-quality leads.
- Improve lead qualification.
- Develop campaigns around products that have strong demand.
- Create marketing material that helps sales close deals.
- Obtain customer testimonials and installation photos.
- Identify common customer questions and turn them into marketing content.
SKILLS & EXPERIENCE
Essential
- Previous experience in digital marketing, lead generation or marketing coordination.
- Experience with Facebook/Instagram marketing.
- Understanding of Meta Ads Manager.
- Strong written English.
- Good copywriting skills.
- Ability to create engaging social media content.
- Experience with email marketing platforms.
- Basic understanding of Google Analytics / GA4.
- Experience with Canva or similar design software.
- Strong organisational skills.
- Ability to analyse campaign results and make improvements.
- Strong attention to detail.
Highly desirable
Experience in one or more of:
- Solar
- Renewable energy
- HVAC
- Home improvement
- Construction
- Plumbing
- Electrical
- Home services
- Lead-generation businesses
Experience with Google Ads, SEO, WordPress, CRM systems and marketing automation will be highly regarded.
PERSONAL ATTRIBUTES
We are looking for someone who is:
- Creative
- Commercially minded
- Proactive
- Data-driven
- Self-motivated
- Organised
- Curious
- Comfortable working independently
- Willing to test new ideas
- Focused on results rather than simply completing tasks
You should be someone who sees a campaign that isn't working and thinks:
"How can I improve this?"
rather than:
"I've done what I was asked to do."
WHAT WE OFFER
- Join a growing renewable energy and home solutions company.
- Opportunity to take ownership of Start Solar's digital marketing.
- Exposure to multiple rapidly growing product categories.
- Supportive and collaborative working environment.
- Opportunity to grow into a Digital Marketing Manager / Marketing Manager role.
- Performance-based salary review and career progression.
Pay: From $75,000.00 per year
Benefits:
- Employee discount
- Referral program
Work Location: In person
