In-Demand General manager digital innovation Jobs

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2h

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General Manager - Marketing

Oroton -
Sydney NSW

Quick Apply

Job Details

Permanent | Full-time
6 days ago

Benefits

Birthday leave
Annual leave
Parental leave
Employee assistance program

Qualifications

AI
Leadership
Marketing

Full Job Description

Our Brand

Established in 1938, Oroton has evolved into a modern lifestyle brand, synonymous with craftsmanship, accessible luxury and a uniquely Australian sense of beauty.

Guided by our purpose of creating accessible modern luxury for real life, we are proud to be celebrating 88 years of heritage while continuing an exciting chapter of growth and reinvention.

About the role

We are seeking a General Manager, Marketing to lead the next evolution of Oroton's brand and marketing function.

This newly created role has been established to shape a digitally-led and AI-native marketing function, strengthening strategic brand leadership, storytelling, PR, social and customer engagement as Oroton enters its next phase of growth. Working closely with the Head of Marketing, Creative Director and Digital team, you will be responsible for defining the long-term marketing vision, driving commercial outcomes and ensuring the brand continues to resonate across every customer touchpoint.

Responsibilities:

Own Oroton's overall brand and marketing strategy across retail, digital and wholesale channels
Define the long-term direction of the brand, balancing brand equity and commercial growth
Working closely alongside the Creative Director, work as custodian of the brand, guiding campaign direction, storytelling and brand expression
Lead the development of a digitally-led and AI-native marketing strategy and operating model
Drive digital marketing, CRM and customer engagement strategies in partnership with the Digital team
Champion the adoption of emerging AI tools, technologies and data-driven decision making
Establish KPIs and performance measures to ensure marketing investment delivers measurable outcomes
Set the PR, social, influencer and partnership strategy to strengthen brand awareness and engagement
Build, lead and develop a high-performing marketing function aligned to business goals
Represent the marketing function at Executive and Board-level discussions
Influence and align senior stakeholders on customer, brand and marketing strategy
Contribute to broader business strategy as a key member of the leadership team

What we're looking for:

Proven senior marketing leadership experience driving both brand growth and commercial outcomes
Expertise in brand strategy, positioning and storytelling within a premium, lifestyle or consumer brand environment
Experience leading integrated, multi-channel marketing campaigns across digital, retail and wholesale channels
Strong commercial acumen and the ability to link marketing performance to business outcomes
Experience leading PR, partnerships, social and brand amplification strategies
Demonstrated ability to build, lead and develop high-performing teams
Strong stakeholder management skills with the ability to influence at Executive level
Experience managing agencies, partners and external stakeholders
Strategic mindset with strong problem-solving and decision-making capability
Interest in emerging technologies, AI-enabled marketing tools and digital innovation

Benefits and Culture:

In joining Oroton, you'll become part of a talented and passionate team committed to the continued success of one of Australia's most iconic lifestyle brands. You will also enjoy:

Hybrid working arrangements
4 Recharge Days per year, in addition to annual leave
Birthday leave
Learning and development opportunities
Generous product discounts and lifestyle benefits
12 weeks Paid Parental Leave for eligible team members
Access to wellbeing initiatives and our Employee Assistance Program

This is a unique opportunity to influence how an iconic Australian brand grows, connects and evolves for the future. Apply now.

Please note: Only applicants with full Australian working rights will be considered for this role.

Company Overview

Please visit our company website for more information

Quick Apply

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