In-Demand Senior account based marketing manager Jobs in Melbourne, Vic

Senior DTC Performance Marketing Manager - Meta, Creative & AI
Lifely —Melbourne VIC
- $130,000 - $160,000 a year
- Full-time
- Remote
- Bachelor's degree
- AI
- Communication skills
Quick Apply
Account Manager, Digital
Havas Group —Melbourne VIC
- Full-time
- Hybrid work
- Analysis skills
- Presentation skills
- Leadership
14d
Senior Account-Based Marketing Manager
ServiceNow —Melbourne VIC
- Full-time
- Hybrid work
- CRM software
- Sales
- Salesforce
Quick Apply
Key Account Manager
CSR —Scoresby VIC
- Full-time
- Communication skills
- Parental leave
- Employee assistance program
Quick Apply
Senior Specialist - B2B Marketing, Oceania
On AG —Melbourne VIC
- Sales
- Marketing
Senior Talent Acquisition Partner
Talent —Melbourne VIC
- Contract
- CRM software
- Customer service
- Education
Account Manager - Wholesale & Marketplace
The Body Shop Australia Pty Ltd —Chadstone VIC
- Full-time
- Hybrid work
- Microsoft Excel
- Management
- Merchandising
- Work from home
- Employee discount
Quick Apply
12d
Key Account Manager
CreditorWatch —Melbourne VIC
- Full-time
- Hybrid work
- Organisational skills
- Communication skills
- Negotiation
- Gym membership
Quick Apply
Customer Success Account Manager
Zensai —Melbourne VIC
- Full-time
- Remote
- Bachelor's degree
- SharePoint
- AI
- Annual leave
- Parental leave
Quick Apply
2d
Strategic Account Manager, Mid Market
Block, Inc. —Melbourne VIC
- Remote
- Hospitality
- Sales
- Business development
- Health insurance
Media Implementation Account Manager
Omnicom Group —Melbourne VIC
- Full-time
- Communication skills
14d
Account Manager, Victoria
Moët Hennessy —Melbourne VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
Senior Product Manager - Racing
Pointsbet Australia Pty Limited —Melbourne VIC
- Full-time
- Hybrid work
- CRM software
- Product management
- Work from home
- Parental leave
Quick Apply
7d
Area Sales Manager - Sports Style
Amer Sports —Moorabbin Airport VIC
- Full-time
- Hybrid work
- Microsoft Powerpoint
- Microsoft Excel
- Management
- Parental leave
- Employee assistance program
Quick Apply
7d
Media Implementation Group Director
Omnicom Group —Melbourne VIC
- Full-time
- Management
- Doctoral degree
- Leadership
- Employee assistance program
Account Manager, Enterprise
Braze —Melbourne VIC
- Remote
- Sales
- AI
- Negotiation
- Dental insurance
- Annual leave
Quick Apply
8d
Solutions Consultant
Equifax —Melbourne VIC
- Full-time
- Hybrid work
- Sales
- Analysis skills
- APIs
- Employee assistance program
National Key Account Manager
Fisher & Paykel Appliances —Melbourne VIC
- Full-time
- Negotiation
Customer Success & Service Manager
Tes Global —Melbourne VIC
- Full-time
- Hybrid work
- CRM software
- Analysis skills
- Leadership
Quick Apply
Business Generation Manager
Turner & Townsend —Melbourne VIC
- Contract
- Hybrid work
- Management
- Sales
- Writing skills
Quick Apply
11d

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Senior DTC Performance Marketing Manager - Meta, Creative & AI

Lifely
Melbourne VIC

Quick Apply

Job Details

Full-time
$130,000 - $160,000 a year

Qualifications

Shopify
Lead generation
E-commerce
Bachelor's degree
B2B
Google Ads
SaaS
AI
Communication skills

Full Job Description

The Mission

Lifely is looking for a Senior DTC Performance Marketing Manager to profitably scale paid acquisition across a global portfolio of physical-product ecommerce brands.

This is a senior, hands-on role. Meta will be your primary channel, and you will personally operate within a paid-media portfolio currently investing approximately AUD 600,000 per month. We are looking for someone who has already managed meaningful DTC spend—not someone whose experience is limited to small accounts, B2B lead generation, or broad digital marketing.

You will connect media buying with creative performance, contribution economics, stock, offers, landing pages, customer behaviour, and local market context. You will also build practical AI-assisted workflows that make analysis, reporting, research, and creative iteration faster and better.

About Lifely

Lifely is an Australian-founded ecommerce group building and scaling a portfolio of physical-product brands for customers in multiple international markets.

We move quickly, test often, and operate across different brands, products, customer segments, and market stages. Paid-media performance here is connected to real commercial constraints: margin, freight, stock, pricing, offers, product positioning, conversion, customer experience, and local market behaviour.

Requirements

What You Will Own

Own paid-growth strategy and hands-on Meta execution across multiple DTC brands and countries.
Allocate and scale budget based on contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk.
Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential.
Build disciplined testing systems across campaigns, audiences, creative, offers, landing pages, and funnel stages.
Turn creative-performance data into stronger hooks, angles, personas, formats, offers, and briefs.
Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints before recommending action.
Adapt budgets, channel mix, offers, and creative strategy to each market rather than applying one global template.
Build AI-assisted workflows for analysis, reporting, research, creative classification, briefing, and repeatable decision-making.
Create concise daily and weekly reporting that ends with decisions: Scale, Fix, Hold, or Cut.
Work closely with creative, ecommerce, product, finance, and operations so growth decisions reflect the whole business.
Use Google, TikTok, YouTube, and Pinterest where they can create profitable growth or useful market insight.

What Success Looks Like

Budget moves toward profitable opportunities with clear protection against margin, stock, and creative risk.
Meta performance is managed through a reliable operating cadence rather than reactive account changes.
Creative testing becomes faster, and performance evidence consistently shapes the next briefs and iterations.
Leadership receives clear recommendations, accountable next actions, and honest visibility into uncertainty.
AI reduces repetitive work while improving analysis and decision quality.
Lifely develops a repeatable portfolio growth system that scales across brands and markets without flattening important local differences.

Good fit

You have personally managed at least AUD 50,000–100,000 in average monthly paid-media spend, or the equivalent in another currency, for DTC physical-product brands.
You are both strategic and hands-on in Meta Ads Manager.
You can explain exactly what you operated yourself versus what an agency or wider team handled.
You understand that strong media buying depends on creative, offer, landing-page, stock, and contribution-margin quality.
You enjoy moving between brands and markets while keeping priorities and commercial context clear.
You use AI as an operating advantage, not merely as a writing assistant.

Not a fit

Your background is mainly B2B, SaaS, lead generation, SEO, CRM, or paid search without direct DTC physical-product and hands-on Meta ownership.
Your experience is limited to small paid-media accounts materially below the role's minimum scale.
The large budget figures on your CV describe a company, agency, or team portfolio that you did not personally operate or directly own.
You judge success mainly through platform ROAS without understanding contribution margin and cash economics.
You prefer reporting performance to making a clear recommendation and owning the next action.

Qualifications

Must-Haves

Direct hands-on experience owning and scaling Meta Ads for DTC physical-product ecommerce brands.
Personal ownership of at least AUD 50,000–100,000 in average monthly paid-media spend, or equivalent.
Evidence of DTC purchase-conversion outcomes and budget decisions under real commercial constraints.
Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability.
Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration.
Ability to turn campaign and business data into clear priorities and actions.
Practical experience using AI for analysis, automation, reporting, research, or workflow improvement.
Ability to manage multiple brands and markets concurrently without losing commercial or customer context.
Strong reporting and stakeholder communication.
Meaningful availability during Australian working hours.

Strong Pluses

Direct experience operating close to a six-figure monthly paid-media portfolio, especially near AUD 600,000 per month.
Shopify and ecommerce analytics experience.
Hands-on Google Ads, Shopping, or Performance Max experience.
TikTok Ads, YouTube Ads, or Pinterest Ads experience.
Multi-market performance experience across Australia, the United States, Canada, or other international consumer markets.
Experience building dashboards, SOPs, automated workflows, or AI-assisted operating systems.
Working knowledge of landing-page conversion, CRO, attribution, and tracking.
Experience with home, furniture, family, lifestyle, sleep, kids, or other consumer-product categories.

Quick Apply

Refine Your Search

senior account based marketing manager jobs in melbourne, vic

Senior DTC Performance Marketing Manager - Meta, Creative & AI

Account Manager, Digital

Senior Account-Based Marketing Manager

Key Account Manager

Senior Specialist - B2B Marketing, Oceania

Senior Talent Acquisition Partner

Account Manager - Wholesale & Marketplace

Key Account Manager

Customer Success Account Manager

Strategic Account Manager, Mid Market

Media Implementation Account Manager

Account Manager, Victoria

Senior Product Manager - Racing

Area Sales Manager - Sports Style

Media Implementation Group Director

Account Manager, Enterprise

Solutions Consultant

National Key Account Manager

Customer Success & Service Manager

Business Generation Manager

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