Job description
Agency Department of Tourism and Hospitality Work unit Strategy and Insights
Job title Market Research Manager Designation Administrative Officer 7
Job type Full time Duration Ongoing
Salary $117,356 - $126,251 Location Darwin
Position number 29020 RTF 349161 Closing 08/07/2026
Contact officer Rowan Haylett on 0449 880 582 or [email protected]
About the agency https://dth.nt.gov.au/
Apply online https://jobs.nt.gov.au/Home/JobDetails?rtfId=349161
APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR TERTIARY
QUALIFICATIONS.
Information for applicants – inclusion and diversity
The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates people with disability
by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or job, please discuss this with the contact
officer. For more information about applying for this position and the merit process, go to the OCPE website.
Primary objective
The Market Research Manager oversees research projects in tourism and events working closely within government, industry, and vendor partners.
This role develops, manages and embeds findings from quantitative and qualitative studies such as market analysis, economic impact evaluations,
and visitor and industry research using various methods. The position ensures research findings are translated into actionable insights for policy,
strategy, and operations.
Context statement
This role leads strategic research programs and turns data into actionable insights to identify growth opportunities across marketing, events and
industry. It sits within the Strategy and Insights team, supporting evidence-based decision making across Industry Development and broader
Tourism and Events NT.
Key duties and responsibilities
1. Design comprehensive research briefs and manage the end-to-end procurement process for external research vendors, including tender
development, vendor selection, contract negotiation, project oversight, and quality assurance of deliverables across tourism and major events
research programs.
2. Lead the planning, coordination, and delivery of quantitative research studies including surveys, event evaluations, economic impact
assessments, market segmentation frameworks, continuous tracking programs, and performance measurement studies, ensuring
methodological rigour and alignment with strategy and government research standards.
3. Manage, evolve and integrate segmentation models and tracking programs to monitor visitor behaviour, industry sentiment, brand health,
campaign effectiveness, market trends, and competitive positioning, providing regular reporting and strategic insights to inform marketing
investment and destination management decisions.
4. Oversee qualitative research initiatives including customer journey mapping, stakeholder co-creation workshops, in-depth interviews, and
focus groups to generate deep consumer and industry insights that complement and enrich quantitative segmentation and tracking data.
5. Collaborate with partner government agencies, industry bodies, and internal stakeholders to identify research priorities, coordinate data
collection activities, avoid duplication, and maximise research investment across the tourism and events ecosystem.
6. Translate complex research findings into accessible, actionable insights and embed these within strategic planning, marketing, product
development, and policy teams through presentations, workshops, reports, and ongoing consultation to drive evidence-based decision-making
and ensure segmentation frameworks inform targeting and positioning strategies.
7. Provide mentorship and skills development to other team members through coaching, training in research methodologies including
segmentation and tracking analysis, project involvement, and capability building to strengthen the organisation's internal research expertise
and analytical capacity.
Selection criteria
Essential
1. Tertiary qualification in market research, statistics, economics, social sciences, or related discipline, with demonstrated experience managing
complex research projects including segmentation studies and tracking programs within tourism, events, or government sectors.
2. Proven expertise in quantitative research methodologies including survey design, sampling techniques, statistical analysis, segmentation
development, tracking study design, and economic impact evaluation, with strong understanding of both primary and secondary data sources.
3. Experience developing and managing market segmentation frameworks and continuous tracking programs, with demonstrated ability to
extract strategic insights from longitudinal data and translate segmentation into actionable marketing and product strategies.
4. Demonstrated ability in qualitative research methods including focus groups and interviews, customer journey mapping exercises, and co-
creation workshops with diverse stakeholder groups to complement quantitative insights.
5. Proven capability to brief, manage, and assess external research vendors, including developing detailed research specifications, managing
budgets, ensuring contractual compliance, and evaluating research quality and deliverables across multiple concurrent projects.
6. Excellent communication and stakeholder engagement skills with the ability to translate technical research findings, segmentation insights,
and tracking data into clear strategic recommendations for non-research audiences, including senior executives and government officials.
Desirable
1. Appropriate tertiary qualifications in business, marketing, science, psychology, economics, sociology, transport, or tourism, with the completion
of market research and/or statistics subjects to a high standard.
2. Appreciation of the tourism industry, issues and impacting trends at a local, national, and international level.
Further information
The role requires flexibility, with occasional work outside standard business hours, including evenings and weekends, to support the delivery of
events.
