Company Description
At Bosch Rexroth, everything revolves around movement and the success of our customers. With our networked drive and control technologies as well as digital solutions, their machines and systems work efficiently, safely and powerfully. We offer components, system solutions and services for mobile and industrial hydraulic applications as well as for factory automation.
In all areas, we value the know-how and commitment of our employees and enable dynamic careers in an international environment.
Around 33,800 people in over 80 countries - and one corporate purpose: "We move industries to make our planet a better place."
Do you want to make a difference? Then we look forward to receiving your application to Bosch Rexroth.
Job Description
We are seeking a visionary and commercially-driven Marketing Manager to lead the marketing function for Bosch Rexroth Australia and pioneer a critical new business venture.
This is a high-impact leadership role where you will not only own the brand and marketing strategy but also build a new commercial value stream from the ground up. You will be tasked with developing, launching, and scaling a customer-facing training program, turning it into a profitable division of the business.
As this is initially a standalone position, it requires a unique leader who can blend high-level strategic planning with hands-on, 'roll-up-your-sleeves' operational execution to build the necessary foundations for future growth.
Your Responsibilities
Customer Training Value Stream
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Pioneer a New Business: Spearhead the creation and implementation of a new commercial training concept, establishing "Training as a Service" as a key value stream for Bosch Rexroth Australia.
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Strategic Alignment & Design: Gather global best practices and secure stakeholder alignment to design, develop, and structure a world-class, customer-centric training curriculum and program.
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End-to-End Ownership & Rollout: Lead the entire lifecycle from initial concept and business case development to the full market launch, including operational rollout, marketing, and sales integration.
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Ensure Profitable Growth: Develop the pricing strategy, manage the budget, and hold P&L responsibility for the training division to ensure its long-term commercial success and scalability.
Marketing Leadership
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Own the Strategic Plan: Develop and execute a comprehensive annual marketing strategy and budget that not only supports existing business objectives but also launches and grows the new training venture.
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Elevate the Brand: Act as the senior brand guardian, driving thought leadership by translating complex technical solutions and training offerings into compelling, customer-centric value propositions across all content (white papers, case studies, digital content).
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Command the Digital Ecosystem: Direct the entire digital marketing footprint (Website, SEO/SEM, LinkedIn, Marketing Automation) to build a powerful lead generation engine for all product lines, including the new training services.
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Lead High-Impact Events: Strategically direct Bosch Rexroth's presence at major national trade shows and customer events, ensuring a strong ROI and using these platforms to launch and promote the new training division.
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Manage Corporate Communications and PR: Cultivate relationships with industry media to secure high-level press coverage and amplify our position as an industry and training leader.
Commercial Strategy & Sales Acceleration
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Drive Commercial Insights: Conduct sophisticated market and customer analysis to identify untapped growth opportunities and inform both marketing strategy and overall business priorities.
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Oversee Pipeline Strategy: Partner with sales leadership to analyze and manage the sales pipeline, providing strategic insights to improve forecasting, conversion rates, and overall sales effectiveness.
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Shape Pricing & Positioning: Provide critical market intelligence to inform strategic pricing decisions, ensuring our solutions and training programs are positioned for maximum profitability and market penetration.
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Empower the Sales Force: Equip the sales team with the strategies, insights, and high-value collateral they need to effectively sell our entire portfolio, including the new training services.
Qualifications
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Education: Completed university degree in Marketing, Business Administration, Communication Sciences, or a comparable qualification.
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Experience and Expertise: Several years of B2B marketing experience (ideally 8+ years in a broad role), preferably within an industrial, engineering, or technology sector. In-depth experience with market, competitor, and customer data, especially the Potential Analysis used in sales. Familiarity with working in global or international teams. Experience and profound know-how in the analysis of marketing data and the derivation of optimization measures to enhance marketing performance. Proven track record of developing and executing integrated marketing strategies that deliver measurable results in brand awareness and lead generation.A Business Builder: You have demonstrated success in developing and launching new business initiatives, products, or service lines from concept to completion. Experience with training, education, or service-based products is highly advantageous.
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Personal Attributes and Working Style: An experienced senior marketing and/or business development professional with 8-10+ years of experience, ideally in an industrial, engineering, or technology sector. You possess exceptional business acumen with experience in P&L management, business case development, and connecting marketing strategy directly to financial outcomes. You are a leader who can craft the high-level plan and is not afraid to roll up your sleeves to write copy, manage a digital campaign, or organize an event. You thrive in an environment where you are responsible for both strategy and execution. You are highly skilled at leveraging data and analytics (e.g., CRM, Google Analytics, financial reports) to derive insights, measure performance, and drive strategic decision-making. You have a proven ability to build strong, influential relationships and secure buy-in from sales teams, technical experts, and executive leadership
Additional Information
To apply, please submit your cover letter and resume through the online application link.
