Sydney
Ensure that icare’s reputation is preserved and enhanced through effective media management
- Support the delivery of icare’s social media plan
- Permanent full-time position, Sydney CBD location
- Salary from $133,348 + super
About the Role
As Media and Social Specialist, you will ensure that icare’s reputation is preserved and enhanced through effective media management. You will plan, coordinate and execute proactive and reactive traditional media activities and initiatives within icare including emerging issues with a continuous improvement mindset. This role is also responsible for delivery of icare’s social media plan, creating relevant and managing a robust content calendar across narrative pillars; providing regular reports and data led insights across traditional and social media to inform future strategy; responding in a timely fashion and triaging online feedback and inquiries; and building engaging campaigns in collaboration with the team.
Benefits
- A corporate wellbeing program with subsidised gym membership, free flu vaccinations and health check programs
- 17.5% annual leave loading
- icare day – access to an extra day’s leave
- Comprehensive learning and development support aligned to icare’s Core Capabilities.
- Our People Awards - On-the-spot Recognition, Quarterly Values Awards & Our People Annual Awards
- Access to our Employee Assistance Program
Duties
It’s an exciting time at icare where no two days are the same; as a Media & Social Specialist you will:
- Support with media and reputation management for icare including development of media strategies and issues management.
- Maintain positive relationships with stakeholders including other government departments and the Minister’s Office.
- Co-ordinate engagement with media, managing sensitive topics and providing timely turnaround on media enquiries.
- Tracking and monitoring activity, including production of the daily news monitoring email and regular media analytics and reporting
- Develop and execute social media strategies to engage and inform stakeholders.
- Continuously improve media and social media monitoring and analytics to provide insights that enhance icare’s stakeholder relations approaches and show shifts in sentiment and trust.
- Produce social media content that resonates with the people of NSW, for use across for various icare digital platforms, to deliver impactful storytelling across channels and narrative pillars
Skills & Experience
- Superior written and verbal communication skills
- At least 5 years’ experience in a media relations, public relations and/or social media management
- Proven experience in reactive and proactive media/public relations, ability to craft creative and purpose-driven stories
- Understanding of social media platforms
- Ability to work effectively both independently and as part of a team
- Tertiary level qualifications (at degree level) in marketing, communications or a related discipline, or equivalent knowledge and skills acquired through practical experience gained in similar roles
Culture
We know our strength comes from the diversity of our people and would encourage people with different experiences and backgrounds to apply. We are committed to our people’s development so the people of NSW can thrive.
About the Company
We care for the people of NSW, building confidence and trust so our communities can thrive. We make the complex simple, so our schemes deliver better outcomes for people and communities. Whether a person is severely injured in the workplace or on our roads, icare supports their long-term care needs to improve quality of life, including helping people return to work.
- For more information about icare visit our website
- icare operates a direct sourcing model so no agency introductions will be accepted
- We are a Circle Back Initiative Employer – we commit to respond to every applicant
- A talent pool may be created through this recruitment process.
Please note that you must be an Australian citizen, permanent resident of Australia, New Zealand citizen with a current New Zealand passport or have unrestricted working rights to apply for this role.
