Join MindChamps and help shape the future of education through data, creativity, and performance driven marketing.
At MindChamps, we believe every child has the potential to be a champion. As a global leader in early education, we are passionate about creating meaningful learning experiences for children and supporting families through our innovative programmes.
We are looking for a Performance Marketing Specialist to join our growing marketing team and play a key role in driving customer acquisition, improving digital performance, and scaling our brand presence.
This is an exciting opportunity for a hands on digital marketer who thrives on data, optimisation, and turning insights into measurable business growth. You will work across paid media, website performance, CRM, and agency partnerships to deliver campaigns that attract, engage, and convert families.
The Opportunity
As our Performance Marketing Specialist, you will take ownership of performance marketing initiatives across multiple digital channels. You will combine analytical thinking with creative problem-solving to improve campaign results, increase leads, and enhance the customer journey.
You will work closely with internal teams and external agencies to develop and execute strategies that drive growth and support MindChamps’ mission of reaching more families.
Key Responsibilities
- Develop, manage, and optimise performance marketing campaigns across platforms including Google Ads, paid search, display, and other digital channels
- Drive customer acquisition strategies focused on lead generation, conversion, and ROI improvement
- Analyse campaign performance, identify opportunities, and provide actionable insights to improve results
- Partner with external agencies to manage, optimise, and scale digital campaigns
- Work closely with website teams to improve user experience, conversion rates, landing pages, and customer journeys
- Support CRM initiatives including lead nurturing, segmentation, automation, and lifecycle marketing
- Monitor key performance metrics including cost per lead, conversion rates, customer acquisition cost, and campaign profitability
- Conduct testing and optimisation across creative, messaging, audiences, and channels
- Collaborate with content, brand, and operations teams to ensure campaigns align with business objectives
About You
You are a performance-driven marketer who loves seeing the impact of your work. You enjoy testing ideas, analysing data, and finding new ways to improve results.
You will bring:
- Proven experience in performance marketing, digital acquisition, or growth marketing
- Strong experience managing or optimising Google Ads campaigns
- Experience working with digital agencies and managing agency relationships
- Understanding of website optimisation, landing pages, analytics, and conversion funnels
- Experience with CRM platforms, marketing automation, and lead nurturing strategies
- Strong analytical skills with the ability to interpret data and translate insights into action
- A growth mindset and passion for continuous improvement
- The ability to balance strategic thinking with hands-on execution
Why Join MindChamps
At MindChamps, you won’t just run campaigns — you’ll help create meaningful connections with families and contribute to a brand that impacts children’s futures.
You’ll have the opportunity to:
- Work with a globally recognised education brand
- Own and influence high-impact digital growth initiatives
- Collaborate with talented marketing professionals and agency partners
- Make data-driven decisions that deliver real business outcomes
- Be part of a purpose-led organisation that is transforming education
If you are a performance marketer who loves driving results, experimenting with new ideas, and making a measurable impact, we’d love to hear from you.
If you are looking to develop your career in a global early childcare organisation, apply now!
For more information about MindChamps, please visit www.mindchampselc.edu.au.
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At MindChamps Australia, the safety, wellbeing and dignity of children and young people is our highest priority. We are committed to creating and maintaining a child-safe environment in accordance with the NSW Child Safe Standards and relevant legislation.
We require all employees, contractors and volunteers to share this commitment, prioritise children’s safety and wellbeing, and participate in child protection training.
As part of our recruitment process, we conduct robust screening, including verification of identity, work rights, qualifications, reference checks, Police Checks and Working With Children Check (WWCC) clearance. We embed child-safe values and expectations throughout our culture, policies and practices.
Successful candidates will be expected to demonstrate behaviours that uphold our child-safe values and contribute positively to keeping all children and young people safe from harm.
Pay: $90,000.00 – $110,000.00 per year
Work Location: In person
