At PUMA, we’re driven by speed, innovation, and a relentless focus on the consumer. As we continue to accelerate our growth across Oceania, we’re seeking a commercially astute and forward-thinking Head of Retail to lead and evolve our store network.
This is a rare opportunity to take ownership of a high-profile retail portfolio and shape the next chapter of PUMA’s Direct-to-Consumer strategy - balancing performance, brand experience, and long-term expansion across Australia and New Zealand.
This is more than a leadership role - it’s a chance to define how a global brand connects with consumers at scale.
As Head of Retail, you will lead PUMA’s Oceania retail business end-to-end, owning the commercial outcomes, elevating store experience, and building a high-performing, future-ready retail organisation. You’ll operate at the intersection of operations, merchandising, marketing, and property - bringing together multiple functions to deliver a seamless, premium in-store journey.
Retail Operations Excellence
You will set the standard for what great looks like in-store- driving consistency, operational discipline, and a best-in-class consumer experience across every touchpoint.
Define and execute the retail operating strategy across all stores
Elevate service, visual merchandising, and brand execution standards
Ensure best-practice compliance, loss prevention, and operational efficiency
Partner with key external providers (logistics, payments, service partners)
People Leadership & Capability Building
You will build and inspire a high-performing retail team, creating a culture where talent thrives and performance follows.
Lead, coach, and develop a diverse retail leadership team
Drive succession planning, capability uplift, and talent retention
Foster a culture of accountability, collaboration, and continuous improvement
Commercial Planning & Merchandising
You will shape the product and trading strategy to maximise performance across varying store formats and consumer segments.
Partner with merchandising on range planning and OTB strategy
Optimise product assortment based on store profiles and market dynamics
Balance risk and opportunity to drive sales and margin outcomes
Brand Experience & Retail Marketing
You will ensure every store reflects the energy and identity of PUMA bringing campaigns and storytelling to life.
Align seasonal retail marketing plans with broader brand strategy
Execute global visual merchandising standards with local relevance
Deliver a consistent and impactful in-store brand experience
Store Expansion & Portfolio Strategy
You will play a critical role in shaping PUMA’s physical footprint across Oceania.
Lead retail expansion, refurbishments, and store pipeline strategy
Negotiate leases and manage landlord relationships
Oversee store design, build, and delivery to global standards
Strategy, Financial Performance & Growth
You will own the numbers - and the strategy behind them - driving sustainable, profitable growth.
Deliver sales, margin, and EBIT targets
Lead budgeting, forecasting, and performance optimisation
Define the long-term retail roadmap, balancing full-price and outlet channels
Collaborate across wholesale and ecommerce to deliver a cohesive market strategy
What success looks like
This role is measured by both commercial and operational impact, including:
Sales growth, gross margin, and profitability
Store productivity and conversion metrics
Customer experience and brand consistency
Strength and capability of your leadership team
