Marketing & Communications
Agency Marketing Manager, Global Business Marketing, CNOB
Location
:
Sydney
Employment Type
:
Regular
Job Code
:
A91003B
Responsibilities
The Scaled Growth Agency Marketing team, a part of Global Business Marketing (GBM), partners closely with the Independent Agency Sales to drive growth and retention across our managed agency portfolio. This role focuses on agency expansion - helping existing agencies deepen their investment in TikTok and unlock new revenue opportunities through scalable marketing programs, and agency acquisition - bringing in new agencies into TikTok's advertising ecosystem. Chinese proficiency is required for this role as the geographical scope for this role is focused on China Outbound (CNOB) - partnering closely with agencies that work with outbound businesses based in China that are exclusively looking to grow their business globally.
The successful candidate will develop and execute marketing strategies that will accelerate agency growth on TikTok, which includes driving advertiser penetration within existing agencies, enabling existing agencies to acquire new clients through TikTok-first programs, and increasing the portfolio of new agencies actively trained and skilled on TikTok ads. The scope includes building scalable engagement programs, delivering persona-based education, positioning TikTok as a creative-led performance engine, and supporting executive-level thought leadership initiatives.
This is a highly cross-functional individual contributor role requiring close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders from media buyers to managing directors and CEOs.
Responsibilities
- Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok
- Plan & execute key marketing initiatives and programs to drive new agency acquisition, with strong alignment with global strategy and approach
- Plan & deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement
- Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions
- Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities
- Collaborate with regional and global marketing teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
- Define success metrics and measure marketing impact against expansion and revenue goals.
Qualifications
Minimum Qualification(s)
- 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing
- Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations
- Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment
- Strong project management, stakeholder communication, and execution skills
- Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes
- Strong communicator of ideas and strategies who is bilingual in communication
Preferred Qualification(s)
- Experience in digital media, advertising, technology, or platform businesses
- Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments
- Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders
- Familiarity with industry bodies, trade associations, and key marketing events across major global regions
- Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes
- Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends
- Comfortable working in ambiguous, evolving environments and building programs from strategy through execution
- Familiarity with AI applications in advertising and marketing technology ecosystems
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Acknowledgment of Country
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
