About Us
We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.
We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.
About the role
The Content Strategy and Design Lead sets the strategic direction for content across DTP’s digital channels, ensuring it aligns with the Digital Experience Strategy and delivers a consistent, user-centred customer experience. The role provides expert advice on content strategy, content design, governance and standards, helping shape how information is structured and communicated across web, social, video and other digital platforms.
Working closely with content and digital teams, the role develops governance frameworks, accessibility and quality standards, and supports cross-functional projects with communication planning and content design expertise. It uses research, analytics and customer insights to drive continuous improvement, ensuring content remains accessible, effective, consistent and aligned with business and customer needs.
What we’re looking for (Selection Criteria)
You’re someone who:
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Uses digital technologies strategically, combining technical expertise and business understanding to design and improve digital services and customer experiences.
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Puts customers at the centre of decision-making, tailoring solutions to meet their needs while managing risks and ensuring successful outcomes.
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Applies data and systems thinking to analyse information, identify trends and impacts, and support informed decision-making across the organisation.
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Drives innovation and continuous improvement, seeking opportunities to enhance processes, quality and efficiency while encouraging new ideas and learning.
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Leads and evaluates digital communications and campaigns, using research, insights and brand expertise to maximise engagement and achieve business objectives.
Click here to access the Position Description.
Qualifications and experience
You’ll bring:
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Tertiary qualifications in communications, digital media, content design, information management, UX writing, or a related field, or equivalent relevant experience, with demonstrated experience developing user experience design concepts using modern design tools such as Figma (mandatory).
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Proven experience developing content governance frameworks, standards, style guides and content design systems to support consistent, user-centred digital experiences (mandatory).
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Experience contributing to multidisciplinary digital projects, with knowledge of accessibility (WCAG 2.1), content usability, information architecture, CMS platforms, analytics tools and multi-channel content planning being highly regarded.
Pre-employment checks and employment conditions
Relevant pre-employment screening and reference checks will be required.
Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.
Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.
How to apply
Click the ‘Apply’ button to be redirected to our recruitment platform, where you may need to create an account to submit your application.
Applications close at 11.59pm on Thursday, 30th July 2026.
Please include both your resume and a cover letter addressing how your experience addresses each of the key selection criteria for the role. All applications must be submitted via the online portal, we’re unable to accept email or manual submissions.
For further information about the role, please contact
Tim Dawson, Director - Digital Channels and Content at [email protected].
Redeployees
If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy.
Important Information
If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us. We're here to support you.
