#LI-KI1
The purpose of the Digital Activation Executive role is to support the delivery of best-in-class digital and programmatic media solutions while contributing to the ongoing development of the Digital Activation team.
This role is responsible for the setup, trafficking, optimisation, monitoring, and reporting of digital and programmatic campaigns, ensuring campaigns are delivered accurately, on time, and against agreed KPIs.
The Digital Activation Executive plays a key role in maintaining strong relationships with clients, media partners, and internal teams while supporting campaign performance, operational excellence, and positive client experiences.
The Digital Activation Executive also supports the development and day-to-day output management of Coordinators within the team and takes responsibility for the quality and accuracy of all campaign activity completed.
Your scope will include:
- Build and maintain strong relationships with internal teams, clients, media partners, and stakeholders to support campaign delivery and client outcomes
- Develop a strong understanding of client business objectives, target audiences, and digital communication strategies
- Respond to client briefs with the support of line managers and contribute to programmatic media recommendations
- Collaborate with Managers, Directors, Investment teams, Account teams, and Digital Activation specialists to deliver integrated campaign activity
- Actively contribute to internal and external WIP meetings, reporting meetings, business reviews, and campaign discussions
- Lead day-to-day communication across tier 2 and tier 3 clients while escalating issues when required
- Represent the agency professionally across all client and partner interactions
- Support and guide Coordinators within the team to ensure high-quality output and delivery standards
Implement campaigns with high attention to quality, including:
- Setting up, trafficking, implementing, and managing digital and programmatic campaigns across DSPs and ad servers
- Managing campaign execution across platforms including DV360, CM360, Google Ads, and other buying platforms where applicable
- Monitoring live campaign delivery against agreed objectives, KPIs, pacing, and budgets
- Identifying and implementing campaign optimisations to improve performance outcomes
- Troubleshooting campaign and platform delivery issues and escalating where required
- Ensuring all trafficking, creative assets, and campaign setups are completed accurately and within required timelines
- Running regular campaign reporting and delivering insights, recommendations, and performance analysis
- Supporting post-campaign reporting and identifying key learnings for future activity
- Maintaining strong attention to detail across all reporting, implementation, and operational processes
- Keeping up to date with industry trends, beta opportunities, and platform developments
- Supporting certification completion and platform capability development, including Google certifications such as DV360 and CM360
Organisational Relationships:
- Reports to: Digital Activation Manager or Director
- Direct reports: Coordinator
- Key contacts: Digital Activation Team, Investment Team, Account Management Team, Analytics,
Finance, and wider agency stakeholders:
- Clients and day-to-day client stakeholders
- Media owners, technology vendors, and platform partners
- External suppliers and programmatic partners
- Support campaign delivery within approved budgets and performance requirements
- Ensure campaign spend, trafficking, reporting, and implementation details are entered accurately into systems and platforms
- Maintain awareness of campaign efficiency, pacing, and commercial outcomes across all activity
- Build strong collaborative relationships across internal teams and external partners
- Support the training, mentoring, and development of junior team members where appropriate
- Demonstrate accountability and ownership across campaign delivery responsibilities
- Maintain a proactive, solutions-focused mindset in fast-paced environments
- Contribute positively to agency culture, collaboration, and team engagement
Skills & Competencies:
- Strong understanding of programmatic media buying, ad operations, trafficking, and campaign implementation processes
- Experience using DSPs and buying platforms such as DV360, Google Ads, TTD, Verizon, Amobee, or MediaMath
- Experience using CM360 or similar ad-serving platforms for trafficking and reporting
- Strong organisational and time management skills with the ability to manage multiple campaigns simultaneously
- High attention to detail and accuracy across implementation, optimisation, and reporting tasks
- Strong analytical skills with the ability to interpret campaign delivery and performance data
- Ability to identify issues proactively and recommend effective solutions
- Strong stakeholder management and relationship-building capabilities
- Knowledge of the Australian media and advertising landscape
- Strong communication skills with the ability to manage client expectations and collaborate effectively across teams
- Curious mindset with a willingness to continuously learn and develop within digital and programmatic media
