ABOUT THE ROLE
As the Media Implementation Account Manager, you are responsible for the day to day execution,
management and optimization of campaigns. Specifically, this will include fully understanding briefs,
building responses and channel strategies that are rational and relevant with the support of the Media
Implementation Group Director and Account Director
You will be overseeing the setup of campaigns and trading in all platforms, facilitate data and trend
analysis to improve overall performance to ensure the delivery against campaign strategy and account
KPIs.
You will do this to ensure your clients always receive a high-quality product experience, efficient delivery,
and look to improve automation of processes.
Managing a team of Executives and Assistants, you will refine your skills in both nurturing and challenging
a high performing team.
KEY RESPONSIBILITIES
1. Lead the Team
Develop the skills and manage the on-the-job training of Senior Investment Execs and Assistants in
your team. Provide regular 360 feedback and address performance shortfalls in a timely &
constructive manner. Attend all Exec and Assistant Growth Plan check ins and provide guidance
and support to achieve their career goals
2. Client Relationships
Demonstrate acute understanding of client business objectives and become a trusted advisor
capable of independent communication. Maintain regular dialogue on buying performance &
market opportunities with client. With support from Account/Group Director, present relevant
documentation to client where required, with full evaluation of results/conditions and inclusive of
insights/POV
3. Strategic Thinking
Build value adding relationships with media partners, internal stakeholders, auditors, and relevant
clients. Proactively seek out strategic Investment opportunities that align with your client's
strategic direction. Ensure context and insights are added into client delivery reports. Build/use
expert media knowledge and partner relationships to uncover innovative insights & provide points
of view/updates to the wider team. Effectively deliver campaign performance, process, and
operational delivery of your client Investment team. Work closely with Account Director and Group
Director to ensure all team processes and supporting documentation deliver Media
Implementation best practice, and evolve where necessary.
4. Workflow Management
A skilled time and resource Manager, you will lead by example in prioritising what's most important
and coaching junior team members to ensure the delivery of high quality work across your portfolio
of clients. Identify and improve Quality Assurance in both building and monitoring campaign pacing
and performance.
5. Communication
Maintain open and effective communication with all stakeholders. Including but not limited to
Managers, Directors, Heads of Department & client leads. Effectively deliver campaign
performance, process, and operational delivery of your client Implementation team. Demonstrate
acute understanding of client business objectives and become a trusted advisor capable of
independent communication Maintain regular dialogue on buying performance & market
opportunities with client. With support from ID/GID, present relevant documentation to client where
required, with full evaluation of results/conditions and inclusive of insights/POV
RESPONSIBILITES IN DETAIL
Strategic and Technical Expertise
- ; Deep understanding of competitive advantage of media owners and technology vendors alike.
- ; Able to lead briefing and booking to drive value and efficient media buying
- ; Managing campaign set ups and optimisations across platforms
- ; Providing in-depth insights, commentary and recommendations on campaign health and strategy
*; Monitors competitor landscape and its effect on Brand performance *; Attending internal meetings
with various stakeholders, being across all day - to - day campaign elements and
implementations
- ; Attending and actively participating on Innovation Sessions and Knowledge Share sessions
- ; Proactively focusing on solutions across all clients and tasks
- ; Optimizing campaign performance based on objectives agreed during planning stages
- ; Bid management and budget management across all channels, to ensure we are driving cost
efficiencies and ROI for all clients.
- ; Test & Learn new opportunities and betas across clients while recommending meaningful insights
at the back of the learning.
- ; Help coordinate delivery of assets between inter agency departments
Daily, weekly, monthly, quarterly reporting with in-depth commentary, recommendations and
insights. Creating an optimization action plan at the back of the insights
- ; Help Train Junior members/new starters/interns
- ; Continue to develop technical platform knowledge, by self-learning and attending relevant training
sessions
- ; Billing (enter loadings into SMD + reconciling and approve Proformas)
Stakeholder Management
- ; Working with line manager and client teams within the agency
- ; Clearly communicating campaign set up progress & status and performance progress with
relevant stakeholders. *;
*; Assisting with direct client coms when needed *;
- ; Escalate work-flow and task to assistant and where relevant
Product and Quality Assurance
- ; Developing and implementing processes for your team
- ; Checking work and set ups
*; Assisting in creating campaign bookings *;
*; Providing feedback and updates on campaigns to internal stakeholders and client teams *;
- ; Media Buying approvals/IO creations and management for all campaigns across all channels (offline
and Online
Finance
- ; Billing management across the patch and group
- ; General Ad hoc tasks
- ; Campaign QA execution
- ; Finance Troubleshooting
- ; Campaign and Creative troubleshooting with the account manager
Self-Learning & personal growth
- ; Motivated to increase your SEM, Social and programmatic knowledge
- ; Working to achieve accreditation across disciplines and platforms
- ; Developing sound communication and business skills
- ; Taking advantage of internal and external training sessions
Responsibilities in more detail
- ; Adhere to the unified product approach, methodology, marketing collateral and training.
- ; Shadow senior team members in agency/ client meetings to learn/ practice account management
- ; Contribute to knowledge share sessions, assist with data collection / administrative work required
for pitches, proposals, and case studies
- ; Develop your technical knowledge through self-learning, on-the-job shadowing, & making the most
of company training opportunities
- ; Get up to speed on industry research, competitive landscape information, and trade intelligence
- ; Build strong relationships with your immediate team, internal stakeholders and the wider Group,
including OMG media agencies
- ; All outputs are of the highest quality.
- ; Deliverables are completed in a timely manner and deadlines kept
- ; Excellent communication skills - being able to both interpret and convey information in a clear,
concise way. All stakeholders are provided with the information they need to move forward in a
timely manner. Communication is equally effective over all platforms and situations e.g. location,
culture, written, and verbal
- ; You are aware of your own strengths & developmental areas; learning to manage weakness and
utilise strengths. You understand how your own behaviors, attitudes, beliefs and actions impact
others.
