Brand Management
Own brand plans including product line architecture, retailer distribution strategy, and promotional investment to deliver commercial objectives.
Lead the development and execution of integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential.
Manage agency relationships end-to-end: strategic direction, briefing, timelines, and performance. Hold partners accountable to executional standards and ROI.
Monitor market conditions, competitive activity, and consumer trends to continuously refine brand positioning and campaign strategy.
Commercial Ownership
Own the financial performance of your portfolio – pricing, forecasting, budget management – using data to drive decisions.
Lead annual business planning and longer-term growth strategies, grounding recommendations in commercial analysis.
Dig into the numbers regularly: sales trends, market data, and competitive pricing to identify risks and opportunities.
Manage external licensor relationships, ensuring alignment on business performance, planning milestones, and market requirements.
Represent Canadian market needs with global stakeholders, backed by data and a clear point of view.
Cross-Functional Leadership
Partner closely with Sales to build best-in-class retail strategies and support commercial sell-in through strong category storytelling.
Lead planning and execution of key trade moments – Toy Fair, trade shows, and customer meetings.
Lead cross-functional initiatives and keep teams aligned around shared goals, holding yourself and others accountable to strong execution.
