About GitHub: GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.
Locations: In this role you can work from Remote, Australia
Overview:
We’re looking for a strategic, data-driven, and builder-minded marketing leader to drive growth across APAC — not only through pipeline and revenue, but by accelerating developer community engagement and product adoption at scale.
As a marketing key leader in our go-to-market organization, you will own the full regional marketing strategy across demand generation, developer community, and adoption. This role sits at the intersection of Revenue, Product, and Developer Relations — responsible for building a modern, full-funnel engine that drives awareness, activates developers, influences buyers, and ultimately converts to pipeline, revenue, and long-term product usage.
If you are a regional marketing leader who knows how to balance revenue outcomes with developer love — and can scale both — this is the role for you.
Responsibilities:
- Own the APAC regional marketing strategy — developing and executing integrated plans that drive pipeline, revenue, developer adoption, and community growth
- Partner closely with Revenue to deliver against pipeline and revenue targets, while also aligning to product adoption and usage goals
- Build and scale a full-funnel marketing engine across:
- Demand generation (pipeline creation and acceleration)
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Developer community (engagement, advocacy, and growth)
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Product adoption (activation, education, and expansion)
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Design and execute innovative, multi-channel campaigns that drive:
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Lead high-impact regional programs and moments (GitHub-led, partner, and third-party events) that connect developers, technical decision makers, and executive buyers
- Partner with Developer Relations and Product Marketing to bring the developer voice into regional programming and ensure content resonates across technical and business audiences
- Build and scale developer-first programs (workshops, community events, user groups, hands-on experiences) that drive real product usage and learning
Own performance measurement across the funnel — from awareness engagement pipeline- adoption — continuously optimizing based on data and insights
- Lead and empower a high-performing regional team to deliver predictable pipeline while also scaling community and adoption programs
- Partner with SDR and Sales teams to ensure strong lead quality, clear SLAs, and tight feedback loops — while also evolving beyond leads to product-led and community-driven growth motions
- Drive strong internal storytelling — connecting marketing efforts to pipeline, revenue, product usage, and customer impact
Qualifications:
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10+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
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OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years experience in business-to business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
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OR equivalent experience.
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1+ year(s) people management experience.
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Experience driving measurable business outcomes across pipeline generation, revenue growth, developer engagement, and product adoption.
- Experience partnering cross-functionally with Sales, SDR, Product Marketing, Developer Relations, and executive stakeholders.
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Experience with developer marketing, community building, or technical audience engagement
- Familiarity with product-led growth (PLG) and driving product adoption metrics (e.g., MAU, activation, expansion)
- Experience partnering closely with Developer Relations, Product Marketing, and partner ecosystems
- Track record of building integrated, multi-channel campaigns that connect brand, demand, and product usage
- Strong executive communication and storytelling skills, with the ability to tie marketing efforts to business impact
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Experience operating in APAC markets with an understanding of regional nuances and go-to-market strategies
GitHub Leadership Principles:
GitHub values
- Customer-obsessed
- Ship to learn
- Growth mindset
- Own the outcome
- Better together
- Diverse and inclusive
Manager fundamentals
Leadership principles
- Create clarity
- Generate energy
- Deliver success
Who We Are: GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.
Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.
Join us, and let’s change the world, together.
EEO Statement: GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!
