In-Demand Loyalty marketing Jobs in Melbourne, Vic

Email Marketing Specialist
Lifely —Melbourne VIC
- $90,000 - $120,000 a year
- Full-time
- Remote
- CRM software
- Bachelor's degree
- AI
Quick Apply
Marketing Coordinator
TGI Fridays —Southbank VIC
- Weekend availability
- Hospitality
- Marketing
- POS
- Free food
7d
Lifecycle Marketing Specialist
Contour Education —Melbourne VIC
- $110,000 - $120,000 a year
- Full-time
- CRM software
- Senior Secondary Certificate of Education
- Education
- Employee assistance program
Quick Apply
Marketing Coordinator
Autoleague —Essendon Fields VIC
- Full-time
- Leadership
- Communication skills
- Marketing
- Parental leave
- Employee assistance program
Quick Apply
Marketing Manager
Cosmetic & Laser Dentistry Centre —Caulfield North VIC
- $50,000 - $60,000 a year
- Urgently hiring
- In-person
- Marketing
Quick Apply
Marketing Assistant (Learning Opportunity)
Glenny Kebabs —Glen Waverley VIC
- $49,900.00 - $83,326.72 a year
- In-person
- Internship
- Communication skills
- Employee discount
- Free food
Quick Apply
1d
Manager - Customer Retention & Loyalty
Superloop —Melbourne VIC
- Hybrid work
- CRM software
- Marketing
- Master's degree
14d
Retail Media Marketing Assistant (12 Month FTC)
Kmart —Chadstone VIC
- Contract
- Microsoft Excel
- Analysis skills
- Communication skills
- Parental leave
7d
Fuels Marketing Specialist
OTR Group —Docklands VIC
- Full-time
- Management
- Marketing
- Organisational skills
- Employee assistance program
- Fuel discount
Marketing Manager
Redcat Pty Ltd —Cremorne VIC
- Full-time
- Hybrid work
- Management
- Research
- POS
Quick Apply
Marketing Campaign Manager
Target Corporation —Chadstone VIC
- Full-time
- Management
- Leadership
- Marketing
- Employee stock purchase plan
- Parental leave
10d
Sales Executive
Marriott International, Inc —Melbourne VIC
- Full-time
- Negotiation
- Annual leave
- Employee assistance program
Senior CRM Specialist
Junior Adventures Group —Camberwell VIC
- $90,000 - $110,000 a year
- Full-time
- CRM software
- Salesforce
- Communication skills
Quick Apply
Head of Loyalty & CRM
bp —Docklands VIC
- Full-time
- Hybrid work
- CRM software
- In-person
- Leadership
- Health insurance
- Parental leave
Customer Success Director
Genesys —Melbourne VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
CRM Coordinator
Kogan —South Melbourne VIC
- Full-time
- Marketing
- Bachelor's degree
- AI
- Wellness program
5d
Graduate Optometrist - Doncaster
Eye Philosophy Optometrists —Doncaster VIC
- $75,000 - $85,000 a year
- Part-time
- Anatomy knowledge
- Management
- Doctoral degree
Quick Apply
8d
Retail Sales Consultant | Content Creator
Toorallie —Clifton Hill VIC
- Full-time
- Customer service
- Organisational skills
- Communication skills
6d
Marketing Manager - Customer Lifecycle Marketing & CRM
VetPartners —Malvern East VIC
- Full-time
- Hybrid work
- CRM software
- SQL
- Clinic
Quick Apply
3d
Manager, Customer Success
REA Group —Richmond VIC
- Full-time
- Hybrid work
- Leadership
- Café
- Parental leave

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loyalty marketing jobs near melbourne, vic

Email Marketing Specialist

Lifely
Melbourne VIC

Quick Apply

Job Details

Full-time
$90,000 - $120,000 a year

Qualifications

CRM software
Shopify
E-commerce
Canva
Bachelor's degree
AI
Figma
Communication skills
Marketing

Full Job Description

Efficient Living Group is a dynamic and growing company passionate about delivering exceptional customer experiences and innovative solutions across our stable of brands in 6 countries - most notably are Lifely and Cushie Home.

We are seeking a talented and results-driven Email Marketing Specialist to join our team and elevate our email marketing efforts to the next level.

Role Overview

As our Email Marketing Specialist, you will be responsible for planning, building, optimising, and reporting on email campaigns, SMS campaigns, and customer lifecycle automations that engage customers, reflect our brand voice, and drive measurable ecommerce revenue.

This role requires more than campaign scheduling. We are looking for someone with strong hands-on Klaviyo experience who understands how customer data, Shopify behaviour, segmentation, content, automation, and reporting work together to increase loyalty, repeat purchases, and revenue.

You will work closely with the Brand, Ecommerce, Creative, Performance Marketing, and Product teams to ensure email activity supports product launches, promotions, retention initiatives, and the wider customer journey.

Key Responsibilities

- Develop and execute email and SMS campaigns to support sales, product launches, promotions, customer education, and retention initiatives.
- Build campaign calendars in advance, ensuring CRM activity aligns with broader marketing plans, regional requirements, product availability, and sales priorities.
- Design, manage, and optimise Klaviyo flows, including welcome series, browse abandonment, cart abandonment, checkout abandonment, post-purchase, review request, winback, re-engagement, back-in-stock, and product launch/waitlist flows.
- Use Klaviyo segmentation, conditional splits, trigger filters, flow filters, profile properties, and dynamic content blocks to create more personalised customer journeys.
- Segment audiences based on purchase history, browsing behaviour, product/category interest, engagement level, lifecycle stage, region, and customer value.
- Collaborate with design and content teams to create visually appealing, mobile-friendly, on-brand email templates and campaign assets.
- Write and edit compelling email copy that reflects the tone, style, and values of Lifely, Little Lifely, and Cushie while showcasing our products for maximum conversion.
- Ensure email content is accurate for each region, including product links, pricing, offers, availability, shipping messages, and promotional terms.
- Analyse campaign and flow performance across open rate, click-through rate, conversion rate, placed order rate, revenue, revenue per recipient, unsubscribe rate, and deliverability metrics.
- Run structured A/B tests across subject lines, preview text, send times, content, offers, layouts, and segmentation strategies.
- Maintain strong list health and deliverability through engagement-based sending, suppression management, sunset flows, consent best practices, and responsible SMS use.
- Work with Ecommerce or developers to troubleshoot Shopify/Klaviyo data issues, broken product blocks, missing events, incorrect links, or regional content errors.
- Stay informed about email marketing, CRM, ecommerce, Klaviyo, personalisation, and lifecycle marketing trends.

Requirements

- 3+ years of experience in email marketing, CRM, lifecycle marketing, or retention marketing, preferably in ecommerce or retail.
- Strong hands-on experience with Klaviyo, including campaigns, flows, segmentation, automation, dynamic content blocks, reporting, and A/B testing.
- Good understanding of Shopify or similar ecommerce platforms and how customer behaviour, product data, and purchase events connect into Klaviyo.
- Experience building and optimising core ecommerce flows such as welcome, cart abandonment, post-purchase, winback, and re-engagement.
- Strong understanding of segmentation and personalisation.
- Ability to analyse email performance data and translate insights into clear improvements.
- Understanding of email deliverability, list health, consent, unsubscribe requirements, GDPR, CAN-SPAM, and SMS permission basics.
- Creative flair with excellent written communication skills and the ability to craft compelling, on-brand email copy.
- Basic design judgement and confidence using Figma, Canva, or similar tools to brief or mock up email designs.
- Detail-oriented, organised, and able to manage multiple campaigns, flows, and deadlines at once.
- Comfortable working in a fast-paced ecommerce environment and collaborating across brand, creative, ecommerce, and performance teams.

Nice to Have

Experience using AI tools to automate email marketing process.
Experience with multi-region ecommerce campaigns across markets such as AU, NZ, US, CA, UK, or SG.
Familiarity with GA4, Shopify analytics or ecommerce reporting dashboards.
Basic HTML/CSS or responsive email QA knowledge.
Experience creating CRM journeys for high-consideration products where customers need education, styling inspiration, and confidence before purchasing.
Passion for furniture, interiors, home design, or lifestyle brands is a plus.

Tools

The ideal candidate should be confident with, or able to quickly learn:

Klaviyo
Instant
Shopify
Figma and/or Canva
Agentic AI
Notion or similar documentation/project management tools

What We're Looking For

We are looking for someone who is commercially minded, technically confident in Klaviyo, creative enough to shape strong email content, and analytical enough to improve performance with data.

The right person will be able to own the CRM calendar, improve flows, build smarter segments, protect deliverability, support product launches, and help turn customer behaviour into timely, relevant communication that drives revenue without burning the list.

Benefits

Quick Apply

Refine Your Search

loyalty marketing jobs in melbourne, vic

Email Marketing Specialist

Marketing Coordinator

Lifecycle Marketing Specialist

Marketing Coordinator

Marketing Manager

Marketing Assistant (Learning Opportunity)

Manager - Customer Retention & Loyalty

Retail Media Marketing Assistant (12 Month FTC)

Fuels Marketing Specialist

Marketing Manager

Marketing Campaign Manager

Sales Executive

Senior CRM Specialist

Head of Loyalty & CRM

Customer Success Director

CRM Coordinator

Graduate Optometrist - Doncaster

Retail Sales Consultant | Content Creator

Marketing Manager - Customer Lifecycle Marketing & CRM

Manager, Customer Success

I want to receive the latest job alert for loyalty marketing in melbourne, vic

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