What's the role?
The Senior Manager - Brand Product is responsible for driving product strategy and delivery across News Corp Australia’s lifestyle brands, including Taste, Australian Best Recipes, Escape, and Body + Soul. This role focuses on initiatives that grow audience engagement, increase revenue, and strengthen brand positioning.
Key Responsibilities:
Strategic Roadmap Ownership: Define and drive the strategic vision and quarterly product roadmaps for FNL lifestyle brands, ensuring all initiatives directly accelerate audience growth, user engagement, and revenue.
End-to-End Product Delivery: Lead quarterly planning and prioritisation sessions; write comprehensive product briefs, user stories, and requirements documentation while defining clear success metrics and scope.
Editorial & Storytelling Partnership: Collaborate deeply with editorial teams to ensure product developments elevate digital storytelling, optimize content strategy, and deliver an exceptional user experience (UX).
Commercial Integration: Partner with commercial teams to integrate revenue objectives into product planning, identifying and executing opportunities to maximize monetization and measure financial outcomes.
Cross-Functional Technical Alignment: Work side-by-side with Technical Product Managers (TDD), designers, and UX teams to refine product requirements, guide design considerations, and ensure high-quality, seamless technical delivery.
Data-Driven Optimization: Analyze audience behavior, market trends, competitor benchmarking, and core media metrics (page views, engaged reach, conversion, and bounce rates) to uncover and pitch growth opportunities.
Marketing & Campaign Synergy: Coordinate with marketing teams to leverage product features that scale user acquisition, enhance content promotions, and support long-term audience retention strategies.
Continuous Innovation: Proactively brainstorm, test, and validate new product concepts and innovative solutions through user feedback, surveys, and usability testing to strengthen brand market positioning.
Post-Launch Performance Monitoring: Establish KPIs for all launched initiatives, leading post-implementation reviews and utilizing performance data to drive iterative optimization.
Cross-Team Problem Solving: Act as the primary, agile point of contact to unblock delivery friction and facilitate quick, diplomatic resolutions between technical, editorial, and commercial stakeholders.
Who are you?
Proven Product Management Expertise: Demonstrated experience managing digital products, ideally in media, publishing, with a strong track record of delivering audience growth and revenue impact.
Audience-Centric Mindset: Deep understanding of user behaviour, engagement metrics, content consumption patterns, and how to translate insights into practical product solutions.
Commercial Acumen: Ability to balance audience and revenue objectives, identifying opportunities to integrate commercial strategies into product initiatives without compromising user experience.
Strategic Thinking & Roadmapping: Skilled at creating clear, actionable product roadmaps informed by performance data, market trends, competitor analysis, and organisational priorities.
Cross-Functional Collaboration: Experience working closely with editorial, commercial, marketing, and technical teams, translating complex requirements into actionable plans while maintaining stakeholder alignment.
Technical Awareness: Comfortable partnering with technical product teams to understand UX, design, architecture, and delivery considerations, and translating these into practical product requirements.
Data-Driven Decision Making: Strong analytical skills, with the ability to interpret complex data sets, generate insights, and make informed product recommendations.
Innovation & Problem Solving: A proactive approach to identifying gaps and opportunities, with the ability to design innovative product solutions that strengthen brand positioning and enhance audience engagement. Communication & Influence: Exceptional written and verbal communication skills, capable of influencing stakeholders at all levels and clearly articulating product vision, priorities, and outcomes.
Project Management & Execution: Demonstrated ability to manage multiple initiatives simultaneously, ensuring timely delivery, high quality, and measurable impact.
Why News Corp Australia
Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.
News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.
Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Financial wellbeing - Support on making the most of your money
In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:
Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
We are proud to be Australia's leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.
With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text-based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.
Our purpose inspires us, and our five values guide how we achieve it:
MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.
BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.
GET IT DONE - We are accountable for delivering high-quality outcomes.
PUSH BOUNDARIES - We are courageous, bold, and forward-thinking.
WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion
Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!
We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here (http://[email protected]) . In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.
Category:
Free News & Lifestyle
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
