In-Demand Content marketing lead Jobs in Melbourne, Vic

Content Strategy & Design Lead
Department of Transport and Planning —Melbourne VIC
- $116,413 - $140,849 a year
- Full-time
- Research
- No degree
- Analytics
7d
Marketing Manager, Australia
Whatnot —Melbourne VIC
- $153,000 - $180,000 a year
- Full-time
- Hybrid work
- Marketing
- Health insurance
- Dental insurance
Digital Marketing Specialist
Junior Adventures Group —Camberwell VIC
- $80,000 - $100,000 a year
- Full-time
- Hybrid work
- Work from home
Quick Apply
Recruitment, Business Development & Marketing Coordinator
Home Crew —Melbourne VIC
- $30 - $40 an hour
- Part-time
- Microsoft Excel
- Management
- Sales
- Work from home
Quick Apply
12d
VP of Global Content
Xero —Hawthorn VIC
- $250,000 - $300,000 a year
- Full-time
- Hybrid work
- Sales
- Salesforce
- Writing skills
- Health insurance
- Dental insurance
Marketing Manager, Australia - Fashion
Whatnot —Melbourne VIC
- $153,000 - $180,000 a year
- Full-time
- Remote
- Marketing
- Health insurance
- Dental insurance
2d
General Manager Marketing (Australia)
Dabble —Richmond VIC
- $220,000 a year
- Hybrid work
- Budgeting
- Marketing
- Annual leave
- Work from home
Marketing Communications Specialist
Binyan Studios —Prahran VIC
- $90,000 - $120,000 a year
- Full-time
- Hybrid work
- Management
- Marketing
- Writing skills
- Work from home
- Gym membership
Quick Apply
9h
Digital & Brand Marketing Strategist – COREtec Floors
Shaw Industries Group, Inc. —Richmond VIC
- Full-time
- Marketing
- Education
- Bachelor's degree
2d
Strategic Marketing Advisor
AECOM —Docklands VIC
- Full-time
- Hybrid work
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
13d
Marketing Coordinator
TGI Fridays —Southbank VIC
- Weekend availability
- Hospitality
- Marketing
- POS
- Free food
Head of Marketing, Bell & Bone
Pony Express —Melbourne VIC
- $150,000 - $180,000 a year
- Full-time
- CRM software
- Management
- Marketing
Quick Apply
Content & Knowledge Lead
Heidi —Melbourne VIC
- Full-time
- Hybrid work
- AI
8d
Marketing Communication Specialist, FV APA
AGCO —Sunshine West VIC
- Hybrid work
- Marketing
- Analytics
Marketing & Fundraising Communications Coordinator
Asylum Seeker Resource Centre (ASRC) —Footscray VIC
- $15,900 a year
- Part-time
- Salesforce
- Communication skills
8d
Social Media Manager
Born Social —Port Melbourne VIC
- Full-time
- Marketing
- Presentation skills
- In-person
- Travel reimbursement
- Work from home
Quick Apply
3d
Digital and Social Content Lead
Reece Group —Cremorne VIC
- Full-time
- AI
- Analytics
Marketing Communications Manager
MedHealth —Melbourne VIC
- Full-time
- Hybrid work
- Management
- Marketing
- Customer service
- Health insurance
- Parental leave
Quick Apply
Influencer Coordinator
AllKinds —Melbourne VIC
- Full-time
- Writing skills
- In-person
- Communication skills
- Employee assistance program
- Referral program
Head of Social
Yo-Chi —Melbourne VIC
- Full-time
- Leadership
- Marketing
- Free food

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Content Strategy & Design Lead

Department of Transport and Planning -
Melbourne VIC

Apply Now

Job Details

Full-time
$116,413 - $140,849 a year
7 days ago

Qualifications

Web accessibility
Research
Content development
UX
Figma
Analytics

Full Job Description

Overview

Work Type: Ongoing - Full-time

Salary: $116,413 - $140,849

Grade: VPS 5

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: 11508

About Us

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

About the role

The Content Strategy and Design Lead sets the strategic direction for content across DTP’s digital channels, ensuring it aligns with the Digital Experience Strategy and delivers a consistent, user-centred customer experience. The role provides expert advice on content strategy, content design, governance and standards, helping shape how information is structured and communicated across web, social, video and other digital platforms.

Working closely with content and digital teams, the role develops governance frameworks, accessibility and quality standards, and supports cross-functional projects with communication planning and content design expertise. It uses research, analytics and customer insights to drive continuous improvement, ensuring content remains accessible, effective, consistent and aligned with business and customer needs.

What we’re looking for (Selection Criteria)

You’re someone who:

Uses digital technologies strategically, combining technical expertise and business understanding to design and improve digital services and customer experiences.
Puts customers at the centre of decision-making, tailoring solutions to meet their needs while managing risks and ensuring successful outcomes.
Applies data and systems thinking to analyse information, identify trends and impacts, and support informed decision-making across the organisation.
Drives innovation and continuous improvement, seeking opportunities to enhance processes, quality and efficiency while encouraging new ideas and learning.
Leads and evaluates digital communications and campaigns, using research, insights and brand expertise to maximise engagement and achieve business objectives.

Click here to access the Position Description.

Qualifications and experience

You’ll bring:

Tertiary qualifications in communications, digital media, content design, information management, UX writing, or a related field, or equivalent relevant experience, with demonstrated experience developing user experience design concepts using modern design tools such as Figma (mandatory).
Proven experience developing content governance frameworks, standards, style guides and content design systems to support consistent, user-centred digital experiences (mandatory).
Experience contributing to multidisciplinary digital projects, with knowledge of accessibility (WCAG 2.1), content usability, information architecture, CMS platforms, analytics tools and multi-channel content planning being highly regarded.

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will be required.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

How to apply

Click the ‘Apply’ button to be redirected to our recruitment platform, where you may need to create an account to submit your application.

Applications close at 11.59pm on Thursday, 30th July 2026.

Please include both your resume and a cover letter addressing how your experience addresses each of the key selection criteria for the role. All applications must be submitted via the online portal, we’re unable to accept email or manual submissions.

For further information about the role, please contact Tim Dawson, Director - Digital Channels and Content at [email protected].

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy.

Important Information

If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us. We're here to support you.

Applications close Thursday 30 July 2026 at 11.59pm

Posted

15 July 2026

Apply Now

Refine Your Search

content marketing lead jobs in melbourne, vic

Content Strategy & Design Lead

Marketing Manager, Australia

Digital Marketing Specialist

Recruitment, Business Development & Marketing Coordinator

VP of Global Content

Marketing Manager, Australia - Fashion

General Manager Marketing (Australia)

Marketing Communications Specialist

Digital & Brand Marketing Strategist – COREtec Floors

Strategic Marketing Advisor

Marketing Coordinator

Head of Marketing, Bell & Bone

Content & Knowledge Lead

Marketing Communication Specialist, FV APA

Marketing & Fundraising Communications Coordinator

Social Media Manager

Digital and Social Content Lead

Marketing Communications Manager

Influencer Coordinator

Head of Social

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