Senior Director, Marketing
Position Overview and Objective
Reporting to the VP of Global Acquisition Marketing, the Senior Director, Marketing will be an integral part of the Marketing team. In this role, you’ll have the opportunity to shape and execute the marketing strategy. You’ll work closely with leadership and the corporate marketing teamto tailor and launch region-specific programs that resonate with prospective buyers, achieve pipeline goals, and equip the channel community for success.
Additionally, you’ll be responsible for digging into program performance data to identify trends, make recommendations and shape budget allocations that drive business results.
Primary Responsibilities and Duties
Collaborate closely with sales and channel teams to create a quarterly, comprehensive marketing plan that aligns with region, segment and partner program goals
Own overarching marketing budget, regional demand call and metrics; evaluate results against goals and use learnings to drive improvement
Engage with marketing leadership to understand product launch calendar, planned campaigns and programs; localize and repackage for region as appropriate
Team up with demand manager s to optimize spend across digital channels, execute digital campaigns and create region-specific partner co-sponsorship menu
Build and execute strategic marketing plans with top channel partners comprised of joint demand programs, campaigns and partner enablement initiatives
Coordinate tradeshows, events, webinars
Establish strong relationships with focus partner marketing leaders to provide continuous feedback loop and improve ROI on joint investments
Understand Arctic Wolf marketing funnel, marketing tech stack, and library of available content
Recruit, hire and lead as the marketing team grows
Support the team and perform all other duties and assist in other areas as needed
Champion of our channel community, ability to design and position campaigns and programs that drive revenue for our partners, while maintaining funnel integrity
Positive, high-energy, team-focused attitude; inspirational leader
Excellent organizational and prioritization skills
Demonstrated ability to influence and proactively communicate with sales leadership
Ability to address conflict head-on, and come to the best resolution for the business
Deep understanding of marketing/sales funnel and methods by which to drive efficiencies and hit opportunity targets
Strong analytical skills; ability to measure ROI of programs and investments and use to make decisions
Excellent interpersonal and communications skills; strong presentation skills
Strong exper i ence leveraging Salesforce to track performance
10+ years proven experience in B2B field or partner marketing, including experience managing multiple direct reports
Experience working with US-based organization and corporate marketing team
Strong channel acumen and understanding of partner types and personas; experience marketing to- and thru- AUS MSP and reseller partners
Bachelor’s degree in marketing, Business, English or Communications
Must be willing and able to travel up to 20%
Environment and Physical Demands
Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.
Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.
If located in a company office, often requires the mobility to physically navigate the space.
In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.
May include moving or lifting of 25 pounds or less (e.g. office chair, reams of paper).
Exemption Status to be reviewed by Legal
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information.
Each successful candidate will be required to pass a criminal background check and an employment verification as a condition of employment.
The base salary range for this job family is 196,800 to 359,200 AUD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
