The Creative Director will lead Fabulate’s creative and strategic output across all creator and influencer marketing initiatives, defining how the business responds to briefs, shapes campaign thinking, and positions itself in market.
This role is responsible for setting the standard of creative excellence at Fabulate. You will not only lead ideation, but define what great creator marketing looks like, ensuring all work is culturally relevant, strategically sound, and commercially impactful.
You will lead both day-to-day creative responses through a team and large-scale RFPs alongside Commercial Directors, transforming client challenges into compelling creative platforms that win business and deliver results.
Operating as Fabulate’s leading creative voice, you will bring a clear point of view on the creator economy, combining cultural insight, platform understanding, and original thinking. You will challenge briefs, uncover deeper strategic opportunities, and translate them into ideas that resonate with audiences and drive performance.
Sitting within the Product and Strategy team, this role operates at the intersection of creativity, commercial outcomes, and technology. You will work closely with product, sales, and marketing to ensure creative thinking is aligned with Fabulate’s platform capabilities and growth objectives.
This is both a leadership and visibility role. You will represent Fabulate externally through pitches, presentations, and thought leadership, becoming a recognised voice in the industry while elevating the standard of creative output internally.
Salary: $165,000 - $175,000 plus Superannuation
Key Responsibilities:
Creative & Strategic Leadership:
● Lead the development of all creative responses to client briefs, ensuring ideas are
distinctive, scalable, and grounded in platform behaviour
● Challenge and evolve client briefs to uncover stronger strategic territories and more
impactful creative opportunities
● Identify the core cultural or human tension behind each campaign and translate it into
compelling ideas
● Define and uphold Fabulate’s creative standard, acting as the final authority on what
work is presented externally
● Develop original campaign platforms that extend beyond individual creators or trends
RFPs & Pitch Leadership:
● Lead end-to-end creative development for major pitches and proposals
● Shape the narrative and positioning of responses in partnership with Commercial
Directors
● Craft presentations that build belief and conviction, selling ideas both emotionally and
strategically
● Present to senior stakeholders, positioning Fabulate as a strategic and creative partner
● Continuously refine pitch approach based on market feedback and performance
Team Leadership & Creative Culture:
● Lead and mentor the creative and strategy team responsible for responding to briefs
● Inspire a culture of high standards, original thinking, and creative ambition
● Lead creative reviews and set the benchmark for what “great” looks like at Fabulate
● Ensure consistent, high-quality output across multiple briefs and timelines
● Build processes that enable speed without compromising creative quality
Thought Leadership & Industry Presence:
● Lead the development of Fabulate’s thought leadership across marketing, sales, and
external channels
● Develop and articulate Fabulate’s point of view on the future of creator marketing
(alongside CPSO)
● Contribute to content including articles, reports, case studies, and speaking opportunities
● Act as a public-facing voice for Fabulate in pitches, panels, and industry events
● Position Fabulate as a leader in both thinking and execution within the creator economy
Creative Innovation & Cultural Insight:
● Interpret cultural shifts and platform behaviours, translating them into forward-thinking
campaign strategies
● Drive experimentation with new formats, platforms, and creative approaches
● Push the boundaries of how creator marketing is executed, ensuring Fabulate leads the
market
● Work closely with product teams to inform future platform capabilities based on creative
needs
Client Leadership & Influence:
● Build strong relationships with senior client stakeholders, becoming a trusted strategic
partner
● Act as the primary creative voice in key client engagements
● Influence how clients think about creator marketing, not just how they execute it
● Ensure Fabulate is seen as a leader in creative thinking, not just delivery
Cross-Functional Collaboration:
● Work closely with Product, Strategy, Talent, and Commercial teams to align creative
output with business priorities
● Ensure creative thinking is connected to platform capabilities and data insights
● Support sales teams with compelling, insight-led creative that drives conversion
● Act as a key link between internal teams and external market communication
What Success Looks Like:
● Consistently high-quality, distinctive creative output that sets Fabulate apart in market
● Increased pitch win rates driven by strong strategic thinking and compelling narratives
● Recognition of Fabulate as a leader in creator marketing thinking and execution
● Strong client trust and engagement at senior levels
● A high-performing creative team delivering ambitious work at pace
Skills & Qualifications:
● 6–10+ years experience in creative, strategy, or campaign roles within agencies, media,
or the creator economy
● Proven experience leading creative responses to briefs and large-scale pitches
● Strong understanding of social platforms, creator ecosystems, and content performance
● Demonstrated ability to develop original campaign platforms and strategic narratives
● Exceptional presentation and storytelling skills
● Experience leading teams and managing multiple projects simultaneously
Attributes For Success:
● Strong creative instinct combined with strategic thinking
● Opinionated and confident, with a clear perspective on what works in creator marketing
● High standards and strong sense of taste
● Comfortable challenging thinking and pushing for better outcomes
● Commercially aware, understanding how creative drives business results
● Able to inspire teams and influence stakeholders
● Passionate about creators, content, and the evolving media landscape
Future Growth Areas:
● Expansion into global creative leadership across key markets (SEA, US, UK)
● Greater influence on product development and platform innovation
● Increased visibility as an industry thought leader and spokesperson
● Leadership of a broader creative and strategy function as Fabulate scales
What a #DITL Looks Like
No two days are the same, but a typical day in this role balances creative thinking, team
leadership, and client influence.
You might start the morning reviewing active briefs with the team, challenging initial directions, sharpening the strategic angle, and pushing for stronger, more distinctive ideas. This is where you set the tone for the day, ensuring the work is not just good, but worth paying attention to.
Mid-morning could shift into a pitch workstream, shaping the narrative for a major RFP alongside Commercial Directors. You are refining the story, tightening the core idea, and ensuring the presentation builds belief, not just understanding.
By late morning, you may be presenting to a client, walking them through a campaign concept. This is not just about explaining the work, but influencing how they think about creator marketing and positioning Fabulate as a strategic partner.
Afternoons often move between creative reviews and collaboration. You might be workshopping ideas with the team, providing feedback that elevates the work, or partnering with product and strategy teams to align creative thinking with platform capabilities and data insights.
There will also be time spent developing Fabulate’s voice in market. This could involve contributing to a thought leadership piece, preparing for an industry panel, or refining how Fabulate presents its perspective on the future of creator marketing.
Throughout the day, you are balancing multiple priorities. Leading teams, shaping ideas, influencing clients, and ensuring everything that leaves the business meets a high creative standard.
The pace is fast, the expectations are high, and the work is varied. The role requires someone who thrives in that environment and enjoys turning complexity into clear, compelling creative direction.
Pay: $165,000.00 – $175,000.00 per year
Work Location: Hybrid remote in Sydney NSW 2000
