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Brand Content Lead

Decjuba -
Cremorne VIC

Apply Now

Job Details

Full-time

Qualifications

Content development
AI
Copywriting

Full Job Description

TITLE: Brand Content Lead
JOB TYPE: Full Time

LOCATION:
Cremorne, VIC, AU, 3121

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ABOUT US

At DECJUBA we’re all about effortless, edgy fashion to make you look and feel #AMAZING.

Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 140+ stores and two online sites.
We have a strong focus on innovation and are dedicated to pushing ourselves to be better than yesterday… we are our own competition!

We are passionate about our #DREAMTEAM and are committed to continuous learning and development to set our team up for success!

Join the team delivering AMAZING at DECJUBA

At DECJUBA, we're not just a fashion brand, we're a movement. We're passionate, purpose-driven, and customer-obsessed, and everything we do is about delivering an AMAZING experience. With a bold vision and a high-performing team, we're redefining the retail game, and we want YOU to be part of it.

We're on the hunt for a creative and commercially-minded Brand Content Lead to join our Customer Experience team. This is your opportunity to lead the messaging direction across DECJUBA’s brand ecosystem, bringing campaign stories, brand moments and customer communications to life across every touchpoint.

THE OPPORTUNITY

In this role, you’ll own and evolve our campaign narrative, tone of voice, content frameworks and brand messaging across DECJUBA, D-LUXE Basics, DECJUBA Kids, DECJUBA Foundation and DECJUBA Future. From eDMs, website and social to packaging, swing tickets, in-store signage, paid assets, internal communications and AI-powered tools, you’ll make sure our words are clear, compelling and unmistakably DECJUBA.

You’ll partner closely with Brand Marketing, Digital Marketing, Creative, CRM and eCommerce to deliver messaging that connects with our customer, supports commercial goals and elevates the entire customer journey.

KEY RESPONSIBILITIES:
Own and evolve DECJUBA’s tone of voice, ensuring messaging is consistent, elevated and fit for channel across all customer and internal touchpoints.
Develop compelling messaging frameworks, campaign narratives, positioning and message hierarchy that bring brand and commercial objectives to life.
Write, guide and edit shortform and longform copy across campaigns, blogs, website, social, emails, paid media, packaging, signage and internal communications.
Ensure all written materials reflect the right tone, style and customer experience across DECJUBA, D-LUXE Basics, DECJUBA Kids, DECJUBA Foundation and DECJUBA Future.
Empower channel managers with clear copy frameworks, prompt libraries and messaging tools that support fast, brand-aligned content creation.
Conduct market, audience and competitor research to uncover trends, spark ideas and create relevant, customer-led content.
Build strong relationships across Creative, Marketing, CRM, eCommerce, Retail and internal teams to align messaging, visuals and customer moments.
Contribute to the evolution of copy, briefing and messaging processes, including how AI-powered tools can support creativity, consistency and efficiency.
Champion brand consistency across emerging platforms, new tools and evolving customer touchpoints.
Bring a campaign-led mindset to content across eDMs, website, social, print, in-store, internal and paid channels.

WHAT YOU'LL BRING

5+ years’ experience in content, brand strategy, editorial copywriting or a similar role.
Strong shortform and longform copywriting skills, with exceptional attention to detail, grammar and spelling.
Proven experience developing content strategy, campaign messaging and copy frameworks across multiple brands, business units or customer segments.
The ability to turn brand and business strategy into clear, compelling messaging that connects with customers and drives commercial outcomes.
A strong understanding of brand storytelling, customer journeys and how messaging flexes across digital, print, social, email, paid, in-store and internal channels.
Confidence partnering with creative and cross-functional teams to ensure words, visuals and customer moments work together with impact.
Strong stakeholder management and project management skills, with the ability to influence, present ideas and manage multiple priorities at pace.
A genuine interest in fashion marketing, new tools and smarter ways of working, while always protecting brand integrity and tone of voice.

Why DECJUBA?

At DECJUBA, we’re passionate about delivering AMAZING across every customer touchpoint, online, offline and everywhere in between.

You’ll be joining a fast-paced, high-growth business where creativity, commercial thinking and customer connection matter. This is your opportunity to shape the words, stories and messaging that help our customers engage with DECJUBA, wherever, whenever and however they choose to shop.

If you’re a strategic storyteller who knows how to turn brand thinking into powerful, customer-led messaging, we’d love to hear from you.

Ready to make your mark? .

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Our #DREAMTEAM deeply value and celebrate individuals of all ages, abilities, genders, cultures, and lifestyles. We are dedicated to fostering inclusivity, diversity, and a genuine sense of belonging for everyone.

Don’t wait, to start your DECJUBA journey!

DECJUBA are a 2023 Circle Back Initiative Employer meaning we commit to respond to every applicant.

#LI-DNI

Apply Now

Refine Your Search

brand content lead jobs

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