Retail Food Group is seeking a commercially driven Head of Marketing – Crust Pizza to lead the brand’s marketing strategy and support the next phase of growth for one of Australia’s most recognised gourmet pizza brands. This is a hands-on leadership role where you will shape brand direction, customer engagement, campaign performance and franchise network growth.
This full-time role is based at our Robina office on the Gold Coast.
About Us
Retail Food Group (RFG) is a global food and beverage company headquartered in Queensland. As Australia’s largest multi-brand retail food franchise owner, we support a portfolio of much-loved brands, including Crust Pizza. Crust is known for its gourmet pizza offering, quality ingredients and bold flavour combinations, with a national network of stores and a strong focus on innovation, customer experience and local communities.
What You’ll Be Doing:
- Develop and lead the marketing strategy for Crust Pizza, driving brand growth, customer acquisition and revenue performance.
- Own brand positioning, campaign planning and go-to-market initiatives that strengthen Crust’s market presence and deliver measurable commercial outcomes.
- Use customer insights, digital marketing, CRM, loyalty programs, product innovation and pricing strategy to identify and unlock growth opportunities.
- Lead integrated marketing campaigns across paid, owned and earned channels, ensuring a consistent and engaging customer experience.
- Manage agency partnerships, marketing performance and campaign reporting, using data and insights to optimise results and maximise ROI.
- Partner with senior leaders, operations teams and Franchise Partners to align marketing activity with business priorities, customer needs and network performance.
- Lead, coach and develop a high-performing marketing team, fostering a collaborative, accountable and customer-focused culture.
- Manage the Crust marketing budget and provide strategic recommendations to support sustainable brand and network growth.
What We’re Looking For:
You’re a strategic and commercially minded marketing leader who thrives in a fast- paced, customer- focused environment. You bring strong brand leadership, digital capability and commercial discipline, with the ability to turn insights into action and ideas into measurable results. A natural collaborator, you are confident influencing stakeholders, partnering with franchise networks and leading teams to deliver high-quality outcomes.
You’ll Also Bring:
- Tertiary qualifications in Marketing, Business or a related discipline.
- Proven success in a senior marketing leadership role, ideally within QSR, retail, food, hospitality or franchise environments.
- A track record of developing and executing marketing strategies that deliver sustainable growth and commercial results.
- Strong commercial acumen, with experience managing budgets, optimising investment and driving ROI.
- Expertise across brand, digital, media, CRM, loyalty and customer engagement strategies.
- The ability to translate data, insights, customer behaviour and market trends into clear actions and opportunities.
- Strong stakeholder management skills, with experience influencing and collaborating across senior leaders, operational teams and external partners.
- Experience leading high-performing teams and fostering a culture of accountability, collaboration and continuous improvement.
- A proven ability to manage agency and partner relationships to achieve strong commercial and brand outcomes.
What’s in it for you?
- Lead marketing for a well-known national brand with genuine opportunity to shape its next phase of growth.
- Work from RFG’s Robina office on the Gold Coast as part of a collaborative, energetic and commercially focused team.
- Enjoy perks that go beyond the basics, including mental health leave, birthday leave, paid parental leave and exclusive rewards.
- Be supported in a role that encourages professional growth, career development and meaningful contribution.
Keen to be part of something exciting?
At RFG, we’re not simply ticking boxes – we’re redefining the way we work, lead, and grow. As Head of Marketing – Crust Pizza, you’ll have the opportunity to influence a much-loved national brand, partner with a passionate franchise network and help deliver memorable customer experiences. If you’re ready to bring strategic thinking, creativity and commercial focus to a brand with strong recognition and growth potential, we’d love to hear from you.
Apply now and help shape the future of Crust Pizza.
At Retail Food Group, we believe that a diverse and inclusive workplace is key to fostering innovation and success. We are proud to be an equal opportunity employer, committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or marital status. We celebrate diversity and are dedicated to creating an inclusive atmosphere for all employees. Join us and be part of a team where your unique perspectives and experiences are valued and encouraged.
For more information about RFG visit: www.rfg.com.au
