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Brand Manager

Homart Pharmaceuticals Pty Ltd
Rydalmere NSW

Quick Apply

Job Details

Permanent | Full-time
14 days ago

Benefits

Employee discount

Qualifications

Management
Sales
Marketing
E-commerce
Analysis skills
Bachelor's degree
Digital marketing
POS
Business

Full Job Description

Homart Pharmaceuticals is established in 1992, specializing in manufacturing & marketing health supplements, skincare, dairy and pet supplements. We are looking for a full time Brand Manager.

The Brand Manager is responsible for leading the strategic development and execution of the assigned supplement brand within a regulated pharmaceutical environment.

This role owns the full brand lifecycle — from positioning, NPD pipeline and campaign development to channel execution, trade marketing support, and digital & e-commerce performance — ensuring sustainable brand growth, regulatory compliance, and commercial success across pharmacy, retail, and online channels.

Key Responsibilities:

1. Brand Strategy & Positioning

Develop and refine clear brand positioning aligned with company strategy and regulatory framework (e.g., TGA requirements).
Define brand architecture, target audience segmentation, and value proposition.
Establish annual brand strategy, growth roadmap, and KPI framework.
Monitor market trends, competitor landscape, and consumer insights to optimise brand direction.
Ensure brand consistency across all touchpoints (offline, digital, trade, packaging).

2. Brand Campaign Planning & Execution

Lead the development and execution of integrated brand campaigns (ATL, BTL, digital, influencer, PR).
Manage campaign budget allocation, ROI tracking and performance analysis.

3. Brand Channel Supervision (Omnichannel Management)

Oversee brand execution across Pharmacy, Retail, E-comm.
Ensure consistent brand presentation and promotional alignment across channels.

4. Brand NPD (New Product Development)

Lead end-to-end NPD process from market gap identification, concept development, business case preparation, claims alignment & regulatory review, packaging & artwork development, to GTM planning. (Work cross-functionally with: Sales, R&D, Operation, QA.)

5. Brand Communication Plan

Develop annual communication strategy covering core brand messaging, product key selling points, scientific storytelling, consumer education content
Align internal and external communication to maintain a consistent brand voice.

6. Social Media & Digital Media Planning

Develop and execute social media strategy across platforms (Organic content, Meta Ads, Instagram, TikTok, Facebook, RedNote, etc. as relevant).
Oversee content calendar, KOL/KOC collaboration strategy, and performance optimisation.

7. Trade Marketing Support

Work closely with Sales team to develop trade marketing tools: POS materials, Shelf talkers, In-store displays, Promotional leaflets and Training materials. Support key account campaigns and retail activation.

8. E-commerce Support

Collaborate with E-commerce team to optimise product listings, develop A+ content, create product detail pages, plan promotional campaigns.

9. Brand Events & Expo Management

Lead planning and execution of brand participation in industry trade shows, pharmacy conferences, health & wellness expos, international exhibitions.
Develop pre-event, during-event, and post-event communication plans.
Track event ROI, Provide post-event analysis and improvement recommendations.

10. Financial & KPI Responsibility

Manage brand P&L performance.
Track revenue growth, margin, and market share.
Monitor marketing spends efficiency and ROI.
Deliver annual sales forecast in collaboration with Sales and Finance.

Qualifications Skills and Experience:

Bachelor's degree in marketing, business, or related field.
2–5+ years brand management experience in pharmaceutical, nutraceutical, FMCG or healthcare.
Experience in regulated advertising environment (TGA preferred).
Experience in digital marketing and e-commerce is highly desirable.
Strong commercial acumen and analytical skills.
Project management & cross-functional leadership
Australian work rights are required at the time of application.

Benefits:

Employee discount

Ability to commute/relocate:

Rydalmere NSW: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

What's your expected annual base salary?
How much notice are you required to give your current employer?

Experience:

Brand Manager: 1 year (Preferred)

Work Authorisation:

Australia (Required)

Work Location: In person

Quick Apply

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