In-Demand Digital content coordinator Jobs in Melbourne, Vic

Digital Marketing & Lead Generation Coordinator
Start Solar —Burwood VIC
- From $75,000 a year
- Full-time
- Organisational skills
- In-person
- Marketing
- Employee discount
- Referral program
Quick Apply
2d
Marketing Assistant
The Extend Group —Docklands VIC
- $56,000 a year
- Full-time
- Google Suite
- Microsoft Excel
- Marketing
Quick Apply
4d
Marketing Coordinator - Rare Spares Campbellfield
Rare Spares —Campbellfield VIC
- Full-time
- Marketing
- Editing
- Time management
- Parental leave
- Employee assistance program
Quick Apply
Marketing Coordinator
The People Studio Group Pty Ltd —Oakleigh South VIC
- $85,000 - $90,000 a year
- Urgently hiring
- Hybrid work
- Marketing
- Bachelor's degree
- Organisational skills
Quick Apply
Digital Marketing Coordinator
Myer —Docklands VIC
- Full-time
- Hybrid work
- Microsoft Excel
- Employee assistance program
- Gym membership
10d
Marketing & Social Media Coordinator
Samsonite —Mulgrave VIC
- Full-time
- Marketing
- Communication skills
- Marketing
- Employee assistance program
Digital Marketing Coordinator
PPG —Clayton VIC
- Full-time
- Marketing
- Analysis skills
- No degree
Quick Apply
Omni Coordinator
Levi Strauss & Co. —South Melbourne VIC
- Full-time
- Microsoft Excel
- Analysis skills
- AI
Quick Apply
Marketing Coordinator
Hub Australia —Melbourne VIC
- Weekend availability
- Hybrid work
- Organisational skills
- Communication skills
- Marketing
Quick Apply
13d
eCommerce Operations Coordinator - Country Road Group (Fixed Term)
Country Road Group —Melbourne VIC
- Full-time
- Sales
- Merchandising
- Health insurance
- Parental leave
5d
eCommerce Trade Coordinator
Wesfarmers Health —Docklands VIC
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Employee assistance program
Junior Digital Project Manager
Ogilvy Australia —Melbourne VIC
- Organisational skills
- Communication skills
9d
Media Coordinator
Havas Group —Melbourne VIC
- Full-time
- Hybrid work
- Microsoft Powerpoint
- Microsoft Excel
- Organisational skills
Marketing Assistant
Extend After School Care —Docklands VIC
- $56,000 a year
- Full-time
- Google Suite
- Microsoft Excel
- Marketing
3d
Marketing Coordinator
Easygo —Melbourne VIC
- Full-time
- Microsoft Excel
- Management
- Analysis skills
- Parental leave
- Employee assistance program
Quick Apply
BIM Coordinator (HVAC Revit)
IPS-Integrated Project Services —Melbourne VIC
- Full-time
- AutoCAD
- Construction experience
Digital Account Executive
DataSauce —Prahran VIC
- Full-time
- Communication skills
Project Manager
NEP Australia —Southbank VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Employee assistance program
Quick Apply
Senior Activations Manager (Paid Search)
Havas Group —Melbourne VIC
- Full-time
- Hybrid work
- Management
- Data analysis skills
- Analysis skills
eCommerce Manager
Myer —Docklands VIC
- Hybrid work
- Management
- Analysis skills
- Analytics
- Employee assistance program
- Gym membership
10d

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Digital Marketing & Lead Generation Coordinator

Start Solar
Burwood VIC

Quick Apply

Job Details

Full-time
From $75,000 a year
2 days ago

Benefits

Employee discount
Referral program

Qualifications

WordPress
Lead generation
Graphic design
Canva
Content creation
Digital marketing
SEO
Content marketing
Organisational skills
Google Ads
Google Analytics
Marketing
Copywriting

Full Job Description

About Start Solar

Start Solar is a growing renewable energy and home energy solutions company based in Melbourne.

Our product portfolio has expanded beyond traditional solar and now includes:

-Solar Panels
-Home Batteries
-Reverse-Cycle Air Conditioners
-Heat Pumps
-Home Water Filtration

As we continue to grow, we are looking for a Digital Marketing & Lead Generation Coordinator who can help us build our online presence and, most importantly, generate quality leads that convert into sales.

This is a hands-on role. We are looking for someone who can plan, create, execute, analyse and improve marketing campaigns, rather than simply post content on social media.

THE ROLE

You will be responsible for managing Start Solar's day-to-day digital marketing activities across our different product categories.

Your primary objective will be:

Generate more qualified leads at an acceptable cost.

You will work closely with our sales team to understand which campaigns are generating genuine enquiries and which are converting into customers.

KEY RESPONSIBILITIES

1. Lead Generation

Develop and execute campaigns to generate leads for solar, batteries, heat pumps, air conditioning and water filtration.
Identify new opportunities for generating residential and commercial leads.
Create landing pages, enquiry forms and lead-generation campaigns.
Monitor lead volumes, lead quality and conversion rates.
Work with the sales team to understand lead quality and improve campaigns accordingly.
Test different offers, messages, audiences and channels.

2. Facebook & Instagram Marketing

Manage Start Solar's Facebook and Instagram presence.
Create and schedule regular posts, reels, stories and promotional content.
Develop Meta advertising campaigns.
Create different campaigns for different products and customer segments.
Monitor advertising performance and optimise campaigns.
Test different creatives, headlines, offers and audiences.
Retarget website visitors and previous customers where appropriate.

3. Google & Online Advertising

Manage Google Ads campaigns or coordinate with external Google Ads specialists where required.
Research keywords and identify new advertising opportunities.
Monitor cost per lead, conversion rates and campaign performance.
Identify opportunities to improve organic search visibility.
Assist with Google Business Profile and local SEO activities.

4. Website Management

Maintain and update Start Solar's website.
Add new products, promotions, offers and educational content.
Create landing pages for specific campaigns.
Identify opportunities to improve website conversion rates.
Ensure website content is accurate, current and engaging.
Monitor website traffic and customer behaviour.

5. Email & SMS Marketing

Develop regular email campaigns to our existing customer database.
Create campaigns for:
Solar upgrades
Batteries
Heat pumps
Air conditioners
Water filtration
Government rebates/incentives
Seasonal promotions
Develop customer segmentation strategies.
Create follow-up campaigns for leads that have not yet purchased.
Monitor open rates, click-through rates and conversions.

6. Content Creation

Create engaging content including:

Social media posts
Customer installation stories
Before & after content
Educational articles
Product explainers
Promotional campaigns
Emailers
Short-form videos/reels
Customer testimonials
Case studies

You should be comfortable using tools such as Canva, CapCut or similar platforms.

You do not necessarily need to be a professional graphic designer or videographer, but you should be able to create good-quality marketing content independently.

7. CUSTOMER DATABASE & CRM MARKETING

Start Solar has an existing customer database and CRM.

You will be expected to help turn our existing customers into additional opportunities.

For example:

Solar customer → Battery

Solar customer → Heat Pump

Solar customer → Air Conditioner

Solar customer → Water Filtration

Battery customer → EV / additional energy solutions

You will develop campaigns that allow us to sell additional products to our existing customer base, not just constantly look for new customers.

8. ANALYTICS & REPORTING

This is a particularly important part of the role.

You will be expected to track:

Number of leads generated
Cost per lead
Lead source
Qualified leads
Sales conversion rate
Cost per acquisition
Revenue generated
Campaign ROI
Website enquiries
Email performance
Social media performance

We don't measure marketing success by likes and followers.

We measure it by:

How many genuine customers did marketing help Start Solar acquire?

9. WORK WITH THE SALES TEAM

Work closely with sales consultants to:

Understand which leads are converting.
Identify poor-quality leads.
Improve lead qualification.
Develop campaigns around products that have strong demand.
Create marketing material that helps sales close deals.
Obtain customer testimonials and installation photos.
Identify common customer questions and turn them into marketing content.

SKILLS & EXPERIENCE

Essential

Previous experience in digital marketing, lead generation or marketing coordination.
Experience with Facebook/Instagram marketing.
Understanding of Meta Ads Manager.
Strong written English.
Good copywriting skills.
Ability to create engaging social media content.
Experience with email marketing platforms.
Basic understanding of Google Analytics / GA4.
Experience with Canva or similar design software.
Strong organisational skills.
Ability to analyse campaign results and make improvements.
Strong attention to detail.

Highly desirable

Experience in one or more of:

Solar
Renewable energy
HVAC
Home improvement
Construction
Plumbing
Electrical
Home services
Lead-generation businesses

Experience with Google Ads, SEO, WordPress, CRM systems and marketing automation will be highly regarded.

PERSONAL ATTRIBUTES

We are looking for someone who is:

Creative
Commercially minded
Proactive
Data-driven
Self-motivated
Organised
Curious
Comfortable working independently
Willing to test new ideas
Focused on results rather than simply completing tasks

You should be someone who sees a campaign that isn't working and thinks:

"How can I improve this?"

rather than:

"I've done what I was asked to do."

WHAT WE OFFER

Join a growing renewable energy and home solutions company.
Opportunity to take ownership of Start Solar's digital marketing.
Exposure to multiple rapidly growing product categories.
Supportive and collaborative working environment.
Opportunity to grow into a Digital Marketing Manager / Marketing Manager role.
Performance-based salary review and career progression.

Pay: From $75,000.00 per year

Benefits:

Employee discount
Referral program

Work Location: In person

Quick Apply

Refine Your Search

digital content coordinator jobs in melbourne, vic

Digital Marketing & Lead Generation Coordinator

Marketing Assistant

Marketing Coordinator - Rare Spares Campbellfield

Marketing Coordinator

Digital Marketing Coordinator

Marketing & Social Media Coordinator

Digital Marketing Coordinator

Omni Coordinator

Marketing Coordinator

eCommerce Operations Coordinator - Country Road Group (Fixed Term)

eCommerce Trade Coordinator

Junior Digital Project Manager

Media Coordinator

Marketing Assistant

Marketing Coordinator

BIM Coordinator (HVAC Revit)

Digital Account Executive

Project Manager

Senior Activations Manager (Paid Search)

eCommerce Manager

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