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Senior Manager, Marketing Data Performance & Intelligence

Monash University -
Mulgrave VIC

Apply Now

Job Details

Full-time
$145,062 - $153,976 a year

Qualifications

CRM software
Data modelling
Forecasting
Leadership
Analytics

Full Job Description

The Opportunity

Join Monash University as a Senior Manager, Marketing Data Performance and Intelligence and lead the design, governance and performance measurement of the University’s enterprise marketing data ecosystem.

This role sits at the intersection of marketing, data engineering and analytics, with responsibility for ensuring marketing data is structured, governed and operationalised for trusted reporting, insight generation and performance optimisation at scale.

You will define and steward the marketing data architecture across CRM, CDP, Martech and analytics platforms, ensuring consistent data models, scalable pipelines and high-quality data products that support downstream reporting, activation and experimentation.

Operating with strong executive visibility, you will translate complex datasets into structured performance frameworks, enabling attribution, funnel analysis, predictive modelling and decision-grade insights across the student lifecycle. You will also lead a specialist team spanning data governance, analytics engineering and performance reporting, embedding robust standards for data quality, metadata, lineage and compliance.

Key Responsibilities

Lead the architecture, design and optimisation of the marketing data ecosystem across CRM, CDP, Martech and analytics platforms
Define and maintain canonical data models, taxonomies, data marts and semantic layers for marketing reporting and activation
Establish and govern enterprise-wide data standards, including metadata, lineage, quality rules and access controls
Design and implement marketing performance frameworks covering funnel analytics, attribution, cohort analysis and channel performance
Develop executive reporting layers, dashboards and data products that translate complex datasets into decision-ready insights
Support predictive modelling, forecasting and experimentation frameworks across the lead-to-enrolment funnel
Lead data governance practices ensuring privacy, compliance, auditability and data integrity across all marketing datasets
Build and lead a multidisciplinary team spanning analytics, reporting and data governance capability

Key Selection Criteria

Senior experience leading marketing data, analytics engineering or data governance functions in complex enterprise environments
Deep expertise in marketing analytics, attribution modelling, funnel analysis and performance measurement frameworks
Strong capability in designing and stewarding data architectures, including data marts, canonical models and integration across CRM/CDP ecosystems
Proven experience implementing data governance frameworks including data quality, metadata management, lineage and access controls
Strong commercial and analytical acumen with ability to translate complex datasets into actionable business insights
Experience with predictive modelling, forecasting and statistical methods applied to marketing or customer lifecycle data
Demonstrated ability to influence senior stakeholders through structured insight, narrative and data storytelling
Proven leadership of technical or hybrid teams across analytics, data engineering or BI functions

About Monash University

At Monash, work feels different. There’s a sense of belonging, from contributing to something ground breaking – a place where great things happen.

We value difference and diversity, and welcome and celebrate everyone's contributions, lived experience and expertise. That’s why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.

Some 20,000 staff work for Monash around the world. We have 95,000 students, four Australian campuses, and campuses in Malaysia and Indonesia. We also have a major presence in India and China, and a significant centre and research foundation in Italy.

In our short history, we have skyrocketed through global university rankings and established ourselves consistently among the world's best tertiary institutions. We rank in the world’s top-50 universities in rankings including the QS World University Rankings 2026.

Learn more about Monash.

Today, we have the momentum to create the future we need for generations to come. Accelerate your change here.

Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.

To Apply

For instructions on how to apply, please refer to 'How to apply for Monash Jobs'. Your application must include your latest CV and Cover Letter outlining your suitability to the role.

Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.

We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at [email protected] in an email titled 'Reasonable Adjustments Request' for a confidential discussion.

Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.

Enquiries: Jonathon Ryan, Director, Marketing Technology, Data and Analytics, [email protected]

Position Description: Senior Manager, Marketing Data and Intelligence

Applications Close: Sunday 19th July 2026 11:55pm AEST

Supporting a diverse workforce

Apply Now

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activation director jobs

Senior Manager, Marketing Data Performance & Intelligence

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