Social Media & Content Manager
Ready to tell stories that matter, with a company people connect with?
At Explorers Early Learning, we're not just creating exceptional early learning experiences, we're building one of Australia's most loved early learning employer brands.
We're looking for an experienced Social Media & Content Manager who lives and breathes storytelling, social media and content creation. This is an exciting opportunity to own our organic social strategy, capture authentic moments across our centres, grow engaged communities and create content that inspires families, attracts exceptional talent and showcases the incredible people behind Explorers Early Learning.
About Explorers
Explorers Early Learning is a family-owned and operated organisation with 21 purpose-built centres across Melbourne. Our commitment to exceptional education extends beyond our children, we're equally passionate about creating an outstanding experience for our families and our people.
As we continue to grow, so does our investment in marketing, brand and digital innovation. This newly created role is an opportunity to make a genuine impact here at Explorers.
About the Role
Reporting to the Marketing Director and working closely with our Creative Lead and broader Marketing team, you'll be responsible for growing Explorers' owned social channels into thriving communities.
This is a hands-on, creative role where no two days are the same. One day you'll be visiting centres capturing beautiful content, the next you'll be editing videos, planning campaigns, analysing insights or identifying emerging trends to keep our brand ahead of the curve.
You'll be responsible for:
- Developing and executing our organic social media strategy across Instagram, Facebook, LinkedIn and emerging platforms.
- Creating engaging short-form video, photography, Reels, Stories, blogs and employer brand content.
- Visiting our centres regularly to uncover authentic stories and build relationships with educators and leadership teams.
- Growing engaged online communities through meaningful interactions and community management.
- Supporting marketing campaigns, recruitment initiatives, new centre openings and brand activations.
- Leveraging AI and content creation tools to improve efficiency while maintaining authentic storytelling.
- Monitoring analytics, identifying opportunities and continually optimising content performance.
About You
You'll bring creativity, curiosity and a passion for creating content that genuinely resonates with people.
You'll also have:
- 3+ years' experience in social media, content marketing or brand communications.
- A strong portfolio showcasing short-form video, photography and written content.
- Experience growing social media communities and increasing engagement.
- Confidence filming, editing and producing high-quality content.
- Knowledge of platform algorithms, trends and best practices across Instagram, Facebook, TikTok and LinkedIn.
- Experience using tools such as Adobe Creative Suite, Canva, CapCut, Hootsuite, Sprout Social or similar.
- Strong copywriting, organisation and project management skills.
- A collaborative approach and confidence working with stakeholders across the business.
Experience within employer branding or consumer-facing brands will be highly regarded.
Why Join Explorers?
At Explorers, our people are at the heart of everything we do.
We offer:
- The opportunity to shape and grow an iconic Melbourne brand.
- A role with creativity, variety and autonomy.
- Regular centre visits where you'll capture meaningful stories and build genuine relationships.
- Professional development and career growth opportunities.
- Employee wellbeing initiatives and exclusive staff benefits.
- The chance to make a real impact on families, children and educators every day.
Our Commitment to Child Safety
Explorers Early Learning is committed to being a Child Safe Organisation. Child safety is everyone's responsibility, and we are dedicated to creating environments where children feel safe, respected and empowered.
Successful applicants will be required to complete all relevant child safety screening and background checks prior to commencement.
If you're passionate about creating meaningful content, we'd love to hear from you.
Apply now and become part of the Explorers journey.
