Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.
Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.
Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.
The opportunity
As our Senior Onsite & Merchandising Specialist, you will own the end to end build and merchandising of digital content across our website, making sure the experience is on brand, accurate and aligned to the Marketing roadmap. You will run the day to day onsite delivery of marketing campaigns and trade activity, setting the standard for quality and optimisation.
Sitting in our Marketing team, you will take the lead on homepage and landing page execution and bring a strong test and learn mindset to everything you touch. You will work closely with the Campaign Manager and Retail Media Manager to execute Marketing campaigns that build brand awareness, drive traffic and generate sales.
What you’ll be doing
Lead the end to end execution of homepage and onsite content for priority campaigns, in line with the Marketing calendar
Lead on content planning, wireframing and landing page builds through the CMS, with a focus on conversion through the funnel
Develop personalisation strategies across key onsite touch-points with a CRO lens
Design and run A/B and multivariate tests to drive ongoing optimisation of page performance, engagement and conversion
Set the quality bar for onsite merchandising and QA, making sure product representation and user experience are seamless and accurate
Own post-campaign data analysis and reporting, translating performance into clear, actionable recommendations
Maintain a strong understanding of competitor onsite changes and what they mean for our merchandising approach
Proactively lead process improvement and optimisation, always looking for a better customer journey
The ideal toolbox
4+ years experience in onsite trading, digital merchandising or trade marketing, ideally within eCommerce or FMCG
Strong understanding of conversion rate optimisation (CRO) pripet circle
e UX best practice
Hands on expertise in a Content Management System (CMS), including searchandising and landing page optimisation
Proven experience running projects end to end, from design brief to post-campaign reporting, across concurrent priorities
Data hungry and confident diving deep into campaign performance to draw out insights, with experience in tools such as Looker and Google Analytics
Experience with A/B and multivariate testing to inform decisions and improve performance
Familiarity with SEO-friendly URL structures and website content best practice
Exceptional attention to detail, with the ability to work under pressure, prioritise and multitask
Comfortable collaborating with remote and cross-cultural teams
Role location
This is a Sydney-based role. Our new office sits on top of Wynyard station, it's pet-friendly (of course), and we work flexibly, a mix of office and home. We believe spending time together in person is important for building strong relationships, collaborating effectively, and moving quickly as a team.
Juicy perks
Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
Flexible working environment
Up to 50% employee discount
Product sample giveaways
Pawrental leave and wellbeing leave
Team charity volunteer days
Classpass subsidy
Why you'll want in
Looking after pets, and the pet parents who love them, is what gets us out of bed. That energy carries into how we work, and into what your days here would feel like.
You'll own your patch and have the room to act on it. We move fast and decide fast, and we'd rather test an idea and learn from it than sit on it. You'll have rich, real-time data at your fingertips to back your thinking, and the freedom to chase an opportunity the moment you spot one. The best idea wins, wherever it comes from.
What holds it together is what we stand for:
We're better together
We operate with humble hearts and hungry minds
Pets matter, so pets and pet parents always have a seat at our table
We're instinctively curious. Always
Everyone (& their pets) Welcome
We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box. And if you need anything adjusted in the process to do your best, just say the word, we're happy to help.
