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Digital Executive

Publicis Groupe Holdings B.V -
Southbank VIC

Quick Apply

Job Details

Up to $73,000 a year
2 days ago

Qualifications

Analysis skills
Google Ads
Communication skills
Time management

Full Job Description

#LI-KI1

The purpose of the Digital Activation Executive role is to support the delivery of best-in-class digital and programmatic media solutions while contributing to the ongoing development of the Digital Activation team.

This role is responsible for the setup, trafficking, optimisation, monitoring, and reporting of digital and programmatic campaigns, ensuring campaigns are delivered accurately, on time, and against agreed KPIs.

The Digital Activation Executive plays a key role in maintaining strong relationships with clients, media partners, and internal teams while supporting campaign performance, operational excellence, and positive client experiences.

The Digital Activation Executive also supports the development and day-to-day output management of Coordinators within the team and takes responsibility for the quality and accuracy of all campaign activity completed.

Your scope will include:

Build and maintain strong relationships with internal teams, clients, media partners, and stakeholders to support campaign delivery and client outcomes
Develop a strong understanding of client business objectives, target audiences, and digital communication strategies
Respond to client briefs with the support of line managers and contribute to programmatic media recommendations
Collaborate with Managers, Directors, Investment teams, Account teams, and Digital Activation specialists to deliver integrated campaign activity
Actively contribute to internal and external WIP meetings, reporting meetings, business reviews, and campaign discussions
Lead day-to-day communication across tier 2 and tier 3 clients while escalating issues when required
Represent the agency professionally across all client and partner interactions
Support and guide Coordinators within the team to ensure high-quality output and delivery standards

Implement campaigns with high attention to quality, including:

Setting up, trafficking, implementing, and managing digital and programmatic campaigns across DSPs and ad servers
Managing campaign execution across platforms including DV360, CM360, Google Ads, and other buying platforms where applicable
Monitoring live campaign delivery against agreed objectives, KPIs, pacing, and budgets
Identifying and implementing campaign optimisations to improve performance outcomes
Troubleshooting campaign and platform delivery issues and escalating where required
Ensuring all trafficking, creative assets, and campaign setups are completed accurately and within required timelines
Running regular campaign reporting and delivering insights, recommendations, and performance analysis
Supporting post-campaign reporting and identifying key learnings for future activity
Maintaining strong attention to detail across all reporting, implementation, and operational processes
Keeping up to date with industry trends, beta opportunities, and platform developments
Supporting certification completion and platform capability development, including Google certifications such as DV360 and CM360

Organisational Relationships:

Reports to: Digital Activation Manager or Director
Direct reports: Coordinator
Key contacts: Digital Activation Team, Investment Team, Account Management Team, Analytics,

Finance, and wider agency stakeholders:

Clients and day-to-day client stakeholders
Media owners, technology vendors, and platform partners
External suppliers and programmatic partners
Support campaign delivery within approved budgets and performance requirements
Ensure campaign spend, trafficking, reporting, and implementation details are entered accurately into systems and platforms
Maintain awareness of campaign efficiency, pacing, and commercial outcomes across all activity
Build strong collaborative relationships across internal teams and external partners
Support the training, mentoring, and development of junior team members where appropriate
Demonstrate accountability and ownership across campaign delivery responsibilities
Maintain a proactive, solutions-focused mindset in fast-paced environments
Contribute positively to agency culture, collaboration, and team engagement

Skills & Competencies:

Strong understanding of programmatic media buying, ad operations, trafficking, and campaign implementation processes
Experience using DSPs and buying platforms such as DV360, Google Ads, TTD, Verizon, Amobee, or MediaMath
Experience using CM360 or similar ad-serving platforms for trafficking and reporting
Strong organisational and time management skills with the ability to manage multiple campaigns simultaneously
High attention to detail and accuracy across implementation, optimisation, and reporting tasks
Strong analytical skills with the ability to interpret campaign delivery and performance data
Ability to identify issues proactively and recommend effective solutions
Strong stakeholder management and relationship-building capabilities
Knowledge of the Australian media and advertising landscape
Strong communication skills with the ability to manage client expectations and collaborate effectively across teams
Curious mindset with a willingness to continuously learn and develop within digital and programmatic media

Quick Apply

Refine Your Search

activation executive jobs

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