Are you a dynamic, performance focused Marketing professional then keep reading, you may be the next team member we are looking for.
Who are we?
IPF Digital Australia (trading as Credit24), is part of a global market-leading consumer lending business, IPF Group. With operations also in Europe and Mexico; we thrive to build a better world through financial inclusion by offering fast, simple, and easy-to-access credit solutions to everyday Australians.
We're a team of high energy and passionate people, who pride ourselves on how we work together as a team. We truly believe in the importance of delivering great experiences for our customers, so we keep them at the forefront of everything we do.
We embrace the pursuit of ensuring a great work life balance for all. We work hard, however we acknowledge the importance of flexibility and balancing our internal & external priorities. We also practise a culture of consistently reflecting and celebrating our wins and achievements with one another.
The role
As the Growth Marketer, you will play a leading role in driving new customer acquisition for the Australian market.
As part of the Marketing Team, you’ll be responsible for building and managing end-to-end performance-based marketing campaigns across various digital channels to drive high quality traffic to the website and increase conversions in the sales funnel.
You will work closely with the Head of Sales and Marketing and Operations Team Lead to manage the sales queue, ensuring alignment between marketing efforts and operational capacity.
Responsibilities:
- Manage business sales performance on a day-to-day basis and use campaign levers to address any performance gaps or challenges.
- Collaborate with Operations Team Lead to manage the sales queue in alignment with operational capacity, ensuring smooth lead conversion from marketing to operations.
- Drive high-quality acquisition channels via online and offline platforms, including paid search, display, social and programmatic TV/radio.
- Collaborate and manage the day-to-day relationship with the Global Hub Marketing Team in planning, developing, and executing of strategic campaigns in Paid Search, Social, SEO and website content optimisation. Ensure continuous optimisation of campaigns for each of these channels.
- Manage digital projects: Leverage insights, customer feedback, and an understanding of sales funnel optimisation and the customer lifecycle to develop, execute, and manage marketing activities that drive traffic to the website and increase conversions.
- Apply test methodologies in all marketing campaigns to test hypotheses and recommend performance optimisations – including creative and landing page optimisation.
- Develop campaign briefs to define program objectives and KPIs, optimising campaigns to maximise ROI, and analysing results to create PIRs (post-implementation reviews).
- Use a data-driven approach: analyse data to provide insights on business performance that will feed into future marketing strategies.
- Monitor web analytics dashboards and key reporting tools, highlighting key areas of importance for marketing improvements.
- Maintain detailed marketing and sales reports and provide ongoing reporting on sales performance and campaign results, including spend, profitability, and ROAS (Return on Ad Spend).
- Conduct accurate sales forecasting based on marketing activity, analysing data trends, lead generation metrics, and conversion rates to predict future sales performance.
- Manage the marketing budget, ensuring cost-effective allocation of resources across channels and campaigns, while maximizing ROI.
- Support the development and execution of brand advertising initiatives, ensuring brand-led campaigns are strategically integrated with performance marketing activities to maximise reach, effectiveness, and conversion impact.
Requirements
Here’s what experience and qualities you will bring:
5+ years experience in a B2C data-driven/digital marketing role, SEO, SEM, social, programmatic advertising (preferrable in eCommerce, financial services, fintech sector)
Good knowledge of marketing technology tools such as Google Analytics, Google Tag Manager, Google AdWords, Bing, Google Optimisely, Campaign Manager, Meta Business Manager, YouTube, HotJar, and MaxTraffic.
Working knowledge of Salesforce and WordPress
A strong grasp of web analytics, A/B testing, and metrics driven (performance) marketing
Outstanding ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
The ability to synthesize complex ideas into actionable recommendations for senior executives.
Strong project management skills - being able to manage multiple projects at the same time effectively and deliver within deadlines and budgets.
Strong stakeholder management skills with the ability to influence.
Experience with sales funnel optimisation
Commercially minded and customer centric
Can-do Attitude, proactiveness and willingness to learn
What we can offer you
Global exposure
Weekly breakfasts
Snacks
Friday happy fridge
Various team building events ️
A true people first and family culture
Employee assistance program ️
Development opportunities
Hybrid working model - with flexible work from home arrangements
Sound good?
We all think so at IPF Digital. Click apply now to join our IPFD Fam!
IPF Digital Australia is an Equal Opportunity Employer and we value diversity and inclusion in the workplace. We seek to recruit, develop and retain the most talented people from diverse cultures, perspectives, skills and experiences within our workforce. All employment will be based on merit, competence, performance and business needs.
