Are you a creative marketer who knows how to bring campaigns to life through compelling storytelling, engaging content and digital channels?
Do you combine creativity with data-driven thinking, using insights to continually improve campaign performance and audience engagement?
Are you looking for a marketing role where your work has genuine purpose and every campaign helps make a real difference?
This is your opportunity to join the Royal Brisbane & Women’s Hospital Foundation as our Marketing & Brand Specialist, helping deliver integrated marketing campaigns that inspire generosity, grow supporter engagement and ultimately help fund life-saving research, world-class patient care and better health outcomes for Queenslanders.
Why you’ll love working here
At RBWH Foundation, you’ll be part of a collaborative, high-performing Experience & Brand team where creativity, digital marketing, fundraising and communications work side-by-side to deliver integrated campaigns with real impact.
We offer:
- Permanent full-time opportunity based in Brisbane (hybrid working available)
- $85,000 – $92,000 + 12.75% super + generous NFP salary packaging benefits
- Flexible working arrangements
- Ongoing professional development opportunities
- Additional leave benefits (including study, volunteering and wellbeing initiatives)
- Central location with access to public transport
- Join a purpose-driven organisation supporting life-saving research and patient care
- Be part of a collaborative, high-performing Experience & Brand team
- A culture that values collaboration, innovation, continuous improvement and new ideas
Every campaign you help deliver has the potential to inspire generosity that funds life-saving research, supports exceptional patient care and creates lasting impact across our community.
About the opportunity
As our Marketing & Brand Specialist, you’ll play a key role in delivering integrated marketing campaigns across digital and traditional channels, combining compelling content, engaging digital experiences and strong brand execution to grow awareness, participation and long-term supporter engagement.
Working closely with the Marketing & Campaigns Manager, Digital Fundraising Specialist and Creative Design Specialist, you’ll help deliver high-quality campaigns that connect people with causes that matter.
Operating within a modern, “always-on” marketing environment, you’ll ensure our digital channels, communications and content remain fresh, engaging and optimised for performance, while continually using insights, testing and performance marketing principles to improve results.
No two days are the same. One day you might be developing content for a major fundraising campaign, the next analysing campaign performance, optimising digital supporter journeys, designing campaign assets or collaborating with internal teams to bring a new initiative to life.
This is an opportunity to work across the full marketing mix while seeing the direct impact your work has on fundraising success and the lives of patients and families.
What you’ll be doing
- Develop engaging content aligned to integrated marketing campaigns and brand priorities
- Execute campaign activity across website, social media, email, SMS and other digital channels
- Manage and optimise owned digital platforms to ensure they remain current, engaging and user-focused
- Develop and maintain content calendars that deliver consistent, high-quality communications
- Help design and optimise supporter journeys from first engagement through to ongoing donor retention
- Monitor campaign performance, analyse results and apply insights to continually improve engagement and campaign effectiveness
- Support audience acquisition and digital marketing initiatives using performance marketing principles
- Partner with the Creative Design Specialist to produce high-quality digital and print assets
- Work collaboratively across fundraising, communications and impact teams to deliver integrated campaigns and consistent storytelling
- Contribute ideas, innovation and continuous improvement across the Foundation’s marketing activities
- Represent the Foundation at community events and activations from time to time, including occasional evenings and weekends
About you
You’re a curious, creative and digitally capable marketer who enjoys turning ideas into campaigns that genuinely connect with people.
You love creating content that people want to engage with, but you’re equally excited by analysing results, testing new approaches and continually improving performance.
You’ll thrive in this role if you:
- enjoy balancing creativity with commercial thinking and data-driven decision making
- are comfortable writing, creating content, managing digital channels and collaborating on creative production
- enjoy working in a fast-paced environment where priorities evolve and no two days look the same
- love collaborating with others to achieve shared outcomes
- want your marketing expertise to make a genuine difference in people’s lives
You’ll also bring:
- Demonstrated experience in digital marketing, content creation and brand management
- Competence in Adobe Creative Suite (practical testing will form part of the recruitment process)
- Experience managing websites, social media platforms, email marketing and digital communications
- An understanding of performance marketing, audience acquisition and digital campaign optimisation
- The ability to interpret campaign data and use insights to improve engagement and supporter outcomes
- Strong writing, editing and storytelling skills across multiple formats
- Excellent project management, organisational and prioritisation skills
- An understanding of data security, privacy and marketing compliance requirements
- Alignment with the RBWH Foundation’s mission and values
Experience in the not-for-profit, healthcare or research sectors, along with familiarity with donor databases or fundraising platforms, will be highly regarded but isn’t essential.
Interested?
We’d love to hear from you. Please submit your CV and a brief cover letter outlining your experience and motivation for the role.
Applications will be reviewed as they are received. Please direct all questions and enquiries to [email protected] Please note this email address is for enquiries only. Please apply online. We welcome and encourage applications from people of all backgrounds, including but not limited to Aboriginal and Torres Strait Islander peoples, people of diverse cultural and linguistic backgrounds, people with disabilities, neurodivergent people, people from the LGBTQIA+ community, and individuals across all age groups.
