In-Demand Marketing strategy lead Jobs in Melbourne, Vic

Shopper Marketing Lead
Mars —Melbourne VIC
- Full-time
- Marketing
- Education
- Bachelor's degree
10h
Learning & Development Lead - Hybrid
Schnitz —South Yarra VIC
- Full-time
- Hybrid work
- Hospitality
- Human resources
- Leadership
13d
Marketing Operations & Campaign Lead
The Walk Agency —Fitzroy VIC
- Part-time
- CRM software
- Marketing
Marketing Manager
Fulfillio —Altona VIC
- $80,000 - $90,000 a year
- Full-time
- CRM software
- Management
- Marketing
Quick Apply
9d
Marketing Lead, Enterprise Growth
Latitude Financial Services —Melbourne VIC
- Full-time
- Hybrid work
- Marketing
- Bachelor's degree
- AI
- Work from home
10d
Marketing Strategy Associate
FeverUp —Melbourne VIC
- Full-time
- Hybrid work
- Bilingual
- Spanish
- Marketing
- Health insurance
- Gym membership
Quick Apply
Senior Corporate Communications Lead
Hume City Council —Broadmeadows VIC
- Full-time
- Hybrid work
- Management
- Communication skills
- Negotiation
Quick Apply
14d
Senior Associate - Strategy
ANZ Banking Group —Melbourne VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Excel
- Marketing
1d
Growth Marketing Lead
DoorDash ANZ —Melbourne VIC
- Microsoft Excel
- SQL
- Presentation skills
Quick Apply
14d
Strategic Marketing Manager
Justrite Safety Group —Thomastown VIC
- Hybrid work
- CRM software
- Sales
- Marketing
Quick Apply
Analyst - Strategy
ANZ Banking Group —Melbourne VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Excel
- Microsoft Office
10d
Marketing Manager, International Campaigns
OpenTable —Melbourne VIC
- Bilingual
- CRM software
- Spanish
- Annual leave
- Parental leave
Quick Apply
Content Creator (Marketing)
Finnia Asset Management Pty Ltd —Abbotsford VIC
- $75,000 - $85,000 a year
- Full-time
- Marketing
- Education
- Bachelor's degree
- Professional development assistance
Quick Apply
Marketing Manager
VicRoads —Melbourne VIC
- Full-time
- Remote
- CRM software
- Marketing
- Work from home
- Parental leave
6d
Strategy Lead
Omnicom Group —Melbourne VIC
- Full-time
2d
Group Head of Marketing
ABN Group —Melbourne VIC
- Full-time
- CRM software
- Marketing
Business Growth Manager - Multi-site Aesthetic Clinics
Luxe Lips Aesthetic Clinic —Moonee Ponds VIC
- $90,310.41 - $115,136.69 a year
- Full-time
- CRM software
- Management
- Clinic
- Parental leave
- Employee discount
Quick Apply
14d
Marketing Manager, Australia
Whatnot —Melbourne VIC
- $153,000 - $180,000 a year
- Full-time
- Hybrid work
- Marketing
- Health insurance
- Dental insurance
Sales Manager
VE Energy Co., Ltd. —World Trade Centre VIC
- $190,000 - $210,000 a year
- Full-time
- Sales
- Customer service
- Salesforce
- Travel reimbursement
- Work from home
Quick Apply
Marketing Communications Specialist
Binyan Studios —Prahran VIC
- $90,000 - $120,000 a year
- Full-time
- Hybrid work
- Management
- Marketing
- Writing skills
- Work from home
- Gym membership
Quick Apply

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Shopper Marketing Lead

Mars -
Melbourne VIC

Apply Now

Job Details

Full-time
10 hours ago

Qualifications

Marketing
E-commerce
Education
Bachelor's degree
Forecasting
Manufacturing
Business
Leadership
Marketing
Negotiation

Full Job Description

Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.

Segment: Mars Petcare
Location: Melbourne, Australia
Hours: Full-time, hybrid
Team Size: 4 Direct Reports (including 1 x Graduate)
Reporting to: Marketing Operations Transformation Director

At Mars Pet Nutrition, we are driven by a common purpose: A Better World for Pets. As a global, family-owned business, we believe that the pets we love make our world a better place, which is why we’re dedicated to building premium brands and experiences that support them at every stage of life.

We are looking for a visionary and technical Shopper Marketing Lead to join our Marketing Operations and Transformation team. In this critical leadership role, you will be the expert voice responsible for bringing our brand strategies to life across Australia and New Zealands most important physical and digital retail environments.

As a key strategic bridge between central Brand/Insights teams and our customer-facing Sales function, you will lead a dedicated team to transform shopper insights into brilliant execution. Your mission is to translate brand objectives into compelling experiences that build long-term brand equity, drive transaction conversion, and embed a data-driven,Triple Win mindset across our marketing efforts.

What will you do?

Drive ANZ Shopper Strategy: Formulate and execute a comprehensive shopper marketing strategy that enables the team to negotiate high-impact activation plans with priority retail partners.
Accelerate Growth Premiumization: Build strategic shopper plans for high-priority channels. Bridge portfolio profitability with point-of-sale execution to trade shoppers up and drive premiumization.
Lead the 2-Year Activation Calendar: Partner cross-functionally with Sales and Marketing to govern a rolling 2-year activation calendar aligned with corporate and brand strategy.
Optimize Retail Media: Collaborate with Media and Agency partners to design, optimize, and negotiate high-performing, insight-driven Retail Digital Media plans.
Execute the Perfect Digital Store (PDS): Leverage digital analytics and tools (e.g., SimilarWeb, Quantium) to optimize online customer journeys and drive higher conversion rates.
Target theStart of Pet Parenthood: Create dedicated, omni-channel campaigns (including puppy schools, adoption packs, and breeder alignments) to capture and retain new pet parents, maximizing lifetime customer value.
Coach and Develop Talent: Manage and mentor a high-performing team of two associates plus a Graduate, building functional capabilities around value proposition delivery and ROI evaluation.
Manage ACP Budget: Take full ownership of the Shopper Marketing ACP budget and optimize co-op investments to secure maximum return on investment.

What will you bring?
We are seeking a collaborative, commercially astute, and digitally minded leader who thrives at the intersection of brand strategy, customer partnerships, and retail execution. You should bring acan-do attitude, analytical rigor, and a passion for growing both brands and people.

FMCG or Retail Marketing Experience: Proven track record in Brand, Consumer, or Shopper Marketing within FMCG or a fast-paced retail environment.
Digital dCommerce Savvy: Strong understanding of eCommerce/dComm campaign execution and optimizing digital retail touchpoints.
Commercial Analytical Acumen: Highly analytical with practical experience in business forecasting, PL management, and leveraging data (e.g., SimilarWeb, Quantium) to drive actions.
Influence Relationship Building: Exceptional interpersonal and negotiation skills, with the ability to navigate crucial conversations and build influential partnerships with key customers, senior management, and agency partners.
People Leadership: A genuine passion for mentoring, coaching, and upskilling direct reports and graduates.
Education: Bachelor’s degree in Business, Marketing, Category Management, or a related field (or equivalent professional experience).

Why you’ll love working for Mars:

Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Development: Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.

Apply Now

Refine Your Search

marketing strategy lead jobs in melbourne, vic

Shopper Marketing Lead

Learning & Development Lead - Hybrid

Marketing Operations & Campaign Lead

Marketing Manager

Marketing Lead, Enterprise Growth

Marketing Strategy Associate

Senior Corporate Communications Lead

Senior Associate - Strategy

Growth Marketing Lead

Strategic Marketing Manager

Analyst - Strategy

Marketing Manager, International Campaigns

Content Creator (Marketing)

Marketing Manager

Strategy Lead

Group Head of Marketing

Business Growth Manager - Multi-site Aesthetic Clinics

Marketing Manager, Australia

Sales Manager

Marketing Communications Specialist

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