Born in New York City in 1965, TGI FRIDAYS is the world’s largest full-service casual dining restaurant group with almost 1,000 restaurants in 61 countries.
Objective
The Marketing Coordinator supports the development and execution of agreed marketing initiatives for TGI Fridays in accordance with the broader marketing strategy.
The role plays a key part in helping the marketing function build brand equity, drive sales, and increase profit across the TGI Fridays network.
The role connects planning to execution: bringing campaigns and activations to life across venues, coordinating the day-to-day operational rhythm of the marketing team, and providing reliable support to the TGIF brand team and wider business.
What You Will Be Doing
Campaign Delivery & Execution
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Assist in the development and execution of consumer promotions, marketing campaigns, and events in line with the agreed TGIF marketing plan
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Contribute to the development of briefs for creative, media, PR, and other agency partners as required
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Contribute to creative concept development for venue activations, events, and on-the-ground campaign moments
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Support new venue openings, refurbishments, and menu launches end to end, including venue listing setup (OrderUp, app, website), launch communications, and post-launch reporting on visitation, bookings, and loyalty sign-ups
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Help bring guest experience initiatives to life across the venue network, ensuring consistent execution against brand standards
Marketing Operations & Coordination
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Maintain the TGIF POS schedule and manage repeat ordering for all venue collateral requests, ensuring venues are supplied with the right materials at the right time
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Develop internal communications to inform the broader team on marketing campaigns, launches, and initiatives
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Support venue managers, franchise partners, and BDMs with day-to-day marketing requests and requirements
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Manage day-to-day updates across TGIF’s digital properties, including the website CMS, app content, digital signage platform, event and other consumer-facing platforms
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Assisting to brief and execute new products, offers, discounts and other promotional campaigns alongside the wider team
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Build effective working relationships across the Signature Hospitality business, including Operations, Culinary, and Procurement teams
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Coordinate promotional activity across public holidays and major calendar events, ensuring venues, systems, and surcharges are set correctly and reverted on time
Budget Tracking & Administration
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Support the TGIF marketing budget reconciliation through accurate invoice tracking, coding, and processing
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Manage all coordinated activity to agreed budgets, flagging risks or overspend early
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Maintain accurate records and documentation for marketing activity, supplier engagements, and approvals
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Liaise with Finance to ensure timely processing of supplier payments and resolution of any invoice queries
Local Area Marketing Support
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Support local area marketing across the venue network to drive incremental revenue and maximise the return on every marketing dollar spent
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Work ahead of the calendar to develop and share quarterly local area marketing plans by venue, giving teams clear direction and the lead time to deliver
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Receive briefs and requests from venues, franchise partners, and BDMs, actioning them promptly and in line with brand standards and SOPs alongside the wider team
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Planning and delivering alongside our partners our calendar of in-venue activities, including Bingo and Trivia as well as additional seasonal activations
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Work in conjunction with third parties, such as centre management or delivery platforms, to drive additional revenue through approved quarterly calendars and promotions
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Report on local area marketing activity and outcomes against agreed KPIs to ensure our efforts are effective and spend is working hard
Insights & Continuous Improvement
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Monitor campaign and promotion effectiveness against agreed KPIs, support post-campaign analysis, and contribute recommendations based on key learnings
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Monitor competitor activity and industry trends, sharing observations and recommendations to keep TGIF ahead of the competitive set
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Promote best practice within the Marketing department and continuously improve processes, templates, and ways of working
What You Will Bring
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2 to 3 years marketing experience, ideally within hospitality, FMCG, or a consumer-facing brand
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Tertiary qualification in marketing or a related field
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Demonstrated experience supporting marketing campaigns end to end, with a track record of strong attention to detail and execution
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Strong written and verbal communication skills, with the ability to build relationships across head office, venues, and partners
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Highly organised, comfortable managing multiple deadlines and taking initiative in a fast-paced environment. A genuine interest in food, hospitality, and consumer brands is highly regarded.
Why Join Us?
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Competitive remuneration package
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A growing business with opportunities to progress across brands
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The chance to make a real impact
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A fun, energetic, and collaborative team environment
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Training and development to build your capability
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Recognition, team events, birthdays, and shared lunches
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A fully stocked kitchen and bar
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Discounts across the Signature Hospitality Group network
Additional Information
This is a fulltime role based in Melbourne. Whilst primarily Monday to Friday, some evening or weekend work may be required, along with occasional interstate or regional travel.
Ready to Bring Our Marketing Coordinator role to Life?
Apply now!
