In-Demand Head of lifestyle Jobs in Melbourne, Vic

Head of Retail - Oceania
PUMA —Cremorne VIC
- Sales
- Merchandising
- AI
Head of Delivery Enablement
Kmart —Chadstone VIC
- Agile
- AI
- Leadership
- Employee stock purchase plan
Head of Customer Platform (Salesforce)
Bunnings —Hawthorn East VIC
- Full-time
- CRM software
- Salesforce
- Leadership
- Parental leave
13d
Head of Store Experience Strategy & Innovation
Kmart —Chadstone VIC
- Agile
- AI
- Leadership
- Parental leave
2d
Head of Retail - Southern, Cotton On Australia
Cotton On —Melbourne City Centre VIC
- Full-time
- Leadership
Quick Apply
Community Engagement Manager
AVEO —Melbourne VIC
- Full-time
- CRM software
- Microsoft Office
- Business development
- Health insurance
- Annual leave
Quick Apply
Head of AI and Machine Learning Platforms
Kmart —Chadstone VIC
- Budgeting
- AI
- Employee stock purchase plan
14d
Operations Coordinator, Australia
APAC - Australia —South Melbourne VIC
- Full-time
- CPR Certification
- Microsoft Office
- First Aid Certification
- Parental leave
- Employee assistance program
Quick Apply
2d
KMD Brands Distribution Centre: Team Leader
KMD Brands, Rip Curl, Ozmosis, Kathmandu, Oboz —Truganina VIC
- Full-time
- Leadership
- Communication skills
Lifestyle Assistant
Mercy Health Australia —Parkville VIC
- Part-time
- Communication skills
- Time management
Casual Sales Associate - Southland
R.M. Williams —Melbourne VIC
- Sales
- Communication skills
- Parental leave
- Employee discount
Senior Brand Specialist - Retail
Target Corporation —Chadstone VIC
- Full-time
- Sales
- Communication skills
- Marketing
- Employee stock purchase plan
- Parental leave
14d
Head Theatre Technician
Ramsay Health Care —Windsor VIC
- Full-time
- Supervising experience
- No degree
- Leadership
- Referral program
3d
Medical Workforce Coordinator
The Royal Women's Hospital —Parkville VIC
- $83,600 - $92,400 a year
- Full-time
- Management
- Customer service
- Microsoft Office
- Annual leave
9d
Casual Sales Associate - Chadstone
R.M. Williams —Chadstone VIC
- Hospitality
- Communication skills
- Parental leave
- Employee discount
Case Manager
Blue Star Homecare —Melbourne VIC
- Full-time
- Remote
- Microsoft Office
- Case management
- Budgeting
Customer Support Officer
TheirCare —Glen Iris VIC
- Monday to Friday
- Customer service
- Free parking
Application Support Engineer - Employment Information Kit
ConnectEast —Ringwood VIC
- Part-time
- Oracle
- Management
- Computer Science
- Employee assistance program
Rip Curl Casual Sales Assistant: South Wharf
KMD Brands, Rip Curl, Ozmosis, Kathmandu, Oboz —South Wharf VIC
- Sales
- Employee discount
Brand Communications Manager - Arc'teryx
Amer Sports —Moorabbin Airport VIC
- Full-time
- Marketing
- Budgeting
- Leadership
- Employee assistance program
Quick Apply

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Head of Retail - Oceania

PUMA -
Cremorne VIC

Apply Now

Job Details

Qualifications

Sales
Merchandising
AI
Marketing

Full Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Make your mark on the future of retail

At PUMA, we’re driven by speed, innovation, and a relentless focus on the consumer. As we continue to accelerate our growth across Oceania, we’re seeking a commercially astute and forward-thinking Head of Retail to lead and evolve our store network.

This is a rare opportunity to take ownership of a high-profile retail portfolio and shape the next chapter of PUMA’s Direct-to-Consumer strategy - balancing performance, brand experience, and long-term expansion across Australia and New Zealand.

The Opportunity

This is more than a leadership role - it’s a chance to define how a global brand connects with consumers at scale.

As Head of Retail, you will lead PUMA’s Oceania retail business end-to-end, owning the commercial outcomes, elevating store experience, and building a high-performing, future-ready retail organisation. You’ll operate at the intersection of operations, merchandising, marketing, and property - bringing together multiple functions to deliver a seamless, premium in-store journey.

What you will own

Retail Operations Excellence

You will set the standard for what great looks like in-store- driving consistency, operational discipline, and a best-in-class consumer experience across every touchpoint.

Define and execute the retail operating strategy across all stores
Elevate service, visual merchandising, and brand execution standards
Ensure best-practice compliance, loss prevention, and operational efficiency
Partner with key external providers (logistics, payments, service partners)

People Leadership & Capability Building

You will build and inspire a high-performing retail team, creating a culture where talent thrives and performance follows.

Lead, coach, and develop a diverse retail leadership team
Drive succession planning, capability uplift, and talent retention
Foster a culture of accountability, collaboration, and continuous improvement

Commercial Planning & Merchandising

You will shape the product and trading strategy to maximise performance across varying store formats and consumer segments.

Partner with merchandising on range planning and OTB strategy
Optimise product assortment based on store profiles and market dynamics
Balance risk and opportunity to drive sales and margin outcomes

Brand Experience & Retail Marketing

You will ensure every store reflects the energy and identity of PUMA bringing campaigns and storytelling to life.

Align seasonal retail marketing plans with broader brand strategy
Execute global visual merchandising standards with local relevance
Deliver a consistent and impactful in-store brand experience

Store Expansion & Portfolio Strategy

You will play a critical role in shaping PUMA’s physical footprint across Oceania.

Lead retail expansion, refurbishments, and store pipeline strategy
Negotiate leases and manage landlord relationships
Oversee store design, build, and delivery to global standards

Strategy, Financial Performance & Growth

You will own the numbers - and the strategy behind them - driving sustainable, profitable growth.

Deliver sales, margin, and EBIT targets
Lead budgeting, forecasting, and performance optimisation
Define the long-term retail roadmap, balancing full-price and outlet channels
Collaborate across wholesale and ecommerce to deliver a cohesive market strategy

What success looks like

This role is measured by both commercial and operational impact, including:

Sales growth, gross margin, and profitability
Store productivity and conversion metrics
Customer experience and brand consistency
Strength and capability of your leadership team

Your talent

Who You Are

You are a seasoned retail leader with a track record of delivering results in fast-paced, brand-led environments. You thrive on building teams, optimising performance, and scaling retail operations with precision.

10+ years’ experience in retail, including senior leadership roles
Background in sports, fashion, or lifestyle retail environments
Deep expertise in retail operations, P&L ownership, and store network management
Strong commercial acumen across merchandising, planning, and inventory
Experience leading both company-owned and/or franchise retail models
Proven ability to influence cross-functional stakeholders in a matrix organisation

Why PUMA

We’re one of the fastest-growing sports brands globally - and Oceania is a key market in our next phase of growth. At PUMA, you’ll find a culture that values speed, creativity, and ownership.

Lead a brand with global momentum and local ambition
Shape the future of retail across Oceania
Work with passionate, high-performing teams
Be empowered to move fast, think big, and deliver impact

Ready to lead what’s next?

If you’re currently leading retail in a high-performance, brand-led environment and you’re ready to step into a role with genuine scale and influence - this is your opportunity to make your mark.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Apply Now

Refine Your Search

head of lifestyle jobs in melbourne, vic

Head of Retail - Oceania

Head of Delivery Enablement

Head of Customer Platform (Salesforce)

Head of Store Experience Strategy & Innovation

Head of Retail - Southern, Cotton On Australia

Community Engagement Manager

Head of AI and Machine Learning Platforms

Operations Coordinator, Australia

KMD Brands Distribution Centre: Team Leader

Lifestyle Assistant

Casual Sales Associate - Southland

Senior Brand Specialist - Retail

Head Theatre Technician

Medical Workforce Coordinator

Casual Sales Associate - Chadstone

Case Manager

Customer Support Officer

Application Support Engineer - Employment Information Kit

Rip Curl Casual Sales Assistant: South Wharf

Brand Communications Manager - Arc'teryx

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