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Media & Social Specialist
icare —Sydney NSW
- From $133,348 a year
- Full-time
- Marketing
- Communication skills
- Employee assistance program
- Gym membership
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Media & Social Specialist

icare -
Sydney NSW

Apply Now

Job Details

Full-time
From $133,348 a year
4 days ago

Benefits

Employee assistance program
Gym membership

Qualifications

Marketing
Communications
Communication skills

Full Job Description

icare

Reference number

498807

Occupation

Human Resources and Recruitment

Work type

Full-Time

Location

Sydney City

Salary Information

Closing date

22 July 2026 at 11:55pm

Sydney

Ensure that icare’s reputation is preserved and enhanced through effective media management

Support the delivery of icare’s social media plan
Permanent full-time position, Sydney CBD location
Salary from $133,348 + super

About the Role

As Media and Social Specialist, you will ensure that icare’s reputation is preserved and enhanced through effective media management. You will plan, coordinate and execute proactive and reactive traditional media activities and initiatives within icare including emerging issues with a continuous improvement mindset. This role is also responsible for delivery of icare’s social media plan, creating relevant and managing a robust content calendar across narrative pillars; providing regular reports and data led insights across traditional and social media to inform future strategy; responding in a timely fashion and triaging online feedback and inquiries; and building engaging campaigns in collaboration with the team.

Benefits

A corporate wellbeing program with subsidised gym membership, free flu vaccinations and health check programs
17.5% annual leave loading
icare day – access to an extra day’s leave
Comprehensive learning and development support aligned to icare’s Core Capabilities.
Our People Awards - On-the-spot Recognition, Quarterly Values Awards & Our People Annual Awards
Access to our Employee Assistance Program

Duties

It’s an exciting time at icare where no two days are the same; as a Media & Social Specialist you will:

Support with media and reputation management for icare including development of media strategies and issues management.
Maintain positive relationships with stakeholders including other government departments and the Minister’s Office.
Co-ordinate engagement with media, managing sensitive topics and providing timely turnaround on media enquiries.
Tracking and monitoring activity, including production of the daily news monitoring email and regular media analytics and reporting
Develop and execute social media strategies to engage and inform stakeholders.
Continuously improve media and social media monitoring and analytics to provide insights that enhance icare’s stakeholder relations approaches and show shifts in sentiment and trust.
Produce social media content that resonates with the people of NSW, for use across for various icare digital platforms, to deliver impactful storytelling across channels and narrative pillars

Skills & Experience

Superior written and verbal communication skills
At least 5 years’ experience in a media relations, public relations and/or social media management
Proven experience in reactive and proactive media/public relations, ability to craft creative and purpose-driven stories
Understanding of social media platforms
Ability to work effectively both independently and as part of a team
Tertiary level qualifications (at degree level) in marketing, communications or a related discipline, or equivalent knowledge and skills acquired through practical experience gained in similar roles

Culture

We know our strength comes from the diversity of our people and would encourage people with different experiences and backgrounds to apply. We are committed to our people’s development so the people of NSW can thrive.

About the Company

We care for the people of NSW, building confidence and trust so our communities can thrive. We make the complex simple, so our schemes deliver better outcomes for people and communities. Whether a person is severely injured in the workplace or on our roads, icare supports their long-term care needs to improve quality of life, including helping people return to work.

For more information about icare visit our website
icare operates a direct sourcing model so no agency introductions will be accepted
We are a Circle Back Initiative Employer – we commit to respond to every applicant
A talent pool may be created through this recruitment process.

Please note that you must be an Australian citizen, permanent resident of Australia, New Zealand citizen with a current New Zealand passport or have unrestricted working rights to apply for this role.

Apply Now

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