The Opportunity
Social media plays a critical role in how Monash engages prospective students, current students, alumni and broader communities. As Social Media Planner, you'll lead the planning, coordination and optimisation of Monash University's organic and paid social activity, ensuring campaigns, content and channel execution are aligned to audience needs, brand priorities and business outcomes.
Working across recruitment, engagement and brand objectives, you'll translate marketing strategy into audience-led social plans that drive measurable impact. You'll develop platform-specific channel plans, coordinate content and placement calendars, oversee campaign deployment and optimise performance across platforms including Meta, LinkedIn, YouTube, TikTok and emerging channels.
You'll play a key role in connecting social activity with broader marketing efforts across web, email, advertising and personalisation initiatives, helping deliver integrated, omni-channel audience experiences. Working closely with Brand, Content, Product Marketing and Marketing Technology & Analytics teams, you'll bring together creative, data and channel expertise to deliver scalable, insight-led social execution.
You'll also own and evolve Monash's always-on social planning approach, strengthening channel governance, measurement frameworks and best practice while identifying opportunities to test, learn and innovate across platforms.
This is an exciting opportunity for someone who enjoys balancing strategy with execution, thrives in a collaborative environment, and wants to shape how one of Australia's leading universities engages audiences at scale.
About You
You're an experienced social media professional who understands how to turn audience insights, content and data into effective channel strategies and measurable outcomes.
You have experience planning and optimising both organic and paid social activity, developing audience-led channel plans and coordinating campaigns across multiple platforms. You understand how social contributes to broader customer journeys and can connect channel activity to recruitment, engagement and brand objectives.
You're comfortable working with performance data, attribution models, tagging frameworks and analytics tools, using insights to inform optimisation and improve results. You understand the importance of governance, accessibility, brand consistency and channel best practice, and can balance creativity with operational rigour.
You enjoy working across teams and disciplines, building strong relationships with stakeholders, agencies and partners to deliver coordinated, high-impact marketing outcomes.
Most importantly, you're curious, proactive and passionate about social media, continuously exploring new opportunities to test, learn and improve channel performance.
Selection Criteria
Demonstrated experience developing and optimising audience-led social media strategies across organic and paid platforms, including audience segmentation, content planning, flighting and performance optimisation to achieve campaign and business objectives.
Proven experience using analytics, tagging frameworks, pixels, UTMs and attribution approaches to measure performance, identify opportunities and drive channel optimisation.
Demonstrated understanding of how social media contributes to broader customer or student journeys, with experience integrating social activity into multi-channel marketing, recruitment or engagement programs.
Strong understanding of social media governance, accessibility standards, brand guidelines, tone of voice requirements and channel best practice.
Demonstrated ability to influence and collaborate with diverse stakeholders including content, creative, analytics, media, agency and business teams to deliver integrated marketing outcomes.
Excellent planning, coordination and project management skills, with the ability to manage multiple priorities, timelines, approvals and risks in a complex environment.
Excellent written and verbal communication skills, including copywriting, briefing, reporting and presenting insights and recommendations to a range of stakeholders.
Demonstrated commitment to continuous improvement through testing, experimentation and optimisation, with experience evaluating emerging platforms, formats and audience opportunities.
Relevant qualifications and/or certifications (e.g. Meta, LinkedIn, Google/YouTube) together with experience using social advertising, management, listening and community management tools.
About Monash University
At Monash, work feels different. There’s a sense of belonging, from contributing to something ground breaking – a place where great things happen.
We value difference and diversity, and welcome and celebrate everyone's contributions, lived experience and expertise. That’s why we champion an inclusive and respectful workplace culture where everyone is supported to succeed.
Some 20,000 staff work for Monash around the world. We have 95,000 students, four Australian campuses, and campuses in Malaysia and Indonesia. We also have a major presence in India and China, and a significant centre and research foundation in Italy.
In our short history, we have skyrocketed through global university rankings and established ourselves consistently among the world's best tertiary institutions. We rank in the world’s top-50 universities in rankings including the QS World University Rankings 2026.
Learn more about Monash.
Today, we have the momentum to create the future we need for generations to come. Accelerate your change here.
Monash supports flexible and hybrid working arrangements. We have a range of policies in place enabling staff to combine work and personal commitments. This includes supporting parents.
To Apply
For instructions on how to apply, please refer to 'How to apply for Monash Jobs'.
Diversity is one of our greatest strengths at Monash. We encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people with disabilities, neurodivergent people, and people of all genders, sexualities, and age groups.
We are committed to fostering an inclusive and accessible recruitment process at Monash. If you need any reasonable adjustments, please contact us at [email protected] in an email titled 'Reasonable Adjustments Request' for a confidential discussion.
Your employment is contingent upon the satisfactory completion of all pre-employment and/or background checks required for the role, as determined by the University.
Enquiries: Jo Dallas, Recruitment Manager, [email protected]
Position Description: Social Media Planner
Applications Close: Sunday 14 June 2026, 11:55pm AEST
Supporting a diverse workforce
