In-Demand Senior ecommerce Jobs

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CRM Manager

MindArc
Camperdown NSW

Quick Apply

Job Details

Full-time
$90,000 - $120,000 a year
14 days ago

Benefits

Employee assistance program

Qualifications

CRM software
Shopify
E-commerce
MailChimp
Communication skills
Marketing

Full Job Description

ABOUT THE ROLE

MindArc is Australia's first Shopify Platinum Partner and a leading digital agency delivering end-to-end solutions for eCommerce merchants. As we scale our Marketing Business Unit, we are seeking an exceptional CRM Manager to lead our customer relationship management practice - a senior, commercially-minded individual who will build a high-performing team and set the strategic direction for CRM as a revenue-generating capability.

This is a founding leadership role within the business unit. You will bring deep hands-on expertise across market-leading CRM platforms, a sharp understanding of eCommerce retention strategies, and the commercial drive to grow a profitable practice.

KEY RESPONSIBILITIES

CRM Strategy & Delivery

Lead the design and execution of lifecycle marketing strategies for eCommerce merchant clients across email, SMS, and automation channels
Develop segmentation, personalisation, and retention frameworks tailored to DTC and omnichannel retailers
Oversee campaign planning, execution, and performance reporting - ensuring best-in-class output and measurable ROI for clients
Serve as the escalation point for complex client challenges, platform migrations, and strategic CRM reviews

Platform Expertise & Advisory

Act as the subject matter expert for Klaviyo, Mailchimp, and Dotdigital - providing authoritative guidance to clients and internal stakeholders
Evaluate emerging CRM and marketing automation platforms to expand MindArc's service capability over time
Drive platform partnership relationships (including Klaviyo partner programme participation), leveraging co-sell and co-marketing opportunities

Team Building & Leadership

Recruit, onboard, and develop a specialist CRM team as the business unit grows
Establish team standards, workflows, and quality benchmarks for client delivery
Mentor and coach team members to develop platform expertise and client management skills

Client & Stakeholder Engagement

Manage senior client relationships, acting as a trusted adviser on CRM strategy and digital marketing performance
Collaborate with MindArc's eCommerce, digital marketing, and technology practices to deliver integrated solutions
Support new business development by contributing to proposals, pitches, and scoping engagements

SKILLS & EXPERIENCE

Essential

5+ years of hands-on CRM and lifecycle marketing experience, ideally within a digital agency or eCommerce environment
Demonstrated expertise in Klaviyo - including advanced flows, segmentation, A/B testing, and integration with Shopify
Working knowledge of Mailchimp and Dotdigital, with the ability to lead client engagements across all three platforms and talk to potential migrations to Klaviyo
Strong understanding of eCommerce merchant challenges: cart abandonment, post-purchase retention, LTV optimisation, and win-back strategies
Commercially minded with direct P&L exposure or strong commercial awareness in a client-facing environment
Proven ability to manage and grow client relationships at a senior level
Excellent written and verbal communication skills, with the ability to translate complex CRM strategies into clear client-facing narratives

Desirable

Experience with Shopify or Shopify Plus merchant ecosystems
Familiarity with additional platforms such as Attentive, Yotpo, or similar retention and loyalty tools
Prior experience hiring, leading, or mentoring a CRM or marketing automation team
Klaviyo Partner or platform certification credentials
Experience contributing to agency growth - new business, proposals, and service packaging

WHAT WE OFFER

A genuine leadership opportunity to build and own a business unit from the ground up
Backing from Australia's leading Shopify agency - with an established client base and cross-sell pipeline
Competitive salary with a performance-linked bonus structure tied to business unit results
Hybrid working arrangements based in Sydney
A collaborative, ambitious team culture that rewards initiative and expertise
Access to cutting-edge eCommerce and martech partnerships
Fortnightly half day Friday
EAP provided to all MindArc employees

If this role sounds like you, come join the MindArc team and take your career to the next level!

MindArc is committed to creating an inclusive and diverse workplace, and we strongly encourage applications from all backgrounds and identities to apply.

Please no phone calls from agencies/recruiters - this is a direct hire

Pay: $90,000.00 – $120,000.00 per year

Work Location: Hybrid remote in Camperdown NSW 2050

Quick Apply

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