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Digital Marketing Coordinator

Training Day Gym
Springvale VIC

Quick Apply

Job Details

Part-time
$73,000 - $78,000 a year
14 days ago

Benefits

Work from home
Employee discount
Gym membership

Qualifications

Analysis skills
Canva
Content creation
Digital marketing
MailChimp
Google Ads
Working with Children Check
Marketing
Copywriting

Full Job Description

Digital Marketing Coordinator | Training Day Gym | Hybrid (Clayton/Burwood/Scoresby)

At Training Day Gym, we've built one of Melbourne's strongest gym communities - 5000+ five-star reviews, three locations, and a culture where strength and kindness coexist. We're looking for a Digital Marketing Coordinator who can own our Meta ads in-house, create scroll-stopping content, and write copy that drives membership growth.

The Role

Start as Coordinator (30 hrs/week, $73-78k) or (FTE, ~$100-107k) and Lead digital marketing delivery across paid channels, content creation, and member communications - with a clear path to owning Meta ads in-house within 3 months.

Digital Performance & Paid Media

Build, launch, and optimize Meta ad campaigns driving membership growth across our gyms
Manage ad budgets, audience targeting, creative testing, and performance optimization
Own Meta performance: ROAS, cost per lead, CAC, conversion rates
Write ad copy and landing page content that converts
Manage our Google/SEO agency - set strategy, review performance, coordinate optimization
Use GA4, Meta Ads Manager, and Google Ads to analyze performance and make data-driven decisions

Ad Content Creation

Create high-performing ad content (static + video) using Canva, CapCut
Produce UGC-style ads that capture Training Day's authentic gym culture
Film and edit content at our gyms: member stories, workout clips, testimonials
Build ad creative testing frameworks to continuously improve performance

Member Communications

Own email marketing strategy: nurture sequences, newsletters, lifecycle campaigns
Copywriting across all touchpoints: emails, landing pages, member announcements
Build and optimize email funnels in Clubfit (lead nurturing, onboarding, win-back)
Develop automated communication sequences that reduce churn and strengthen community

What You'll Bring

Required:

2-5 years digital marketing with hands-on Meta Ads Manager experience
Proven track record delivering strong ROAS, cost per lead, and conversion outcomes
Strong copywriting and email marketing skills
Content creation skills (filming, editing, design)
Performance marketing mindset - you think in funnels and test religiously
Agency coordination experience
Analytical skills (GA4, Meta Ads Manager, spreadsheets)
Self-directed and autonomous

Highly Regarded:

Gym/fitness/wellness marketing experience
Email platforms (Klaviyo, Mailchimp, Clubfit)
Facebook Pixel setup and troubleshooting
Google Ads knowledge
CRO and landing page optimization experience
Portfolio of ad content you've created (video ads, static posts, UGC-style content)

Must-Have Traits:

Equally comfortable building Meta campaigns, filming gym content, and writing emails that convert
Know the difference between vanity metrics and revenue-driving metrics
Create "scroll-stopping authentic content" not "corporate polished content"
Take full ownership - if ROAS drops, you test solutions
Align with Training Day's values: care, optimism, resourcefulness, growth mindset, integrity, and effort

Why You'll Love It

Growth built in - start as Coordinator (30 hrs/week, $73-78k), clear path to career development and management (FTE, ~$100-107k)
Full autonomy - you'll independently run the marketing function with strategic support
Variety - your week includes Meta campaigns, content creation, copywriting, analytics, and strategy
Flexibility - 30 hours/week to start, perfect for work-life balance
Perks - free Training Day membership (all locations)

The Details

Start: July 2025
Hours: 30 hrs/week, with growth to full-time
Pay: $73-78k for 30 hrs/week (equivalent to $100-107k FTE)
Location: Hybrid across Clayton, Burwood, Scoresby gyms + remote
Requirements: Working with Children Check

How to Apply

Send CV and brief cover letter (max 1 page) to [email protected] with subject line: Digital Marketing Coordinator - [Your Name]

Address:

Your Meta ads experience and measurable results
Example of copy you've written that drove results

Highly regarded: Link to 2-3 pieces of ad content you've created

Pay: $73,000.00 – $78,000.00 per year

Benefits:

Employee discount
Gym membership
Work from home

Experience:

meta ads: 2 years (Preferred)

Work Location: In person

Quick Apply

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