Introduction:
Good Drinks Australia
Who We Are
Good Drinks Australia is one of the country's largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.
Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia's craft beverage industry.
Description:
The Opportunity
GDA's looking for a results-driven digital marketing professional to lead and shape the digital presence of our brands, with a focus on conversion-focused comms and overarching connected commerce strategy. You'll own GDA's connected commerce strategy end-to-end, driving how our portfolio shows up, converts and grows across retail media, e-commerce and digital channels.
It's a unique gig with a heavy focus on trade engagement that will play a transformative role within our business. You'll be working directly with our marketing and sales leaders and customers, with the autonomy to make things happen.
If you're a results-driven digital marketer who lives for conversion and wants to leave a real mark on a growing independent business, this is the one.
What you'll do
Connected Commerce & Strategy
- Implement GDA's connected commerce and digital marketing strategy, aligned to commercial and brand objectives, including omni-channel activation
- Build and execute connected commerce strategies that support NPD launches, the annual Playbook and portfolio growth across the customer landscape
- Identify emerging digital, retail media and connected commerce opportunities to keep us ahead and accelerate growth
Performance marketing
- Lead always-on digital performance marketing programs across retailer platforms and ultra-convenience channels
- Work with our media agency to evaluate and deliver awareness-driving activity through digital and ultra-convenience channels
- Deliver KPI reporting, performance analysis, test-and-learn programs and optimisation recommendations to lift ROI and campaign effectiveness
Retailer activation & partnerships
- Drive retailer digital activation plans with Key Account Managers and retail partners (focus on national chains) to improve visibility, conversion and sales
- Manage key customer relationships including Mixin Media, Criteo, Coles360 and independent banner digital teams
- Attend joint business planning sessions with Key Account teams as required
- Manage SKU Vantage, ensuring brand teams keep the virtual store updated with current packaging and creative
Data & collaboration
- Manage GDA's consumer database, including maintenance and execution of database campaigns with the brand teams
- Build strong cross-functional relationships across marketing, sales and external partners to deliver integrated execution and the GDA annual Playbook
Skills and Experiences:
What sets you apart
- 5+ years in digital marketing, connected commerce or eCommerce within FMCG, liquor or consumer brands
- Proven track record delivering connected commerce, retail media and performance marketing strategies, including EDM campaigns
- Strong stakeholder management across sales, marketing, retailers and senior leadership
- Commercially minded, with sharp analytical skills and a clear ROI focus
- Highly collaborative, proactive and execution-focused, comfortable juggling multiple projects and stakeholders at once
- Strong understanding of retail media networks, eCommerce ecosystems, digital platforms and emerging consumer trends
- Excellent communication, presentation and influencing skills
The Good Stuff
Gage Bucks — beer money allocated throughout the year
Staff discounts on merch, food and drink across our hospitality venues
Invites to events through our industry, sporting and entertainment partnerships
Access to our Employee Assistance Program
How to Apply
Does this sound like your dream role? We’d love to hear from you! Apply now.
Please note applications sent directly to our inbox will not be reviewed.
