Support the delivery of national marketing campaigns through coordinating multi-channel activity, stakeholders, and execution to drive brand growth and engagement across Keyton’s communities
About Keyton:
With over 65 villages across Australia, 15,000+ residents and 800+ passionate staff, we’re leading the way with heart, for a new age of wellbeing, connection and choice for all independent seniors.
Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities.
Our purpose is to create places where communities thrive – not only for residents, but importantly, for our employees also. We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities.
Your Day on a Page:
We have an exciting opportunity for a National Marketing Executive to join our Marketing team at Keyton. This role can be based in either our Melbourne, Sydney or Sunshine Coast offices and we welcome applicants from any of these locations.
The National Marketing Executive plays a key role supporting the development, coordination and execution of Keyton’s strategic brand campaigns and initiatives for the Keyton group of brands, internally and externally. The role works closely with the internal marketing teams, key stakeholders and agency partners to help drive campaign effectiveness, strengthening brand growth, brand preference and commercial outcomes for the business.
Reporting to the National Brand Marketing Manager, you will be tasked undertaking a variety of duties and responsibilities including:
- Deliver and execute national, multi-channel marketing campaigns aligned to brand strategy and commercial outcomes
- Coordinate campaign development end-to-end, including briefing, asset creation, approvals, and launch across paid and owned channels
- Collaborate with internal teams and external agencies to ensure consistent, high-quality brand execution
- Use customer insights, data, and market trends to optimise campaigns and enhance customer experience
- Monitor, analyse, and report on campaign performance, driving continuous improvement and ROI
- Support implementation of brand and marketing plans, ensuring alignment across customer touchpoints and channels
- Manage campaign operations, workflows, and stakeholder engagement to deliver on time and to standard
- Contribute to a collaborative, high-performing marketing culture and cross-functional teamwork
- Support budget tracking, governance, and compliance requirements
About You:
To be successful in your application, you will have the following;
- Technical or tertiary qualifications in Marketing, Communications, Business or a related discipline
- Demonstrated understanding of integrated marketing principles, including brand, digital and performance marketing
- Experience in a marketing role supporting the delivery of integrated campaigns across multiple channels
- Proven ability to coordinate and execute campaign activity within a cross-functional environment
- Experience working with internal stakeholders and external agency partners
- Excellent stakeholder management and communication skills, and ability to work within a fast-paced environment with multiple marketing projects/campaigns running simultaneously
- Extensive experience with a hands-on approach with digital channels and performance marketing metrics, and a practical proven method on how campaign activity drives customer engagement and lead generation
- Strong organisational skills with the ability to manage competing priorities and deadlines
- Ability to work both independently, collaboratively and proactively within a team to deadlines and schedules
- Having great attention to detail and time management skills
- An ability to lift the capability of other regional Marketing Executives and provide mentorship
Keyton Perks & Benefits:
- Career development and growth opportunities
- Generous leave entitlements, including 4x wellbeing days per year.
- Training and working with a supportive and fun team
- Thrive as part of a strong team in an exceptional work environment
- Employee referral program
- Reward & Recognition Services
- Health & Wellbeing and Reward Program
- Exclusive access to Sonder mental wellbeing app
- Discounted health insurance, annual vaccinations and skin checks
- The opportunity to make a meaningful impact in the lives of our residents
Ready to Join the Fun?
If you're passionate about fostering a vibrant and caring community for independent seniors, we’d love to hear from you! Join our friendly team and be part of something truly meaningful.
Please submit your resume and cover letter to the link below. In your cover letter, please highlight your interest in the National Marketing Executive opportunity and explain how your skills, qualifications and interests align with our requirements.
Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of May to November. For selected roles that are more physical in nature, pre-employment medical assessments may also be required prior to any employment offers being made.
At Keyton we celebrate diversity and acknowledge that what makes us different makes us stronger. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success. We therefore encourage you to apply for roles in our business, regardless of gender, gender identity, sexual orientation, disability, ethnicity, race, age, religion, social background.
