In-Demand Digital strategist Jobs in Richmond, Vic

Digital & Brand Marketing Strategist – COREtec Floors
Shaw Industries Group, Inc. —Richmond VIC
- Full-time
- Marketing
- Education
- Bachelor's degree
Wanted: Operations Manager for Australia's Fastest Growing Digital Agency
King Kong —South Yarra VIC
- $100,000 - $150,000 a year
- Full-time
- Hybrid work
- Management
- Master's degree
- Organisational skills
- Work from home
Quick Apply
Content Producer/Specialist
Medibank —Docklands VIC
- Part-time
- Writing skills
- AI
- Editing
7h
Digital Marketing Specialist
King Kong —South Yarra VIC
- $70,000 - $85,000 a year
- Full-time
- Hybrid work
- Marketing
- Time management
- Work from home
Quick Apply
Social Media Group Account Director
Havas Group —Melbourne VIC
- Full-time
- AI
- Leadership
- Marketing
Digital Growth Strategist
King Kong —South Yarra VIC
- $70,000 - $90,000 a year
- Full-time
- Hybrid work
- Marketing
- Work from home
Quick Apply
1d
Senior Manager, Web Strategy
Xero —Hawthorn VIC
- Full-time
- Hybrid work
- Bilingual
- Product management
- Communication skills
AI Strategist
Deloitte —Melbourne VIC
- Management
- Master's degree
- AI
- Parental leave
Thumbnail & Repackaging Strategist Lead
Spawnpoint Media —Melbourne VIC
- Hybrid work
- AI
Media Strategist (Travel Seller)
Amadeus IT Group —Melbourne VIC
- Full-time
- Hospitality
- Management
- Marketing
- On-the-job training
8d
AI Strategy Manager
Accenture —Melbourne VIC
- Full-time
- Master's degree
- Education
- Bachelor's degree
- On-the-job training
- Parental leave
7d
Paid Search Specialist
King Kong —South Yarra VIC
- $70,000 - $100,000 a year
- Full-time
- Hybrid work
- Work from home
Quick Apply
Principal Consultant Architect - Lead Solutions Strategist (Rmkble)
Rmkble —Melbourne VIC
- AI
Quick Apply
Senior Brand Content & Influencer Specialist
Officeworks —Chadstone VIC
- Contract
- Employee assistance program
8d
Enterprise Digital Sales Strategist
First Page —Cremorne VIC
- $250,000 a year
- Full-time
- Hybrid work
- Sales
Ideation Lead - YouTube
Spawnpoint Media —Melbourne VIC
- Hybrid work
- Research
- AI
- Communication skills
Sales Development Representative
New Relic —Melbourne VIC
- Hybrid work
- Salesforce
- Business
13d
Principal Strategist, Inspire Value
ServiceNow —Melbourne VIC
- Full-time
- Hybrid work
- Management
- AI
Quick Apply
7d
Senior Product Designer
Cadmus —Melbourne VIC
- Full-time
- Hybrid work
- Research
- Bachelor's degree
- Work from home
Quick Apply
Performance Creative Strategist
Linktree —Melbourne VIC
- Full-time
- Hybrid work
- Scripting
- Dental insurance
- Annual leave

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Digital & Brand Marketing Strategist – COREtec Floors

Shaw Industries Group, Inc. -
Richmond VIC

Apply Now

Job Details

Full-time

Qualifications

Adobe Photoshop
Adobe Lightroom
Social media marketing
Marketing
Adobe Creative Suite
Content creation
Education
Bachelor's degree
Adobe Premiere
Adobe InDesign
Communication skills
Marketing

Full Job Description

Job Title

Digital & Brand Marketing Strategist – COREtec Floors

Position Overview

In 2012, COREtec® sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high‑quality multilayer flooring was born: COREtec®. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.

We're looking for a Digital & Brand Marketing Strategist to own brand, content, and campaign marketing for COREtec Floors across Australia and New Zealand. This is a hands‑on, digital‑first role for a builder‑of‑brands who can both set the strategy and execute it — running the social channels, creating the content, and getting targeted campaigns live that drive real sell‑through. You'll work hand‑in‑hand with the sales team, our Melbourne‑based creative agency, and the global USFloors brand team, with the autonomy to run the ANZ marketing function as your own. Based in Melbourne (preferred) or Sydney, this is a largely in‑office role (around four to five days a week) at the heart of our ANZ business.

Responsibilities

Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‑effective, tightly targeted ads rather than broad spend.
Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
Content Creation: Produce and adapt on‑brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
Campaign & Retail Display Rollout: Plan and project‑manage in‑market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‑training windows so everything lands on time. You'll partner with the sales team, including a Sydney‑based colleague, on execution.
Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership — operating independently with a regular check‑in cadence with the ANZ lead.

Requirements

Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
Digital Skills: Proven hands‑on experience across social media, email marketing, and paid digital advertising (Meta, Google).
Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
Education: Bachelor's degree in Marketing or a related field, or equivalent hands‑on experience.
Location: Based in Melbourne or Sydney, with the right to work in Australia.

Highly Preferred Experiences

A track record running cost‑effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
Data‑savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.
Project‑management strength — coordinating multi‑market campaign and retail‑display rollouts, including international supply timing and installation scheduling.
A self‑starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
Video and photography content creation for social (e.g., Premiere Pro).
Experience in flooring or building materials, or adapting global brand guidelines to local markets.
A genuinely digital‑first background — adjacent fields welcome (data/analytics, agency, or tech) with a strong portfolio to show for it.

Work Shift

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Apply Now

Refine Your Search

digital strategist jobs in richmond, vic

Digital & Brand Marketing Strategist – COREtec Floors

Wanted: Operations Manager for Australia's Fastest Growing Digital Agency

Content Producer/Specialist

Digital Marketing Specialist

Social Media Group Account Director

Digital Growth Strategist

Senior Manager, Web Strategy

AI Strategist

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Media Strategist (Travel Seller)

AI Strategy Manager

Paid Search Specialist

Principal Consultant Architect - Lead Solutions Strategist (Rmkble)

Senior Brand Content & Influencer Specialist

Enterprise Digital Sales Strategist

Ideation Lead - YouTube

Sales Development Representative

Principal Strategist, Inspire Value

Senior Product Designer

Performance Creative Strategist

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