About the Company
We are a leading solar distribution company based in Melbourne, supplying high-quality renewable energy products and solutions to installers, retailers, and industry partners across Australia. As part of our continued growth, we’re looking for a creative and strategic Marketing Specialist to strengthen our brand presence, support sales initiatives, and drive digital engagement.
Position Overview:
The Marketing Specialist will be responsible for developing and executing integrated marketing campaigns that build brand awareness, generate leads, and support business growth. This role requires a balance of strategic thinking, creative content development, and hands-on design skills.
You will work closely with the management and sales teams to plan marketing activities, produce engaging content, and deliver consistent brand messaging across all platforms.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and execute marketing strategies aligned with company goals and sales objectives.
- Conduct market and competitor analysis to identify opportunities for growth and differentiation.
- Plan and manage product promotions, campaigns, and brand initiatives across multiple channels.
- Coordinate marketing calendars and ensure timely delivery of campaigns.
Content Creation & Copywriting
- Write clear, persuasive, and engaging content for digital and print platforms — including websites, newsletters, product brochures, social media, and advertising.
- Translate technical product information into accessible and appealing marketing content for B2B audiences.
- Maintain consistent brand voice and messaging across all communications.
Graphic Design & Branding
- Design marketing materials including product catalogues, flyers, banners, and digital ads using Adobe Creative Suite or Canva.
- Create and manage brand visuals to ensure consistency across all marketing assets.
- Support design needs for exhibitions, trade shows, and online promotions.
Digital Marketing
- Manage company social media accounts (LinkedIn, Facebook, Instagram) and create strategies to grow engagement.
- Support digital advertising campaigns (Google Ads, social media ads) and monitor performance analytics.
- Coordinate website updates, product content, and SEO optimisation.
- Develop and manage email marketing campaigns and track performance metrics.
Events & Partnerships
- Plan and support participation in trade shows, exhibitions, and industry networking events.
- Collaborate with external partners, media, and vendors to maximise exposure.
Skills & Qualifications:
Essential:
- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
- Minimum 3–5 years of marketing experience, preferably in the renewable energy, distribution, or technologysectors.
- Strong skills in graphic design (Adobe Photoshop, Illustrator, InDesign, or Canva).
- Excellent copywriting and content creation skills for both technical and promotional material.
- Experience managing social media, email marketing, and digital ad campaigns.
- Understanding of SEO, Google Analytics, and campaign performance tracking.
- Strong attention to detail, organisational skills, and ability to manage multiple projects independently.
Desirable:
- Familiarity with CRM or marketing automation tools (e.g. HubSpot, Zoho, Salesforce).
- Knowledge of the solar energy or renewable technology industry.
- Basic video editing or motion graphics experience.
Job Type: Full-time
Pay: From $65,000.00 per year
Ability to commute/relocate:
- Nunawading VIC 3131: Reliably commute or planning to relocate before starting work (Required)
Work Authorisation:
Work Location: In person
