Media Insights Consultant
Let’s be unstoppable together!
Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Learn more at www.circana.com. (https://www.circana.com.)
Our Critical Sales Skills
At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.
- Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
- Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
- Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
- Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
- Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
- Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.
What will you be doing?
You will be responsible for supporting the client (Coles 360) from a data, analysis, and reporting perspective. You will seek to understand the problems and challenges that the client is facing, as well as analysing and providing solutions to these problems. You will deliver growth and KPI objectives set for the Coles account through:
- Providing valuable insights and commentary on supplier media activations that support business objectives
- Building strong relationships with key stakeholders within the Coles 360 team
Job Responsibilities
- Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.
- Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
- Create reports and share outputs with required Coles users either via PowerPoint or sharing on the Synergy platform (Circana Software)
- Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
- Day to day account relationship management with the Coles 360 team
- As required by Coles, present campaign performance in supplier-facing meetings in conjunction with the Coles Category and Sales team
- Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
- Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
- Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
- Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.
Requirements
- Tertiary qualification in Marketing, Business or Management related field is preferred
- Minimum 2-5 years’ work experience in FMCG, Retail or in a related agency role with a specific focus on media analytics
- Understanding of retail media programs
- An excellent understanding of analytical concepts related to media measurement, consumer segmentation, sales, and shopper/customer data
- Exceptional client service consulting skills
- Ability to build and maintain effective relationships
- Strong communication (verbal and written) and presentation skills
- Proven ability to influence and motivate others
- Ability to work under pressure, prioritise and plan effectively
Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Center on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location
This position can be located in the following area(s): Melbourne, Australia
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice (https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.circana.com%2Fcandidate-privacy-notice%2F&data=05%7C02%7CSarah.Dutille%40circana.com%7C686d6e77ad604a43171e08dcf4f324b6%7C43728c2044474b27ac2e4bdabb3c0121%7C0%7C0%7C638654572350943196%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=PQDi90rj%2F44ipptKRuKQJZFkcdZ%2BLZCGX4IoUL2ANI8%3D&reserved=0) ) Your current employer will not be contacted without your permission.
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