About us
aXcelerate is a leading Australian SaaS company transforming the way organisations develop skills, manage learning, and build workforce capability. Our integrated platform combines a powerful Student Management System (SMS), Learning Management System (LMS), and Skills, our workforce competency management solution, to help training providers, enterprises, and government organisations simplify compliance, streamline operations, and develop confident, capable workforces.
Trusted by over 1,300 organisations and powering more than 2.8 million learners, we're redefining how learning and workforce capability are managed across Australia as we expand our impact internationally.
Recognised as a Great Place to Work for three consecutive years, we're proud of a culture that empowers our people to innovate, collaborate, and grow. As we continue our exciting expansion into new markets and industries, there's never been a better time to join our team. If you're passionate about creating content that drives engagement, builds brand authority, and supports business growth, we'd love to have you help shape the next chapter of the aXcelerate story.
The Opportunity
Are you a strategic storyteller who knows how to turn ideas into content that delivers real business impact?
At aXcelerate, we're looking for a Content Marketing Manager to own and lead our content strategy across the entire customer lifecycle. This is far more than a content creation role—it's an opportunity to shape our brand, drive demand, educate customers, and create engaging experiences that fuel business growth.
You'll build and manage our full-funnel content engine, creating campaigns and resources that attract new customers, nurture prospects, support product adoption, and strengthen customer loyalty. Working closely with our Product Marketing Manager and collaborating across Product, Sales, Customer Success, and Leadership, you'll transform technical expertise into compelling, customer-focused content that delivers measurable commercial outcomes.
If you're a commercially minded marketer who thrives on combining creativity with strategy, loves using data to optimise performance, and wants to make a genuine impact in a fast-growing SaaS business, this is the role for you.
What You'll Do
Content strategy & governance
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Own the end-to-end content marketing strategy, aligned to business growth objectives and the full customer journey.
- Manage the integrated editorial and content calendar across every marketing channel.
- Build and run a scalable content engine spanning awareness, demand generation, customer nurture and retention.
- Develop SEO and AEO-led content strategies that improve organic visibility, website traffic and inbound lead generation.
- Own content governance, messaging consistency and editorial quality across all customer-facing channels.
- Maintain editorial guidelines, content standards and brand voice across all written communications.
- Keep a finger on the pulse of industry trends, customer insights and competitor content to spot new opportunities.
- Champion a customer-first content approach that educates, builds trust and supports long-term brand growth.
Content creation
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Produce high-quality written content: customer testimonials, case studies, solution guides, articles, landing pages, social posts and ads.
- Transform subject-matter expertise from Product, Customer Success, Sales and Leadership into content customers actually want to read.
- Create industry thought leadership that builds brand authority and market credibility.
- Repurpose content across formats — blogs, social, email, webinars, infographics, video and sales assets — to maximise reach and ROI.
- Brief and collaborate with the Videographer to turn written content into video, and vice versa.
Campaigns & lead generation
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Develop campaign content supporting integrated marketing initiatives across paid, owned and earned channels.
- Create lead generation assets: gated content, nurture email content and downloadable resources.
- Build and optimise automated email nurture content to improve lead engagement and funnel progression.
- Support the Partnerships & Events Manager with promotional content, event collateral and post-event amplification.
Cross-functional partnership
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Partner with the Product Marketing Manager to translate product capabilities into customer-centric educational content.
- Collaborate with Sales to develop content that addresses buyer objections and supports every stage of the buying journey.
Content operations & reporting
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Manage content within the HubSpot CMS, maintaining accuracy, freshness and governance.
- Establish AI-assisted content workflows that improve speed and consistency while protecting editorial standards.
- Monitor content performance and continuously optimise for engagement, SEO, AEO, conversion and pipeline influence.
- Report on content marketing KPIs — engagement, content-generated leads, influenced pipeline and revenue contribution.
About You
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A bachelor's degree or equivalent work experience and tertiary education.
- A track record owning a content marketing strategy and editorial calendar in a B2B or SaaS environment.
- Strong writing and storytelling craft across long- and short-form formats, with a portfolio of published work.
- Solid SEO experience, ideally with some AEO (answer engine optimisation) know-how.
- Experience creating content for multiple stages of the buyer/customer journey, including retention and nurture.
- A knack for translating technical or subject-matter input from Product, Sales, Customer Success and Leadership into customer-facing content.
- Comfort managing multiple concurrent projects independently, and hitting deadlines in a fast-paced environment.
- Hands-on experience with HubSpot CRM, Figma, Google Suite and Adobe Suite; experience creating content for enterprise customers is a strong plus.
Highly regarded
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Experience within the EdTech and/or SaaS industry.
- Experience marketing to enterprise customers.
- Experience contributing to the growth and scaling of a high-performing marketing function.
What we offer
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A central location, close to public transport, cafes and shops, with free on-site parking available.
- A vibrant, supportive and team-oriented culture, with regular team activities and social events.
- Opportunities for flexible and hybrid working.
- A focus on professional development and learning, with access to our LMS, external and internal training opportunities and your own personal annual PD budget.
- Access for you and your family to an Employee Assistance Program and resources.
- Cash back offers and discounts on popular brands through our Employment Hero app.
- Discounted gym membership and Pilates Class offers to support your health and wellbeing.
- Opportunities for career development with well defined career pathways across the business.
- Proud members of Women in Technology with access to networking events, professional development opportunities and resources.
How to apply
Please submit an up-to-date resume which outlines your suitability for the role.
We're looking for individuals who resonate with our values - H.E.A.R.T.: Honesty, Empathy, Acceptance, Respect, and Trust, whilst also bringing a unique perspective to their work.
We are committed to promoting diversity in the workplace and encourage people from all backgrounds to apply.
If you require any reasonable adjustments during the application process, please let us know by emailing [email protected]
aXcelerate acknowledges the Traditional Owners of the land where we work, live and learn and we pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. We are committed to fostering learning and development in the communities that we serve.
We’re proud of our heart values! The meaning of HEART goes beyond the literal values in the acronym. It’s a symbolic reference to the organ that gives life, warmth, rhythm, circulation, and connection.
