In-Demand Paid social lead Jobs in Melbourne, Vic

Head of Social
Yo-Chi —Melbourne VIC
- Full-time
- Leadership
- Marketing
- Free food
6d
Payroll Specialist Lead - Australia
Remote —Melbourne VIC
- $102,100 - $114,900 a year
- Remote
- Google Suite
- Microsoft Excel
- English
- Annual leave
- Work from home
Paid Social Lead
Easygo —Melbourne VIC
- Full-time
- Leadership
- Referral program
Quick Apply
8h
Lifecycle Specialist, Employee Relations and Transitions - APAC
Remote —Melbourne VIC
- $37,250 - $83,800 a year
- Remote
- Conflict management
- AI
- Negotiation
- Annual leave
- Work from home
Senior Manager, Strategic Partnerships
Movember —Melbourne VIC
- $102,000 - $110,000 a year
- Full-time
- Hybrid work
- Bar
- Management
- Salesforce
- Annual leave
- Parental leave
13d
HR Specialist, Contracts Management - APAC
Remote —Melbourne VIC
- $29,750 - $67,000 a year
- Remote
- Google Suite
- Conflict management
- AI
- Annual leave
- Work from home
HR Manager, Lifecycle Time & Attendance - APAC
Remote —Melbourne VIC
- $48,850 - $109,900 a year
- Remote
- Management
- English
- AI
- Annual leave
- Work from home
Performance Director (Contract - Search, Social, Prog)
Publicis Groupe Holdings B.V —Melbourne VIC
- $120,000 - $140,000 a year
- Temporary
- Analysis skills
- Leadership
- Communication skills
Quick Apply
1d
Performance Director (Search, Social, Prog)
Publicis Groupe Holdings B.V —Melbourne VIC
- $120,000 - $140,000 a year
- Analysis skills
- Leadership
- Communication skills
Quick Apply
1d
Diversity and Equity Policy Officer
Glen Eira City Council —Caulfield VIC
- $100,656 - $109,822 a year
- Full-time
- Hybrid work
- Paid training
- Gym membership
7d
Procurement Policy and Practice Lead
Department of Energy, Environment and Climate Action —Melbourne VIC
- $116,413 - $140,849 a year
- Full-time
- Hybrid work
- Communication skills
Social and Influencer Executive
WPP Media —Melbourne VIC
- Organisational skills
- Communication skills
- Marketing
General Manager Marketing (Australia)
Dabble —Richmond VIC
- $220,000 a year
- Hybrid work
- Budgeting
- Marketing
- Annual leave
- Work from home
Performance Director (Search/Social/Prog)
Publicis Groupe Holdings B.V —Southbank VIC
- $120,000 - $145,000 a year
- Analysis skills
- Communication skills
Quick Apply
1d
Onboarding Operations Specialist - APAC
Remote —Melbourne VIC
- $28,200 - $71,400 a year
- Remote
- Google Suite
- Organisational skills
- AI
- Annual leave
- Work from home
Partnerships Lead
Cricket Australia —East Melbourne VIC
- Full-time
- Management
- Communication skills
- Negotiation
- Parental leave
1d
Influencer Coordinator
AllKinds —Melbourne VIC
- Full-time
- Writing skills
- In-person
- Communication skills
- Employee assistance program
- Referral program
Executive Director, Civil Justice
Victoria Legal Aid —Melbourne VIC
- $310,386 - $447,266 a year
- Full-time
- Hybrid work
- Leadership
- Commuter assistance
- Work from home
14d
Key Worker -Western Melbourne Area
Everyday Independence —Derrimut VIC
- $80,104 - $94,122 a year
- Full-time
- Master's degree
- Working with children
- Education
- Parental leave
- Employee assistance program
Quick Apply
Senior Aboriginal Practice Lead
MacKillop Family Services —South Melbourne VIC
- $58.37 - $60.95 an hour
- Full-time
- Working with children
- Social Work
- Employee assistance program

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Head of Social

Yo-Chi -
Melbourne VIC

Apply Now

Job Details

Full-time
6 days ago

Benefits

Onsite gym
Free food
On-site parking

Qualifications

Canva
Leadership
Marketing

Full Job Description

Own the social strategy of one of Australia's fastest-growing brands
Lead a high-performing team and shape Yo-Chi's storytelling and social direction
Flexible working arrangements, free breakfast & lunch + onsite parking

Head of Social – Full time, Melbourne
If you eat, sleep, and breathe social media and you've got the strategic vision to match, then this role was made for you.

Yo-Chi is one of Australia's most culturally iconic retail brands, and we're looking for a Head of Social who's ready to push boundaries, set trends, and ensure Yo-Chi never stops turning heads online. This isn't a content calendar maintenance role. We want someone who sets the direction, raises the bar with every campaign, moves at the speed of culture, and has the leadership skills to inspire a high-performing, forward-thinking team.

You'll be based out of our Hawthorn HQ in Melbourne. With an on-site chef (free breakfast and lunch daily), free parking, on-site gym, and a genuinely vibrant team culture. Flexible working is part of the deal!

Not based in Melbourne? We'd still love to hear from you. We're open to supporting relocation for the right person.

About Yo-Chi
Yo-Chi was born from a simple but powerful idea: bring together incredible frozen yogurt and açaí, an infinite flow of good energy, and a space where people actually want to be. Since our first venue in Balaclava in 2012, we've grown to 70+ locations across Australia. We're proudly family-owned, culturally driven, and just getting started with plans to double in size over the next 18 months. Chi runs through everything we do!

About the Role
This is a senior leadership role for someone who doesn't just follow culture, they help shape it. You'll define the vision for how Yo-Chi shows up across social, leading the strategy, campaigns and direction that keep the brand culturally relevant and impossible to ignore. Own Yo-Chi's social strategy across all platforms, driving brand growth, guest engagement and community while leading and developing a high-performing social team.

You're not just a social leader. You're a strategic thinker with a deep understanding of platforms, culture and what makes people engage. You know how to build campaigns that strengthen brands, inspire teams and create lasting impact. Every campaign you lead should feel fresh, bold, and unmistakably Yo-Chi, protecting and elevating our iconic status in market.

You'll report to the Chief Brand Officer, working closely with Marketing, Product Development and Operations, to shape how Yo-Chi shows up as we continue to expand internationally. You'll set the direction, empower your team and drive the social agenda across the business.

What You'll Own
Social Strategy & Campaign Leadership

Set the vision and strategic direction for Yo-Chi’s social presence, ensuring every campaign strengthens the brand and drives cultural relevance
Lead end-to-end social content and campaign strategy across social platforms.
Oversee integrated campaigns, including Out of Home (OOH), activations and in-venue digital screens
Direct campaign shoots from concept through to execution
Build and execute a UGC strategy that turns the Yo-Chi community into a content engine
Oversee in-venue digital content to ensure brand consistency across all touchpoints
Continuously identify opportunities to innovate, raise standards and keep Yo-Chi leading the category.

Social, Paid & Growth

Drive Yo-Chi’s social strategy across all platforms, with deep expertise in Meta and TikTok
Work with marketing on the creative content for our paid social strategy across Meta and TikTok
Stay ahead of trends, culture and platform shifts, turning emerging opportunities into competitive advantage
Launch & grow Yo-Chi’s YouTube channel and content strategy
Use insights and competitor analysis to continuously evolve strategy

Leadership, Influencers & Partnerships

Lead, mentor and develop a small content team while empowering venue teams to create on-brand content
Build a high-energy, collaborative creative culture
Own influencer relationships end-to-end, from sourcing through to content approval
Brief, manage and hold external production and media agencies accountable to Yo-Chi standards
Manage workflow, campaign timelines, and priorities across the team to deliver exceptional outcomes
Partner closely with Marketing and brand team to ensure consistency across every touchpoint, locally and globally

Strategy & Reporting

Deliver regular reporting on performance, engagement and growth with clear insights
Use insights and data to inform strategic decisions and continuously improve content and campaign performance.
Partner cross-functionally on campaigns, product launches and venue openings, including international markets

The successful candidate will have:

5+ years in a social media position with leadership experience managing a small to medium sized team
A true social media native! You don't just use the platforms, you understand them deeply, algorithmically and culturally
A social director's eye with a content creator's instincts.
A track record of campaigns that felt fresh, bold, and brand defining, not just on brief
Proven experience directing shoots and leading production end to end
Experience managing external agencies and production partners
Exposure to international or multi market campaigns a strong plus
Confident across Meta Business Manager, TikTok and social analytics tools
Highly organised. Able to run multiple campaigns without losing quality
Photography, videography, or CapCut skills? Big tick. Canva proficiency a plus

Why Yo-Chi?
We're not building just a food brand. We're building a culture brand. One that competes on creativity and community as much as product. If you want to work somewhere your ideas actually shape the brand and there's real runway ahead globally... this is the role!

Ready to raise the bar? Come help us share the chi.

Apply Now

Refine Your Search

paid social lead jobs in melbourne, vic

Head of Social

Payroll Specialist Lead - Australia

Paid Social Lead

Lifecycle Specialist, Employee Relations and Transitions - APAC

Senior Manager, Strategic Partnerships

HR Specialist, Contracts Management - APAC

HR Manager, Lifecycle Time & Attendance - APAC

Performance Director (Contract - Search, Social, Prog)

Performance Director (Search, Social, Prog)

Diversity and Equity Policy Officer

Procurement Policy and Practice Lead

Social and Influencer Executive

General Manager Marketing (Australia)

Performance Director (Search/Social/Prog)

Onboarding Operations Specialist - APAC

Partnerships Lead

Influencer Coordinator

Executive Director, Civil Justice

Key Worker -Western Melbourne Area

Senior Aboriginal Practice Lead

I want to receive the latest job alert for paid social lead in melbourne, vic

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